diff --git a/.buildkite/build_pipeline.yml b/.buildkite/build_pipeline.yml
index e2defd2ac51be..d68c6db6d3f76 100644
--- a/.buildkite/build_pipeline.yml
+++ b/.buildkite/build_pipeline.yml
@@ -4,7 +4,7 @@ steps:
     fields:
       - select: "Rebuild?"
         key: "REBUILD"
-        default: "rebuild"
+        default: ""
         required: false
         options:
           - label: "no"
@@ -27,13 +27,15 @@ steps:
   - wait
   - label: ":white_check_mark: Build docs"
     command: |
-      export REBUILD="$(buildkite-agent meta-data get REBUILD --default 'rebuild' --log-level fatal)"
+      export REBUILD="$(buildkite-agent meta-data get REBUILD --default '' --log-level fatal)"
       export BROKEN_LINKS="$(buildkite-agent meta-data get BROKEN_LINKS --default '' --log-level fatal)"
       bash .buildkite/scripts/build.sh
     agents:
       provider: "gcp"
       image: family/docs-ubuntu-2204
       machineType: ${BUILD_MACHINE_TYPE}
+    concurrency_group: build-docs
+    concurrency: 1
 notify:
   - email: "docs-status@elastic.co"
     if: build.state == "failed"
diff --git a/catalog-info.yaml b/catalog-info.yaml
index 7428f7b3a506b..0c407e065f069 100644
--- a/catalog-info.yaml
+++ b/catalog-info.yaml
@@ -25,14 +25,10 @@ spec:
       provider_settings:
         build_pull_requests: false
       schedules:
-        periodic_docs_build_0:
+        periodic_docs_build:
           branch: "master"
-          message: "Build the docs every 1.5 hours"
-          cronline: "0 0,3,6,9,12,15,18,21 * * *"
-        periodic_docs_build_1:
-          branch: "master"
-          message: "Build the docs every 1.5 hours"
-          cronline: "30 1,4,7,10,13,16,19,22 * * *"
+          message: "Build the docs every 30 minutes"
+          cronline: "*/30 * * * *"
       teams:
         docs-build-guild:
           access_level: MANAGE_BUILD_AND_READ