diff --git a/classes/controllers/FrmAppController.php b/classes/controllers/FrmAppController.php
index 4d5c5f40ac..a89109ce69 100644
--- a/classes/controllers/FrmAppController.php
+++ b/classes/controllers/FrmAppController.php
@@ -16,6 +16,8 @@ public static function menu() {
 
 		$menu_name = FrmAppHelper::get_menu_name();
 		add_menu_page( 'Formidable', $menu_name, 'frm_view_forms', 'formidable', 'FrmFormsController::route', self::menu_icon(), self::get_menu_position() );
+
+		self::maybe_add_black_friday_submenu_item();
 	}
 
 	/**
@@ -40,6 +42,73 @@ private static function menu_icon() {
 		return apply_filters( 'frm_icon', $icon );
 	}
 
+	/**
+	 * @since x.x
+	 *
+	 * @return void
+	 */
+	private static function maybe_add_black_friday_submenu_item() {
+		if ( ! current_user_can( 'frm_change_settings' ) ) {
+			return;
+		}
+
+		$is_black_friday = self::is_black_friday();
+		$is_cyber_monday = self::is_cyber_monday();
+
+		if ( ! $is_black_friday && ! $is_cyber_monday ) {
+			return;
+		}
+
+		$black_friday_menu_label = $is_black_friday ? __( 'Black Friday!', 'formidable' ) : __( 'Cyber Monday!', 'formidable' );
+		$black_friday_menu_label = '<span class="frm-orange-text">' . esc_html( $black_friday_menu_label ) . '</span>';
+
+		add_action(
+			'admin_menu',
+			function () use ( $black_friday_menu_label ) {
+				add_submenu_page( 'formidable', 'Formidable', $black_friday_menu_label, 'frm_change_settings', 'formidable-black-friday', 'FrmAppController::redirect_blackfriday' );
+			},
+			1000
+		);
+	}
+
+	/**
+	 * Black Friday sale is from November 25 to 29.
+	 *
+	 * @since x.x
+	 *
+	 * @return bool
+	 */
+	private static function is_black_friday() {
+		return self::within_sale_date_range( '2024-11-25', '2024-11-29' );
+	}
+
+	/**
+	 * Cyber Monday sale rules from November 30 to December 4.
+	 *
+	 * @since x.x
+	 *
+	 * @return bool
+	 */
+	private static function is_cyber_monday() {
+		return self::within_sale_date_range( '2024-11-30', '2024-12-04' );
+	}
+
+	/**
+	 * Check if the current time is within a sale date range.
+	 * Our sales are based on Eastern Time, so we use New York's timezone.
+	 *
+	 * @since x.x
+	 *
+	 * @param string $from The beginning of the date range. Y-m-d format is expected.
+	 * @param string $to   The end of the date range. Y-m-d format is expected.
+	 * @return bool
+	 */
+	private static function within_sale_date_range( $from, $to ) {
+		$date  = new DateTime( 'now', new DateTimeZone( 'America/New_York' ) );
+		$today = $date->format( 'Y-m-d' );
+		return $today >= $from && $today <= $to;
+	}
+
 	/**
 	 * @since 3.0
 	 */
@@ -1390,4 +1459,24 @@ private static function is_our_callback_array( $callback ) {
 			! empty( $callback['function'][0] ) &&
 			self::is_our_callback_string( is_object( $callback['function'][0] ) ? get_class( $callback['function'][0] ) : $callback['function'][0] );
 	}
+
+	/**
+	 * Redirect to Black Friday sales page when the menu item is clicked.
+	 *
+	 * @since x.x
+	 *
+	 * @return void
+	 */
+	public static function redirect_blackfriday() {
+		wp_redirect(
+			FrmAppHelper::admin_upgrade_link(
+				array(
+					'medium'  => 'black-friday-submenu',
+					'content' => self::is_cyber_monday() ? 'cyber-monday-submenu' : 'black-friday-submenu',
+				),
+				'black-friday'
+			)
+		);
+		die();
+	}
 }
diff --git a/css/admin/frm_admin_global.css b/css/admin/frm_admin_global.css
index c894c9f4b1..b0377e898b 100644
--- a/css/admin/frm_admin_global.css
+++ b/css/admin/frm_admin_global.css
@@ -17,3 +17,7 @@
 	vertical-align: unset;
 	padding: 0;
 }
+
+#adminmenu .frm-orange-text {
+	color: #F47449;
+}
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