diff --git a/apple/internal/testing/apple_test_assembler.bzl b/apple/internal/testing/apple_test_assembler.bzl
index c696a313b5..10315e4609 100644
--- a/apple/internal/testing/apple_test_assembler.bzl
+++ b/apple/internal/testing/apple_test_assembler.bzl
@@ -67,7 +67,14 @@ _SHARED_SUITE_TEST_ATTRS = {
     ]
 }
 
-def _assemble(name, bundle_rule, test_rule, runner = None, runners = None, **kwargs):
+def _assemble(
+        name,
+        bundle_rule,
+        test_rule,
+        generate_tests_func = None,
+        runner = None,
+        runners = None,
+        **kwargs):
     """Assembles the test bundle and test targets.
 
     This method expects that either `runner` or `runners` is populated, but never both. If `runner`
@@ -82,6 +89,8 @@ def _assemble(name, bundle_rule, test_rule, runner = None, runners = None, **kwa
         name: The name of the test target or test suite to create.
         bundle_rule: The bundling rule to instantiate.
         test_rule: The test rule to instantiate.
+        generate_tests_func: A function that is passed the attributes for a test rule and returns a
+            list of attributes to use to create N test targets. Mutually exclusive with `runners`.
         runner: A single runner target to use for the test target. Mutually exclusive with
             `runners`.
         runners: A list of runner targets to use for the test targets. Mutually exclusive with
@@ -90,8 +99,22 @@ def _assemble(name, bundle_rule, test_rule, runner = None, runners = None, **kwa
     """
     if runner != None and runners != None:
         fail("Can't specify both runner and runners.")
-    elif not runner and not runners:
-        fail("Must specify one of runner or runners.")
+    elif not runner and not runners and not generate_tests_func:
+        fail("Must specify one of runner, runners, or generate_tests_func.")
+
+    if runner:
+        if generate_tests_func:
+            fail("Can't specify both runner and generate_tests_func.")
+    elif runners:
+        if generate_tests_func:
+            fail("Can't specify both runners and generate_tests_func.")
+
+        generate_tests_func = lambda **attrs: [
+            attrs | {
+                "name": "{}_{}".format(name, runner.rsplit(":", 1)[-1]),
+                "runner": runner
+            } for runner in runners
+        ]
 
     test_bundle_name = name + ".__internal__.__test_bundle"
 
@@ -129,17 +152,22 @@ def _assemble(name, bundle_rule, test_rule, runner = None, runners = None, **kwa
             deps = [":{}".format(test_bundle_name)],
             **test_attrs
         )
-    elif runners:
+    elif generate_tests_func:
+        all_test_attrs = generate_tests_func(
+            name = name,
+            deps = [":{}".format(test_bundle_name)],
+            **test_attrs
+        )
+
         tests = []
-        for runner in runners:
-            test_name = "{}_{}".format(name, runner.rsplit(":", 1)[-1])
+        for single_test_attrs in all_test_attrs:
+            test_name = single_test_attrs.pop("name")
             tests.append(":{}".format(test_name))
             test_rule(
                 name = test_name,
-                runner = runner,
-                deps = [":{}".format(test_bundle_name)],
-                **test_attrs
+                **single_test_attrs
             )
+
         shared_test_suite_attrs = {k: v for (k, v) in test_attrs.items() if k in _SHARED_SUITE_TEST_ATTRS}
         native.test_suite(
             name = name,
diff --git a/apple/ios.bzl b/apple/ios.bzl
index 2e922ed5f1..f51f547f80 100644
--- a/apple/ios.bzl
+++ b/apple/ios.bzl
@@ -75,41 +75,55 @@ def ios_ui_test(name, **kwargs):
         **kwargs
     )
 
-def ios_unit_test_suite(name, runners = None, **kwargs):
-    """Generates a [test_suite] containing an [ios_unit_test] for each of the given `runners`.
-
-`ios_unit_test_suite` takes the same parameters as [ios_unit_test], except `runner` is replaced by `runners`.
-
-[test_suite]: https://docs.bazel.build/versions/master/be/general.html#test_suite
-[ios_unit_test]: #ios_unit_test
-
-Args:
-    runners: a list of runner targets
-    **kwargs: passed to the [ios_unit_test]
-"""
+def ios_unit_test_suite(name, generate_tests_func = None, runners = None, **kwargs):
+    """Generates a [test_suite] containing an [ios_unit_test] for each of the given `runners` or \
+results of `generate_tests_func`.
+
+    `ios_unit_test_suite` takes the same parameters as [ios_unit_test], except `runner` is
+    replaced by `generate_tests_func` and `runners`.
+
+    [test_suite]: https://docs.bazel.build/versions/master/be/general.html#test_suite
+    [ios_unit_test]: #ios_unit_test
+
+    Args:
+        name: The name of the test suite to create.
+        generate_tests_func: A function that is passed the attributes for a test rule and returns a
+            list of attribute dictionaries to use to create N test targets. Mutually exclusive with
+            `runners`.
+        runners: A `list` of runner targets.
+        **kwargs: passed to the [ios_unit_test]
+    """
     apple_test_assembler.assemble(
         name = name,
         bundle_rule = _ios_internal_unit_test_bundle,
+        generate_tests_func = generate_tests_func,
         test_rule = _ios_unit_test,
         runners = runners,
         **kwargs
     )
 
-def ios_ui_test_suite(name, runners = None, **kwargs):
-    """Generates a [test_suite] containing an [ios_ui_test] for each of the given `runners`.
+def ios_ui_test_suite(name, generate_tests_func = None, runners = None, **kwargs):
+    """Generates a [test_suite] containing an [ios_ui_test] for each of the given `runners` or \
+results of `generate_tests_func`.
 
-`ios_ui_test_suite` takes the same parameters as [ios_ui_test], except `runner` is replaced by `runners`.
+    `ios_ui_test_suite` takes the same parameters as [ios_ui_test], except `runner` is replaced by
+    `generate_tests_func` and `runners`.
 
-[test_suite]: https://docs.bazel.build/versions/master/be/general.html#test_suite
-[ios_ui_test]: #ios_ui_test
+    [test_suite]: https://docs.bazel.build/versions/master/be/general.html#test_suite
+    [ios_ui_test]: #ios_ui_test
 
-Args:
-    runners: a list of runner targets
-    **kwargs: passed to the [ios_ui_test]
-"""
+    Args:
+        name: The name of the test suite to create.
+        generate_tests_func: A function that is passed the attributes for a test rule and returns a
+            list of attribute dictionaries to use to create N test targets. Mutually exclusive with
+            `runners`.
+        runners: A `list` of runner targets. Mutually exclusive with `generate_tests_func`.
+        **kwargs: passed to the [ios_ui_test]
+    """
     apple_test_assembler.assemble(
         name = name,
         bundle_rule = _ios_internal_ui_test_bundle,
+        generate_tests_func = generate_tests_func,
         test_rule = _ios_ui_test,
         runners = runners,
         **kwargs
diff --git a/doc/rules-apple.md b/doc/rules-apple.md
index 2b1db634c2..e72e58fdde 100755
--- a/doc/rules-apple.md
+++ b/doc/rules-apple.md
@@ -442,7 +442,7 @@ ios_application(
 | :------------- | :------------- | :------------- | :------------- | :------------- |
 | <a id="provisioning_profile_repository-name"></a>name |  A unique name for this repository.   | <a href="https://bazel.build/concepts/labels#target-names">Name</a> | required |  |
 | <a id="provisioning_profile_repository-fallback_profiles"></a>fallback_profiles |  -   | <a href="https://bazel.build/concepts/labels">Label</a> | optional |  `None`  |
-| <a id="provisioning_profile_repository-repo_mapping"></a>repo_mapping |  In `WORKSPACE` context only: a dictionary from local repository name to global repository name. This allows controls over workspace dependency resolution for dependencies of this repository.<br><br>For example, an entry `"@foo": "@bar"` declares that, for any time this repository depends on `@foo` (such as a dependency on `@foo//some:target`), it should actually resolve that dependency within globally-declared `@bar` (`@bar//some:target`).<br><br>This attribute is _not_ supported in `MODULE.bazel` context (when invoking a repository rule inside a module extension's implementation function).   | <a href="https://bazel.build/rules/lib/dict">Dictionary: String -> String</a> | optional |  |
+| <a id="provisioning_profile_repository-repo_mapping"></a>repo_mapping |  In `WORKSPACE` context only: a dictionary from local repository name to global repository name. This allows controls over workspace dependency resolution for dependencies of this repository.<br><br>For example, an entry `"@foo": "@bar"` declares that, for any time this repository depends on `@foo` (such as a dependency on `@foo//some:target`, it should actually resolve that dependency within globally-declared `@bar` (`@bar//some:target`).<br><br>This attribute is _not_ supported in `MODULE.bazel` context (when invoking a repository rule inside a module extension's implementation function).   | <a href="https://bazel.build/rules/lib/dict">Dictionary: String -> String</a> | optional |  |
 
 **ENVIRONMENT VARIABLES**
 
diff --git a/doc/rules-ios.md b/doc/rules-ios.md
index 8e66f0ef2f..e82e8c956c 100644
--- a/doc/rules-ios.md
+++ b/doc/rules-ios.md
@@ -733,12 +733,13 @@ in Xcode.
 ## ios_ui_test_suite
 
 <pre>
-ios_ui_test_suite(<a href="#ios_ui_test_suite-name">name</a>, <a href="#ios_ui_test_suite-runners">runners</a>, <a href="#ios_ui_test_suite-kwargs">kwargs</a>)
+ios_ui_test_suite(<a href="#ios_ui_test_suite-name">name</a>, <a href="#ios_ui_test_suite-generate_tests_func">generate_tests_func</a>, <a href="#ios_ui_test_suite-runners">runners</a>, <a href="#ios_ui_test_suite-kwargs">kwargs</a>)
 </pre>
 
-Generates a [test_suite] containing an [ios_ui_test] for each of the given `runners`.
+Generates a [test_suite] containing an [ios_ui_test] for each of the given `runners` or results of `generate_tests_func`.
 
-`ios_ui_test_suite` takes the same parameters as [ios_ui_test], except `runner` is replaced by `runners`.
+`ios_ui_test_suite` takes the same parameters as [ios_ui_test], except `runner` is replaced by
+`generate_tests_func` and `runners`.
 
 [test_suite]: https://docs.bazel.build/versions/master/be/general.html#test_suite
 [ios_ui_test]: #ios_ui_test
@@ -749,8 +750,9 @@ Generates a [test_suite] containing an [ios_ui_test] for each of the given `runn
 
 | Name  | Description | Default Value |
 | :------------- | :------------- | :------------- |
-| <a id="ios_ui_test_suite-name"></a>name |  <p align="center"> - </p>   |  none |
-| <a id="ios_ui_test_suite-runners"></a>runners |  a list of runner targets   |  `None` |
+| <a id="ios_ui_test_suite-name"></a>name |  The name of the test suite to create.   |  none |
+| <a id="ios_ui_test_suite-generate_tests_func"></a>generate_tests_func |  A function that is passed the attributes for a test rule and returns a list of attribute dictionaries to use to create N test targets. Mutually exclusive with `runners`.   |  `None` |
+| <a id="ios_ui_test_suite-runners"></a>runners |  A `list` of runner targets. Mutually exclusive with `generate_tests_func`.   |  `None` |
 | <a id="ios_ui_test_suite-kwargs"></a>kwargs |  passed to the [ios_ui_test]   |  none |
 
 
@@ -759,12 +761,13 @@ Generates a [test_suite] containing an [ios_ui_test] for each of the given `runn
 ## ios_unit_test_suite
 
 <pre>
-ios_unit_test_suite(<a href="#ios_unit_test_suite-name">name</a>, <a href="#ios_unit_test_suite-runners">runners</a>, <a href="#ios_unit_test_suite-kwargs">kwargs</a>)
+ios_unit_test_suite(<a href="#ios_unit_test_suite-name">name</a>, <a href="#ios_unit_test_suite-generate_tests_func">generate_tests_func</a>, <a href="#ios_unit_test_suite-runners">runners</a>, <a href="#ios_unit_test_suite-kwargs">kwargs</a>)
 </pre>
 
-Generates a [test_suite] containing an [ios_unit_test] for each of the given `runners`.
+Generates a [test_suite] containing an [ios_unit_test] for each of the given `runners` or results of `generate_tests_func`.
 
-`ios_unit_test_suite` takes the same parameters as [ios_unit_test], except `runner` is replaced by `runners`.
+`ios_unit_test_suite` takes the same parameters as [ios_unit_test], except `runner` is
+replaced by `generate_tests_func` and `runners`.
 
 [test_suite]: https://docs.bazel.build/versions/master/be/general.html#test_suite
 [ios_unit_test]: #ios_unit_test
@@ -775,8 +778,9 @@ Generates a [test_suite] containing an [ios_unit_test] for each of the given `ru
 
 | Name  | Description | Default Value |
 | :------------- | :------------- | :------------- |
-| <a id="ios_unit_test_suite-name"></a>name |  <p align="center"> - </p>   |  none |
-| <a id="ios_unit_test_suite-runners"></a>runners |  a list of runner targets   |  `None` |
+| <a id="ios_unit_test_suite-name"></a>name |  The name of the test suite to create.   |  none |
+| <a id="ios_unit_test_suite-generate_tests_func"></a>generate_tests_func |  A function that is passed the attributes for a test rule and returns a list of attribute dictionaries to use to create N test targets. Mutually exclusive with `runners`.   |  `None` |
+| <a id="ios_unit_test_suite-runners"></a>runners |  A `list` of runner targets.   |  `None` |
 | <a id="ios_unit_test_suite-kwargs"></a>kwargs |  passed to the [ios_unit_test]   |  none |