diff --git a/Libraries/Lists/VirtualizedList.js b/Libraries/Lists/VirtualizedList.js
index 62f614ec06e497..8df94b90d4f16b 100644
--- a/Libraries/Lists/VirtualizedList.js
+++ b/Libraries/Lists/VirtualizedList.js
@@ -1077,8 +1077,6 @@ class VirtualizedList extends React.PureComponent<Props, State> {
   componentDidUpdate(prevProps: Props) {
     const {data, extraData} = this.props;
     if (data !== prevProps.data || extraData !== prevProps.extraData) {
-      this._hasDataChangedSinceEndReached = true;
-
       // clear the viewableIndices cache to also trigger
       // the onViewableItemsChanged callback with the new data
       this._viewabilityTuples.forEach(tuple => {
@@ -1107,7 +1105,6 @@ class VirtualizedList extends React.PureComponent<Props, State> {
   _fillRateHelper: FillRateHelper;
   _frames = {};
   _footerLength = 0;
-  _hasDataChangedSinceEndReached = true;
   _hasDoneInitialScroll = false;
   _hasInteracted = false;
   _hasMore = false;
@@ -1137,6 +1134,7 @@ class VirtualizedList extends React.PureComponent<Props, State> {
   _totalCellsMeasured = 0;
   _updateCellsToRenderBatcher: Batchinator;
   _viewabilityTuples: Array<ViewabilityHelperCallbackTuple> = [];
+  _hasDoneFirstScroll = false;
 
   _captureScrollRef = ref => {
     this._scrollRef = ref;
@@ -1371,30 +1369,48 @@ class VirtualizedList extends React.PureComponent<Props, State> {
     return !this.props.horizontal ? metrics.y : metrics.x;
   }
 
-  _maybeCallOnEndReached() {
-    const {
-      data,
-      getItemCount,
-      onEndReached,
-      onEndReachedThreshold,
-    } = this.props;
-    const {contentLength, visibleLength, offset} = this._scrollMetrics;
-    const distanceFromEnd = contentLength - visibleLength - offset;
+  _maybeCallOnEndReached(hasShrinkedContentLength: boolean = false) {
+    const {onEndReached, onEndReachedThreshold} = this.props;
+    if (!onEndReached) {
+      return;
+    }
+
+    const {contentLength, visibleLength, offset, dOffset} = this._scrollMetrics;
+
+    // If this is just after the initial rendering
     if (
-      onEndReached &&
-      this.state.last === getItemCount(data) - 1 &&
-      /* $FlowFixMe(>=0.63.0 site=react_native_fb) This comment suppresses an
-       * error found when Flow v0.63 was deployed. To see the error delete this
-       * comment and run Flow. */
-      distanceFromEnd < onEndReachedThreshold * visibleLength &&
-      (this._hasDataChangedSinceEndReached ||
-        this._scrollMetrics.contentLength !== this._sentEndForContentLength)
+      !hasShrinkedContentLength &&
+      !this._hasDoneFirstScroll &&
+      offset === 0
     ) {
-      // Only call onEndReached once for a given dataset + content length.
-      this._hasDataChangedSinceEndReached = false;
-      this._sentEndForContentLength = this._scrollMetrics.contentLength;
-      onEndReached({distanceFromEnd});
+      return;
     }
+
+    // If scrolled up in the vertical list
+    if (dOffset < 0) {
+      return;
+    }
+
+    // If contentLength has not changed
+    if (contentLength === this._sentEndForContentLength) {
+      return;
+    }
+
+    const distanceFromEnd = contentLength - visibleLength - offset;
+
+    // If the distance is so farther than the area shown on the screen
+    if (distanceFromEnd >= visibleLength * 1.5) {
+      return;
+    }
+
+    // $FlowFixMe
+    const minimumDistanceFromEnd = onEndReachedThreshold * visibleLength;
+    if (distanceFromEnd >= minimumDistanceFromEnd) {
+      return;
+    }
+
+    this._sentEndForContentLength = contentLength;
+    onEndReached({distanceFromEnd});
   }
 
   _onContentSizeChange = (width: number, height: number) => {
@@ -1414,9 +1430,24 @@ class VirtualizedList extends React.PureComponent<Props, State> {
     if (this.props.onContentSizeChange) {
       this.props.onContentSizeChange(width, height);
     }
-    this._scrollMetrics.contentLength = this._selectLength({height, width});
+    const {contentLength: currentContentLength} = this._scrollMetrics;
+    const contentLength = this._selectLength({height, width});
+    this._scrollMetrics.contentLength = contentLength;
     this._scheduleCellsToRenderUpdate();
-    this._maybeCallOnEndReached();
+
+    const hasShrinkedContentLength =
+      currentContentLength > 0 &&
+      contentLength > 0 &&
+      contentLength < currentContentLength;
+
+    if (
+      hasShrinkedContentLength &&
+      this._sentEndForContentLength >= contentLength
+    ) {
+      this._sentEndForContentLength = 0;
+    }
+
+    this._maybeCallOnEndReached(hasShrinkedContentLength);
   };
 
   /* Translates metrics from a scroll event in a parent VirtualizedList into
@@ -1503,6 +1534,7 @@ class VirtualizedList extends React.PureComponent<Props, State> {
     if (!this.props) {
       return;
     }
+    this._hasDoneFirstScroll = true;
     this._maybeCallOnEndReached();
     if (velocity !== 0) {
       this._fillRateHelper.activate();
diff --git a/Libraries/Lists/__tests__/VirtualizedList-test.js b/Libraries/Lists/__tests__/VirtualizedList-test.js
index c4873374e0ef54..a9eb83f90f92d9 100644
--- a/Libraries/Lists/__tests__/VirtualizedList-test.js
+++ b/Libraries/Lists/__tests__/VirtualizedList-test.js
@@ -274,3 +274,139 @@ describe('VirtualizedList', () => {
     );
   });
 });
+
+describe('VirtualizedList > OnEndReached', () => {
+  const ITEM_HEIGHT = 100;
+  const INITIAL_ITEM_COUNT = 20;
+  const APPENDED_ITEM_COUNT = 10;
+
+  let listItems, onEndReached, instance;
+  let shrinkedItemHeight;
+
+  beforeEach(() => {
+    shrinkedItemHeight = 0;
+
+    listItems = appendNewItems([], INITIAL_ITEM_COUNT);
+
+    onEndReached = jest.fn(function() {
+      appendNewItems(listItems, APPENDED_ITEM_COUNT);
+    });
+
+    instance = createComponentInstance();
+  });
+
+  it('should not be called after initial rendering', () => {
+    expect(onEndReached).not.toHaveBeenCalled();
+    expect(listItems.length).toBe(INITIAL_ITEM_COUNT);
+  });
+
+  it('should be called when the item layout is shrinked', () => {
+    expect(onEndReached).not.toHaveBeenCalled();
+    expect(listItems.length).toBe(INITIAL_ITEM_COUNT);
+
+    shrinkedItemHeight = ITEM_HEIGHT / 2;
+
+    const scroll = createScrollMethod();
+    scroll(0);
+
+    expect(onEndReached).toHaveBeenCalledTimes(1);
+    expect(listItems.length).toBe(INITIAL_ITEM_COUNT + APPENDED_ITEM_COUNT);
+  });
+
+  it('should be called once after scrolling by 800', () => {
+    const scroll = createScrollMethod();
+    scroll(800);
+
+    expect(onEndReached).toHaveBeenCalledTimes(1);
+    expect(onEndReached).toHaveBeenLastCalledWith({
+      distanceFromEnd: 464,
+    });
+    expect(listItems.length).toBe(INITIAL_ITEM_COUNT + APPENDED_ITEM_COUNT);
+  });
+
+  it('should not be called twice in a short period while scrolling fast', () => {
+    const scroll = createScrollMethod();
+    scroll(800);
+
+    expect(onEndReached).toHaveBeenCalledTimes(1);
+    expect(onEndReached).toHaveBeenLastCalledWith({
+      distanceFromEnd: 464,
+    });
+    expect(listItems.length).toBe(INITIAL_ITEM_COUNT + APPENDED_ITEM_COUNT);
+
+    scroll(850, 50);
+    expect(onEndReached).toHaveBeenCalledTimes(1);
+  });
+
+  it('should be called when required to load more items', () => {
+    const scroll = createScrollMethod();
+    scroll(800);
+    expect(onEndReached).toHaveBeenCalledTimes(1);
+    expect(listItems.length).toBe(INITIAL_ITEM_COUNT + APPENDED_ITEM_COUNT);
+
+    scroll(1600);
+    expect(onEndReached).toHaveBeenCalledTimes(2);
+    expect(onEndReached).toHaveBeenLastCalledWith({
+      distanceFromEnd: 664,
+    });
+    expect(listItems.length).toBe(INITIAL_ITEM_COUNT + APPENDED_ITEM_COUNT * 2);
+  });
+
+  function createComponentInstance() {
+    const props = {
+      data: listItems,
+      renderItem: ({item}) => <item value={item.key} />,
+      getItem: (items, index) => items[index],
+      getItemCount: items => items.length,
+      getItemLayout: (items, index) => ({
+        length: shrinkedItemHeight ? shrinkedItemHeight : ITEM_HEIGHT,
+        offset: (shrinkedItemHeight ? shrinkedItemHeight : ITEM_HEIGHT) * index,
+        index,
+      }),
+      onEndReached,
+    };
+
+    const component = ReactTestRenderer.create(<VirtualizedList {...props} />);
+    return component.getInstance();
+  }
+
+  function appendNewItems(items, count) {
+    const nextId = (items.length > 0 ? items[items.length - 1].id : 0) + 1;
+
+    for (let loop = 1; loop <= count; loop++) {
+      const id = nextId + loop;
+      items.push({
+        id: id,
+        key: `k${id}`,
+      });
+    }
+
+    return items;
+  }
+
+  function createScrollMethod() {
+    let scrollTimeStamp = 0;
+
+    return function scroll(y, delay = 1000) {
+      scrollTimeStamp += delay;
+
+      const nativeEvent = {
+        contentOffset: {y, x: 0},
+        layoutMeasurement: {width: 414, height: 736},
+        contentSize: {
+          width: 414,
+          height:
+            listItems.length *
+            (shrinkedItemHeight ? shrinkedItemHeight : ITEM_HEIGHT),
+        },
+        zoomScale: 1,
+        contentInset: {right: 0, top: 0, left: 0, bottom: 0},
+      };
+
+      instance._onScroll({
+        timeStamp: scrollTimeStamp,
+        nativeEvent,
+      });
+    };
+  }
+});