diff --git a/include/pulsar/Message.h b/include/pulsar/Message.h
index a778660a..b7b3fdd0 100644
--- a/include/pulsar/Message.h
+++ b/include/pulsar/Message.h
@@ -90,8 +90,15 @@ class PULSAR_PUBLIC Message {
      * Get string representation of the message
      *
      * @return the string representation of the message payload
+     *
+     * NOTE: For MSVC with debug mode, return a thread local std::string object to avoid memory allocation
+     * across DLLs and applications, which could lead to a crash.
      */
+#if defined(_MSC_VER) && !defined(NDEBUG)
+    const std::string& getDataAsString() const;
+#else
     std::string getDataAsString() const;
+#endif
 
     /**
      * Get key value message.
diff --git a/lib/Message.cc b/lib/Message.cc
index 84f203f7..46aeb473 100644
--- a/lib/Message.cc
+++ b/lib/Message.cc
@@ -54,7 +54,15 @@ const void* Message::getData() const { return impl_->payload.data(); }
 
 std::size_t Message::getLength() const { return impl_->payload.readableBytes(); }
 
+#if defined(_MSC_VER) && !defined(NDEBUG)
+const std::string& Message::getDataAsString() const {
+    thread_local std::string value;
+    value = std::string{static_cast<const char*>(getData()), getLength()};
+    return value;
+}
+#else
 std::string Message::getDataAsString() const { return std::string((const char*)getData(), getLength()); }
+#endif
 
 Message::Message() : impl_() {}