diff --git a/modules/ixBidAdapter.js b/modules/ixBidAdapter.js
index e7afe6a732d..ad4765872af 100644
--- a/modules/ixBidAdapter.js
+++ b/modules/ixBidAdapter.js
@@ -11,7 +11,7 @@ const SUPPORTED_AD_TYPES = [BANNER, VIDEO];
 const BANNER_ENDPOINT_VERSION = 7.2;
 const VIDEO_ENDPOINT_VERSION = 8.1;
 const CENT_TO_DOLLAR_FACTOR = 100;
-const BANNER_TIME_TO_LIVE = 35;
+const BANNER_TIME_TO_LIVE = 300;
 const VIDEO_TIME_TO_LIVE = 3600; // 1hr
 const NET_REVENUE = true;
 const PRICE_TO_DOLLAR_FACTOR = {