diff --git a/Model/Configuration.php b/Model/Configuration.php
index 3dcc5347..b23b5101 100644
--- a/Model/Configuration.php
+++ b/Model/Configuration.php
@@ -61,6 +61,7 @@ class Configuration implements ConfigurationInterface
     const CONFIG_PATH_PG_API_QUEUE_ENABLED = 'cloudinary/advanced/product_gallery_api_queue_enabled';
     const CONFIG_PATH_PG_API_QUEUE_LIMIT = 'cloudinary/advanced/product_gallery_api_queue_limit';
     const CONFIG_PATH_PG_API_QUEUE_MAX_TRYOUTS = 'cloudinary/advanced/product_gallery_api_queue_max_tryouts';
+    const CONFIG_PATH_ENABLE_PRODUCT_FREE_TRANSFORMATIONS = 'cloudinary/advanced/enable_product_free_transformations';
 
     //= Product Gallery
     const CONFIG_PATH_PG_ALL = 'cloudinary/product_gallery';
@@ -483,6 +484,14 @@ public function isEnabledLocalMapping()
         return (bool) $this->configReader->getValue(self::CONFIG_PATH_ENABLE_LOCAL_MAPPING);
     }
 
+    /**
+     * @return bool
+     */
+    public function isEnabledProductFreeTransformations()
+    {
+        return (bool) $this->configReader->getValue(self::CONFIG_PATH_ENABLE_PRODUCT_FREE_TRANSFORMATIONS);
+    }
+
     /**
      * @return bool
      */
diff --git a/Model/Transformation.php b/Model/Transformation.php
index 954f53cd..116e9692 100644
--- a/Model/Transformation.php
+++ b/Model/Transformation.php
@@ -13,6 +13,11 @@
 
 class Transformation extends AbstractModel
 {
+    /**
+     * @var string
+     */
+    private $imageNameCacheKey;
+
     private $configuration;
 
     /**
@@ -75,27 +80,34 @@ public function getFreeTransformation()
     }
 
     /**
-     * @param  string $imageFile
+     * @param  string $imageName
      * @return ImageTransformation
      */
-    public function transformationForImage($imageFile)
+    public function transformationForImage($imageName)
     {
         return $this->addFreeformTransformationForImage(
             $this->configuration->getDefaultTransformation(),
-            $imageFile
+            $imageName
         );
     }
 
     /**
      * @param  ImageTransformation $transformation
-     * @param  string              $imageFile
+     * @param  string              $imageName
+     * @param  bool                $refresh
      * @return ImageTransformation
      */
-    public function addFreeformTransformationForImage(ImageTransformation $transformation, $imageFile)
+    public function addFreeformTransformationForImage(ImageTransformation $transformation, $imageName, $refresh = false)
     {
-        $this->load($imageFile);
-        if (($this->getImageName() === $imageFile) && $this->hasFreeTransformation()) {
-            $transformation->withFreeform(Freeform::fromString($this->getFreeTransformation()));
+        $this->imageNameCacheKey = 'cldfreetransformcachekey_' . (string) $imageName;
+        if (!$refresh && ($cacheResult = $this->getFromCache()) !== null) {
+            $model = $cacheResult;
+        } else {
+            $model = $this->cacheResult($this->load($imageName));
+        }
+
+        if ($model->getImageName() === $imageName && $model->hasFreeTransformation()) {
+            $transformation->withFreeform(Freeform::fromString($model->getFreeTransformation()));
         }
 
         return $transformation;
@@ -108,4 +120,25 @@ private function hasFreeTransformation()
     {
         return !empty($this->getFreeTransformation());
     }
+
+    /**
+     * @method cacheResult
+     * @param  bool        $result
+     * @return mixed
+     */
+    private function cacheResult($result)
+    {
+        $this->_registry->unregister($this->imageNameCacheKey);
+        $this->_registry->register($this->imageNameCacheKey, $result);
+        return $result;
+    }
+
+    /**
+     * @method cacheResult
+     * @return mixed
+     */
+    private function getFromCache()
+    {
+        return $this->_registry->registry($this->imageNameCacheKey);
+    }
 }
diff --git a/Plugin/Catalog/Block/Product/ImageFactory.php b/Plugin/Catalog/Block/Product/ImageFactory.php
index 00d2464f..1feb1bbe 100644
--- a/Plugin/Catalog/Block/Product/ImageFactory.php
+++ b/Plugin/Catalog/Block/Product/ImageFactory.php
@@ -177,14 +177,20 @@ function () use ($imageBlock) {
                     }
                 );
 
-                $transformations = $this->transformationModel->addFreeformTransformationForImage(
-                    $this->createTransformation($imageMiscParams),
-                    $imagePath
-                );
+                $transformations = $this->createTransformation($imageMiscParams);
+
+                if ($this->configuration->isEnabledProductFreeTransformations()) {
+                    $transformations = $this->transformationModel->addFreeformTransformationForImage(
+                        $transformations,
+                        $imagePath
+                    );
+                }
+
                 $generatedImageUrl = $this->urlGenerator->generateFor(
                     $image,
                     $transformations
                 );
+
                 $imageBlock->setOriginalImageUrl($imageBlock->setImageUrl());
                 $imageBlock->setImageUrl($generatedImageUrl);
 
diff --git a/Plugin/Catalog/Model/Product/Image/UrlBuilder.php b/Plugin/Catalog/Model/Product/Image/UrlBuilder.php
index 1f921a15..2d38ab4c 100644
--- a/Plugin/Catalog/Model/Product/Image/UrlBuilder.php
+++ b/Plugin/Catalog/Model/Product/Image/UrlBuilder.php
@@ -147,12 +147,18 @@ function () use ($url) {
                     }
                 );
 
+                $transformations = $this->createTransformation($imageMiscParams);
+
+                if ($this->configuration->isEnabledProductFreeTransformations()) {
+                    $transformations = $this->transformationModel->addFreeformTransformationForImage(
+                        $transformations,
+                        $imagePath
+                    );
+                }
+
                 $generatedImageUrl = $this->urlGenerator->generateFor(
                     $image,
-                    $this->transformationModel->addFreeformTransformationForImage(
-                        $this->createTransformation($imageMiscParams),
-                        $imagePath
-                    )
+                    $transformations
                 );
 
                 $url = $generatedImageUrl;
diff --git a/Plugin/ImageHelper.php b/Plugin/ImageHelper.php
index 65ab9787..83a94440 100644
--- a/Plugin/ImageHelper.php
+++ b/Plugin/ImageHelper.php
@@ -142,12 +142,18 @@ public function aroundGetUrl(CatalogImageHelper $helper, \Closure $originalMetho
 
         $image = $this->imageFactory->build(sprintf('catalog/product%s', $imagePath), $originalMethod);
 
+        $transformations = $this->createTransformation($helper);
+
+        if ($this->configuration->isEnabledProductFreeTransformations()) {
+            $transformations = $this->transformationModel->addFreeformTransformationForImage(
+                $transformations,
+                $imagePath
+            );
+        }
+
         return $this->urlGenerator->generateFor(
             $image,
-            $this->transformationModel->addFreeformTransformationForImage(
-                $this->createTransformation($helper),
-                $imagePath
-            )
+            $transformations
         );
     }
 
diff --git a/composer.json b/composer.json
index f7f812e4..b39a7f8d 100644
--- a/composer.json
+++ b/composer.json
@@ -2,7 +2,7 @@
     "name": "cloudinary/cloudinary-magento2",
     "description": "Cloudinary Magento 2 Integration.",
     "type": "magento2-module",
-    "version": "1.14.10",
+    "version": "1.14.11",
     "license": "MIT",
     "require": {
         "cloudinary/cloudinary_php": "^1.20.0"
diff --git a/etc/adminhtml/system.xml b/etc/adminhtml/system.xml
index 29382759..291ec2f6 100644
--- a/etc/adminhtml/system.xml
+++ b/etc/adminhtml/system.xml
@@ -368,6 +368,11 @@
                         <field id="product_gallery_api_queue_enabled">1</field>
                     </depends>
                 </field>
+                <field id="enable_product_free_transformations" translate="label comment" type="select" sortOrder="8" showInDefault="1" showInWebsite="0" showInStore="0" canRestore="1">
+                    <label>Enable Product Free Transformations On Store Front</label>
+                    <comment>If not in use on your website, you may spare DB queries on the frontend by setting this to 'No'.</comment>
+                    <source_model>Magento\Config\Model\Config\Source\Yesno</source_model>
+                </field>
             </group>
         </section>
     </system>
diff --git a/etc/config.xml b/etc/config.xml
index 67d7e0d5..2a6615ec 100644
--- a/etc/config.xml
+++ b/etc/config.xml
@@ -26,6 +26,7 @@
                 <product_gallery_api_queue_enabled>1</product_gallery_api_queue_enabled>
                 <product_gallery_api_queue_limit>20</product_gallery_api_queue_limit>
                 <product_gallery_api_queue_max_tryouts>5</product_gallery_api_queue_max_tryouts>
+                <enable_product_free_transformations>1</enable_product_free_transformations>
             </advanced>
             <product_gallery>
                 <enabled>0</enabled>
diff --git a/etc/module.xml b/etc/module.xml
index ce524575..b92e87a8 100644
--- a/etc/module.xml
+++ b/etc/module.xml
@@ -1,6 +1,6 @@
 <?xml version="1.0"?>
 <config xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="urn:magento:framework:Module/etc/module.xsd">
-  <module name="Cloudinary_Cloudinary" setup_version="1.14.10">
+  <module name="Cloudinary_Cloudinary" setup_version="1.14.11">
       <sequence>
           <module name="Magento_ProductVideo"/>
           <module name="Magento_PageBuilder"/>
diff --git a/marketplace.composer.json b/marketplace.composer.json
index a5b25db7..7ff072fc 100644
--- a/marketplace.composer.json
+++ b/marketplace.composer.json
@@ -2,7 +2,7 @@
     "name": "cloudinary/cloudinary",
     "description": "Cloudinary Magento 2 Integration.",
     "type": "magento2-module",
-    "version": "1.14.10",
+    "version": "1.14.11",
     "license": "MIT",
     "require": {
         "cloudinary/cloudinary_php": "^1.20.0"