diff --git a/python/packaging.bzl b/python/packaging.bzl
index fffd239c15..45d5c963b9 100644
--- a/python/packaging.bzl
+++ b/python/packaging.bzl
@@ -172,6 +172,7 @@ def py_wheel(name, twine = None, **kwargs):
             imports = ["."],
             main = twine_main,
             deps = [twine],
+            visibility = kwargs.get("visibility"),
         )
 
 py_wheel_rule = _py_wheel