diff --git a/changelog/README.md b/changelog/README.md
index 68ac54f..ba03f43 100644
--- a/changelog/README.md
+++ b/changelog/README.md
@@ -138,7 +138,7 @@ submit workflow (write permissions, via workflow_run)
        │     └── posts PR comment with view/edit links
        │
        ├── if "no-label":
-       │     └── posts PR comment listing available labels
+       │     └── posts PR comment listing available type labels and skip labels
        │
        └── otherwise (skipped, manually-edited): no-op
 ```
@@ -169,7 +169,7 @@ rules:
     exclude: "changelog:skip"
 ```
 
-When all products are blocked by the create rules, the validate action passes with `skipped` status (so CI stays green) and the submit action exits without generating. If no matching type label is found (including when labels exist but none correspond to a configured type or skip rule), validate fails with `no-label` and submit posts a comment listing the available labels. You can also use `include` mode or per-product overrides. See [Rules for creation and publishing](https://elastic.github.io/docs-builder/contribute/changelog/#rules-for-creation-and-publishing) for the full reference.
+When all products are blocked by the create rules, the validate action passes with `skipped` status (so CI stays green) and the submit action exits without generating. If no matching type label is found (including when labels exist but none correspond to a configured type or skip rule), validate fails with `no-label` and submit posts a comment listing the available type labels and skip labels (if configured), so contributors know how to opt out of changelog generation. You can also use `include` mode or per-product overrides. See [Rules for creation and publishing](https://elastic.github.io/docs-builder/contribute/changelog/#rules-for-creation-and-publishing) for the full reference.
 
 ## Manual edits
 
diff --git a/changelog/submit/action.yml b/changelog/submit/action.yml
index fff2460..1cc48c3 100644
--- a/changelog/submit/action.yml
+++ b/changelog/submit/action.yml
@@ -251,6 +251,7 @@ runs:
         PR_NUMBER: ${{ steps.pr.outputs.number }}
         LABEL_TABLE: ${{ steps.evaluate.outputs.label-table }}
         PRODUCT_LABEL_TABLE: ${{ steps.evaluate.outputs.product-label-table }}
+        SKIP_LABELS: ${{ steps.evaluate.outputs.skip-labels }}
         CONFIG_FILE: ${{ inputs.config }}
       with:
         github-token: ${{ inputs.github-token }}
diff --git a/changelog/submit/scripts/post-failure-comment.js b/changelog/submit/scripts/post-failure-comment.js
index 7ac362b..f77fb32 100644
--- a/changelog/submit/scripts/post-failure-comment.js
+++ b/changelog/submit/scripts/post-failure-comment.js
@@ -5,6 +5,7 @@ module.exports = async ({ github, context, core }) => {
   const configFile = process.env.CONFIG_FILE || 'docs/changelog.yml';
   const labelRows = process.env.LABEL_TABLE || '';
   const productLabelRows = process.env.PRODUCT_LABEL_TABLE || '';
+  const skipLabels = process.env.SKIP_LABELS || '';
 
   let labelSection;
   if (labelRows.trim()) {
@@ -28,14 +29,23 @@ module.exports = async ({ github, context, core }) => {
     ].join('\n');
   }
 
+  let skipSection;
+  if (skipLabels.trim()) {
+    const formatted = skipLabels.split(',').map(l => `\`${l.trim()}\``).join(', ');
+    skipSection = `\n⏭️ To skip changelog generation, add one of these labels: ${formatted}`;
+  } else {
+    skipSection = `\n⏭️ No skip labels are configured. To allow skipping changelog generation, add a label to \`rules.create.exclude\` in \`${configFile}\`.`;
+  }
+
   const body = [
     TITLE,
     '',
     '⚠️ **Cannot generate changelog:** no matching type label found on this PR.',
     labelSection,
     productSection,
+    skipSection,
     '',
-    `🔖 To skip changelog generation or configure label rules, see \`${configFile}\`.`,
+    `📄 See \`${configFile}\` for the full changelog configuration.`,
   ].join('\n');
 
   await upsertComment({ github, context, prNumber, body });