diff --git a/circle.yml b/circle.yml
index 887dad68..884f2f17 100644
--- a/circle.yml
+++ b/circle.yml
@@ -10,6 +10,10 @@ general:
   artifacts:
     - ~/packages
 
+notify:
+  webhooks:
+    - url: https://webhooks.stackstorm.net:8531/webhooks/build/events
+
 machine:
   # Overwrite these ENV variables in parametrized (manual/API) builds
   environment:
@@ -83,3 +87,10 @@ deployment:
         parallel -v -j0 --line-buffer .circle/packagecloud.sh deploy {} ~/packages/{} ::: ${DISTROS[@]::$CIRCLE_NODE_TOTAL}
       - .circle/docker.sh deploy st2actionrunner st2api st2stream st2auth st2exporter st2notifier st2resultstracker st2rulesengine st2sensorcontainer st2garbagecollector
       - .circle/save_payload.py ~/packages
+
+experimental:
+  notify:
+    branches:
+      only:
+        - master
+        - /v[0-9]+\.[0-9]+/