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# https://github.com/PlayingNumbers/YT_Dashboard_st/blob/main/Ken_Dashboard.py
# -*- coding: utf-8 -*-
"""
Created on Wed Mar 30 11:26:09 2022
@author: kenne
"""
#import relevant libraries (visualization, dashboard, data manipulation)
import pandas as pd
import numpy as np
import plotly.graph_objects as go
import plotly.express as px
import streamlit as st
from datetime import datetime
#Define Functions
def style_negative(v, props=''):
""" Style negative values in dataframe"""
try:
return props if v < 0 else None
except:
pass
def style_positive(v, props=''):
"""Style positive values in dataframe"""
try:
return props if v > 0 else None
except:
pass
def audience_simple(country):
"""Show top represented countries"""
if country == 'US':
return 'USA'
elif country == 'IN':
return 'India'
else:
return 'Other'
@st.cache
def load_data():
""" Loads in 4 dataframes and does light feature engineering"""
df_agg = pd.read_csv('Aggregated_Metrics_By_Video.csv').iloc[1:,:]
df_agg.columns = ['Video','Video title','Video publish time','Comments added','Shares','Dislikes','Likes',
'Subscribers lost','Subscribers gained','RPM(USD)','CPM(USD)','Average % viewed','Average view duration',
'Views','Watch time (hours)','Subscribers','Your estimated revenue (USD)','Impressions','Impressions ctr(%)']
df_agg['Video publish time'] = pd.to_datetime(df_agg['Video publish time'])
df_agg['Average view duration'] = df_agg['Average view duration'].apply(lambda x: datetime.strptime(x,'%H:%M:%S'))
df_agg['Avg_duration_sec'] = df_agg['Average view duration'].apply(lambda x: x.second + x.minute*60 + x.hour*3600)
df_agg['Engagement_ratio'] = (df_agg['Comments added'] + df_agg['Shares'] +df_agg['Dislikes'] + df_agg['Likes']) /df_agg.Views
df_agg['Views / sub gained'] = df_agg['Views'] / df_agg['Subscribers gained']
df_agg.sort_values('Video publish time', ascending = False, inplace = True)
df_agg_sub = pd.read_csv('Aggregated_Metrics_By_Country_And_Subscriber_Status.csv')
df_comments = pd.read_csv('Aggregated_Metrics_By_Video.csv')
df_time = pd.read_csv('Video_Performance_Over_Time.csv')
df_time['Date'] = pd.to_datetime(df_time['Date'])
return df_agg, df_agg_sub, df_comments, df_time
#create dataframes from the function
df_agg, df_agg_sub, df_comments, df_time = load_data()
#additional data engineering for aggregated data
df_agg_diff = df_agg.copy()
metric_date_12mo = df_agg_diff['Video publish time'].max() - pd.DateOffset(months =12)
median_agg = df_agg_diff[df_agg_diff['Video publish time'] >= metric_date_12mo].median()
#create differences from the median for values
#Just numeric columns
numeric_cols = np.array((df_agg_diff.dtypes == 'float64') | (df_agg_diff.dtypes == 'int64'))
df_agg_diff.iloc[:,numeric_cols] = (df_agg_diff.iloc[:,numeric_cols] - median_agg).div(median_agg)
#merge daily data with publish data to get delta
df_time_diff = pd.merge(df_time, df_agg.loc[:,['Video','Video publish time']], left_on ='External Video ID', right_on = 'Video')
df_time_diff['days_published'] = (df_time_diff['Date'] - df_time_diff['Video publish time']).dt.days
# get last 12 months of data rather than all data
date_12mo = df_agg['Video publish time'].max() - pd.DateOffset(months =12)
df_time_diff_yr = df_time_diff[df_time_diff['Video publish time'] >= date_12mo]
# get daily view data (first 30), median & percentiles
views_days = pd.pivot_table(df_time_diff_yr,index= 'days_published',values ='Views', aggfunc = [np.mean,np.median,lambda x: np.percentile(x, 80),lambda x: np.percentile(x, 20)]).reset_index()
views_days.columns = ['days_published','mean_views','median_views','80pct_views','20pct_views']
views_days = views_days[views_days['days_published'].between(0,30)]
views_cumulative = views_days.loc[:,['days_published','median_views','80pct_views','20pct_views']]
views_cumulative.loc[:,['median_views','80pct_views','20pct_views']] = views_cumulative.loc[:,['median_views','80pct_views','20pct_views']].cumsum()
###############################################################################
#Start building Streamlit App
###############################################################################
add_sidebar = st.sidebar.selectbox('Aggregate or Individual Video', ('Aggregate Metrics','Individual Video Analysis'))
#Show individual metrics
if add_sidebar == 'Aggregate Metrics':
st.write("Ken Jee YouTube Aggregated Data")
df_agg_metrics = df_agg[['Video publish time','Views','Likes','Subscribers','Shares','Comments added','RPM(USD)','Average % viewed',
'Avg_duration_sec', 'Engagement_ratio','Views / sub gained']]
metric_date_6mo = df_agg_metrics['Video publish time'].max() - pd.DateOffset(months =6)
metric_date_12mo = df_agg_metrics['Video publish time'].max() - pd.DateOffset(months =12)
metric_medians6mo = df_agg_metrics[df_agg_metrics['Video publish time'] >= metric_date_6mo].median()
metric_medians12mo = df_agg_metrics[df_agg_metrics['Video publish time'] >= metric_date_12mo].median()
col1, col2, col3, col4, col5 = st.columns(5)
columns = [col1, col2, col3, col4, col5]
count = 0
for i in metric_medians6mo.index:
with columns[count]:
delta = (metric_medians6mo[i] - metric_medians12mo[i])/metric_medians12mo[i]
st.metric(label= i, value = round(metric_medians6mo[i],1), delta = "{:.2%}".format(delta))
count += 1
if count >= 5:
count = 0
#get date information / trim to relevant data
df_agg_diff['Publish_date'] = df_agg_diff['Video publish time'].apply(lambda x: x.date())
df_agg_diff_final = df_agg_diff.loc[:,['Video title','Publish_date','Views','Likes','Subscribers','Shares','Comments added','RPM(USD)','Average % viewed',
'Avg_duration_sec', 'Engagement_ratio','Views / sub gained']]
df_agg_numeric_lst = df_agg_diff_final.median().index.tolist()
df_to_pct = {}
for i in df_agg_numeric_lst:
df_to_pct[i] = '{:.1%}'.format
st.dataframe(df_agg_diff_final.style.hide().applymap(style_negative, props='color:red;').applymap(style_positive, props='color:green;').format(df_to_pct))
if add_sidebar == 'Individual Video Analysis':
videos = tuple(df_agg['Video title'])
st.write("Individual Video Performance")
video_select = st.selectbox('Pick a Video:', videos)
agg_filtered = df_agg[df_agg['Video title'] == video_select]
agg_sub_filtered = df_agg_sub[df_agg_sub['Video Title'] == video_select]
agg_sub_filtered['Country'] = agg_sub_filtered['Country Code'].apply(audience_simple)
agg_sub_filtered.sort_values('Is Subscribed', inplace= True)
fig = px.bar(agg_sub_filtered, x ='Views', y='Is Subscribed', color ='Country', orientation ='h')
#order axis
st.plotly_chart(fig)
agg_time_filtered = df_time_diff[df_time_diff['Video Title'] == video_select]
first_30 = agg_time_filtered[agg_time_filtered['days_published'].between(0,30)]
first_30 = first_30.sort_values('days_published')
fig2 = go.Figure()
fig2.add_trace(go.Scatter(x=views_cumulative['days_published'], y=views_cumulative['20pct_views'],
mode='lines',
name='20th percentile', line=dict(color='purple', dash ='dash')))
fig2.add_trace(go.Scatter(x=views_cumulative['days_published'], y=views_cumulative['median_views'],
mode='lines',
name='50th percentile', line=dict(color='black', dash ='dash')))
fig2.add_trace(go.Scatter(x=views_cumulative['days_published'], y=views_cumulative['80pct_views'],
mode='lines',
name='80th percentile', line=dict(color='royalblue', dash ='dash')))
fig2.add_trace(go.Scatter(x=first_30['days_published'], y=first_30['Views'].cumsum(),
mode='lines',
name='Current Video' ,line=dict(color='firebrick',width=8)))
fig2.update_layout(title='View comparison first 30 days',
xaxis_title='Days Since Published',
yaxis_title='Cumulative views')
st.plotly_chart(fig2)