diff --git a/classes/controllers/FrmHooksController.php b/classes/controllers/FrmHooksController.php
index 3dd23afb22..b8c647f844 100644
--- a/classes/controllers/FrmHooksController.php
+++ b/classes/controllers/FrmHooksController.php
@@ -199,6 +199,9 @@ public static function load_admin_hooks() {
 		// Cronjob.
 		add_action( 'admin_init', 'FrmCronController::schedule_events' );
 
+		// Cross sell.
+		add_action( 'admin_menu', 'FrmSalesApi::menu', 1000 );
+
 		// Deactivation feedback.
 		add_action( 'admin_enqueue_scripts', 'FrmDeactivationFeedbackController::enqueue_assets' );
 		add_action( 'admin_footer', 'FrmDeactivationFeedbackController::footer_html' );
diff --git a/classes/models/FrmSalesApi.php b/classes/models/FrmSalesApi.php
index 686d94924e..2b5d539c5d 100644
--- a/classes/models/FrmSalesApi.php
+++ b/classes/models/FrmSalesApi.php
@@ -29,6 +29,20 @@ class FrmSalesApi extends FrmFormApi {
 	 */
 	private static $best_sale;
 
+	/**
+	 * @since x.x
+	 *
+	 * @var string|null
+	 */
+	private static $cross_sell_text;
+
+	/**
+	 * @since x.x
+	 *
+	 * @var string|null
+	 */
+	private static $cross_sell_link;
+
 	public function __construct() {
 		$this->set_cache_key();
 
@@ -70,7 +84,94 @@ private function set_sales() {
 
 		foreach ( $api as $sale ) {
 			$this->add_sale( $sale );
+
+			if ( is_array( $sale ) && isset( $sale['cross_sell_text'] ) ) {
+				$this->set_cross_sell( $sale );
+			}
+		}
+	}
+
+	/**
+	 * Check for a special array in the sales API array.
+	 * Normally cross_sell_text and cross_sell_link are not set.
+	 * But one array, that isn't actually a sale, contains cross sell data.
+	 * This should be near the end of the array.
+	 *
+	 * @since x.x
+	 *
+	 * @param array $data
+	 * @return void
+	 */
+	private function set_cross_sell( $data ) {
+		if ( ! self::cross_sell_is_valid( $data ) ) {
+			return;
+		}
+
+		$cross_sell_text  = $data['cross_sell_text'];
+		$cross_sell_links = $data['cross_sell_link'];
+		$index            = self::determine_cross_sell_index( $cross_sell_text );
+
+		self::$cross_sell_text = sanitize_text_field( $cross_sell_text[ $index ] );
+		self::$cross_sell_link = esc_url_raw( $cross_sell_links[ $index ] );
+	}
+
+	/**
+	 * Check that both cross_sell_text and cross_sell_link are set and are arrays of the same size.
+	 *
+	 * @since x.x
+	 *
+	 * @param array $data
+	 * @return bool
+	 */
+	private function cross_sell_is_valid( $data ) {
+		if ( empty( $data['cross_sell_text'] ) || empty( $data['cross_sell_link'] ) ) {
+			return false;
+		}
+
+		if ( ! is_array( $data['cross_sell_text'] ) || ! is_array( $data['cross_sell_link'] ) ) {
+			return false;
 		}
+
+		return count( $data['cross_sell_link'] ) === count( $data['cross_sell_text'] );
+	}
+
+	/**
+	 * Determine which cross sell text to use.
+	 * These are shown in order for 30 days before moving on to the next one.
+	 *
+	 * @since x.x
+	 *
+	 * @param array $cross_sell_text
+	 * @return int
+	 */
+	private static function determine_cross_sell_index( $cross_sell_text ) {
+		$option_name         = 'frm_cross_sell_settings';
+		$cross_sell_settings = get_option( $option_name );
+
+		if ( ! is_array( $cross_sell_settings ) ) {
+			$cross_sell_settings = array(
+				reset( $cross_sell_text ) => time(),
+			);
+			update_option( $option_name, $cross_sell_settings );
+			return 0;
+		}
+
+		foreach ( $cross_sell_text as $index => $current_text ) {
+			if ( ! isset( $cross_sell_settings[ $current_text ] ) ) {
+				$cross_sell_settings[ $current_text ] = time();
+				update_option( $option_name, $cross_sell_settings );
+				return $index;
+			}
+
+			$time_elapsed = time() - $cross_sell_settings[ $current_text ];
+			if ( $time_elapsed < DAY_IN_SECONDS * 30 ) {
+				return $index;
+			}
+		}
+
+		// If all options are expired, reset the option.
+		delete_option( $option_name );
+		return 0;
 	}
 
 	/**
@@ -383,4 +484,39 @@ private static function is_banner_dismissed( $key ) {
 		$dismissed_sales = get_user_option( 'frm_dismissed_sales', get_current_user_id() );
 		return is_array( $dismissed_sales ) && in_array( $key, $dismissed_sales, true );
 	}
+
+	public static function menu() {
+		if ( false === self::$sales ) {
+			new self();
+		}
+
+		if ( ! self::$cross_sell_text || ! self::$cross_sell_link ) {
+			return;
+		}
+
+		add_submenu_page(
+			'formidable',
+			esc_html( self::$cross_sell_text ) . ' | Formidable',
+			esc_html( self::$cross_sell_text ),
+			'activate_plugins',
+			'frm-sales-api-cross-sell',
+			function () {
+				// There is no page. The redirect logic is handled below, before this callback is triggered.
+			}
+		);
+
+		add_action(
+			'admin_init',
+			function () {
+				if ( ! current_user_can( 'activate_plugins' ) ) {
+					return;
+				}
+
+				if ( 'frm-sales-api-cross-sell' === FrmAppHelper::simple_get( 'page' ) && ! empty( self::$cross_sell_link ) ) {
+					wp_redirect( self::$cross_sell_link );
+					exit;
+				}
+			}
+		);
+	}
 }