diff --git a/python/tvm/driver/tvmc/autotuner.py b/python/tvm/driver/tvmc/autotuner.py
index bed829ef6b29..9f730cbf3205 100644
--- a/python/tvm/driver/tvmc/autotuner.py
+++ b/python/tvm/driver/tvmc/autotuner.py
@@ -87,6 +87,7 @@ def add_tune_parser(subparsers, _, json_params):
         required=True,
         help="output file to store the tuning records for the tuning process",
     )
+    parser.add_argument("-v", "--verbose", action="count", default=0, help="increase verbosity.")
     parser.add_argument(
         "--parallel",
         default=4,
diff --git a/python/tvm/driver/tvmc/main.py b/python/tvm/driver/tvmc/main.py
index 22a5053aee5a..a324edc1b63d 100644
--- a/python/tvm/driver/tvmc/main.py
+++ b/python/tvm/driver/tvmc/main.py
@@ -85,9 +85,12 @@ def _main(argv):
     parser.add_argument("-h", "--help", action="help", help="show this help message and exit.")
 
     args = parser.parse_args(argv)
-    if args.verbose > 4:
-        args.verbose = 4
+    if args.verbose > 3:
+        args.verbose = 3
 
+    # See the meaning of the logging levels at
+    # https://docs.python.org/3/library/logging.html#logging-levels
+    logging.basicConfig(stream=sys.stdout)
     logging.getLogger("TVMC").setLevel(40 - args.verbose * 10)
 
     if args.version:
diff --git a/python/tvm/driver/tvmc/runner.py b/python/tvm/driver/tvmc/runner.py
index 76173da1939f..6ec033208bd4 100644
--- a/python/tvm/driver/tvmc/runner.py
+++ b/python/tvm/driver/tvmc/runner.py
@@ -109,6 +109,7 @@ def add_run_parser(subparsers, main_parser, json_params):
         "Profiling may also have an impact on inference time, "
         "making it take longer to be generated. (non-micro devices only)",
     )
+    parser.add_argument("-v", "--verbose", action="count", default=0, help="increase verbosity.")
     parser.add_argument(
         "--end-to-end",
         action="store_true",
diff --git a/tests/python/driver/tvmc/test_command_line.py b/tests/python/driver/tvmc/test_command_line.py
index af45f0bb7e00..6ec1fecd9754 100644
--- a/tests/python/driver/tvmc/test_command_line.py
+++ b/tests/python/driver/tvmc/test_command_line.py
@@ -18,6 +18,8 @@
 import platform
 import pytest
 import shutil
+import logging
+import sys
 
 from pytest_lazyfixture import lazy_fixture
 from unittest import mock
@@ -26,6 +28,7 @@
 from tvm.driver.tvmc.main import _main
 from tvm.driver.tvmc.model import TVMCException
 from tvm.driver.tvmc import compiler
+from unittest.mock import MagicMock
 
 
 @pytest.mark.skipif(
@@ -210,3 +213,62 @@ def test_tvmc_compile_input_model(mock_compile_model, tmpdir_factory, model):
     _main(run_arg)
 
     mock_compile_model.assert_called_once()
+
+
+def test_tvmc_logger(caplog, tmpdir_factory, keras_simple):
+    pytest.importorskip("tensorflow")
+    tmpdir = tmpdir_factory.mktemp("out")
+
+    # TUNE
+    log_path = os.path.join(tmpdir, "records.json")
+    tune_cmd = f"tvmc tune --target llvm -vvvv --output {log_path} " f"--trials 2 {keras_simple}"
+
+    tuning_args = tune_cmd.split(" ")[1:]
+    _main(tuning_args)
+
+    # Check that we log during tvmc tune
+    for log_str in ("DEBUG", "INFO", "WARNING", "TVMC"):
+        assert log_str in caplog.text
+
+    caplog.clear()
+
+    # COMPILE
+    module_file = os.path.join(tmpdir, "m.tar")
+    compile_cmd = f"tvmc compile --target 'llvm' {keras_simple} -vvvv --output {module_file}"
+
+    compile_args = compile_cmd.split(" ")[1:]
+    _main(compile_args)
+
+    # Check that we log during tvmc compile
+    for log_str in ("DEBUG", "WARNING", "TVMC"):
+        assert log_str in caplog.text
+
+    caplog.clear()
+
+    # RUN
+    run_cmd = f"tvmc run -vvvv {module_file}"
+
+    run_args = run_cmd.split(" ")[1:]
+    _main(run_args)
+
+    # Check that we log during tvmc run
+    for log_str in ("DEBUG", "TVMC"):
+        assert log_str in caplog.text
+
+
+# Unfortunately pytest seems to intercept the logging output, so we can't test whether it
+# actually writes the logging output to sys.stdout, but we can test that we call
+# logging.basicConfig with the correct arguments
+def test_tvmc_logger_set_basicConfig(monkeypatch, tmpdir_factory, keras_simple):
+    pytest.importorskip("tensorflow")
+    mock_basicConfig = MagicMock()
+    monkeypatch.setattr(logging, "basicConfig", mock_basicConfig)
+
+    # Run a random tvmc command
+    tmpdir = tmpdir_factory.mktemp("out")
+    module_file = os.path.join(tmpdir, "m.tar")
+    compile_cmd = f"tvmc compile --target 'llvm' {keras_simple} -vvvv --output {module_file}"
+    compile_args = compile_cmd.split(" ")[1:]
+    _main(compile_args)
+
+    mock_basicConfig.assert_called_with(stream=sys.stdout)