diff --git a/packages/eslint-plugin-react-hooks/__tests__/ESLintPureRender-test.js b/packages/eslint-plugin-react-hooks/__tests__/ESLintPureRender-test.js
new file mode 100644
index 000000000000..468029b0e63d
--- /dev/null
+++ b/packages/eslint-plugin-react-hooks/__tests__/ESLintPureRender-test.js
@@ -0,0 +1,239 @@
+/**
+ * Copyright (c) Facebook, Inc. and its affiliates.
+ *
+ * This source code is licensed under the MIT license found in the
+ * LICENSE file in the root directory of this source tree.
+ */
+
+'use strict';
+
+const ESLintTester = require('eslint').RuleTester;
+const ReactHooksESLintPlugin = require('eslint-plugin-react-hooks');
+const PureRenderESLintRule = ReactHooksESLintPlugin.rules['pure-render'];
+
+ESLintTester.setDefaultConfig({
+  parser: require.resolve('babel-eslint'),
+  parserOptions: {
+    ecmaVersion: 6,
+    sourceType: 'module',
+  },
+});
+
+const writeError = {
+  message:
+    'Writing to refs during rendering is not allowed. Move this into a useEffect or useLayoutEffect. See https://beta.reactjs.org/apis/useref',
+};
+const readError = {
+  message:
+    'Reading from refs during rendering is not allowed. See https://beta.reactjs.org/apis/useref',
+};
+
+const tests = {
+  valid: [
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef(false);
+          useLayoutEffect(() => {
+            ref.current = true;
+          });
+        }
+      `,
+    },
+    {
+      code: `
+        let MyComponent = () => {
+          let ref = useRef(false);
+          useLayoutEffect(() => {
+            ref.current = true;
+          });
+        };
+      `,
+    },
+    {
+      code: `
+        let MyComponent = function () {
+          let ref = useRef(false);
+          useLayoutEffect(() => {
+            ref.current = true;
+          });
+        };
+      `,
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef(false);
+          let onChange = () => {
+            ref.current = true;
+          };
+        }
+      `,
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef(null);
+          if (ref.current == null) {
+            ref.current = somethingExpensive();
+          }
+        }
+      `,
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef(false);
+          if (ref.current === false) {
+            ref.current = somethingExpensive();
+          }
+        }
+      `,
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef(undefined);
+          if (ref.current === undefined) {
+            ref.current = somethingExpensive();
+          }
+        }
+      `,
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef(undefined);
+          if (ref.current == null) {
+            ref.current = somethingExpensive();
+          }
+        }
+      `,
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef();
+          if (ref.current == null) {
+            ref.current = somethingExpensive();
+          }
+        }
+      `,
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef();
+          if (ref.current == null) {
+            ref.current = somethingExpensive();
+          }
+        }
+      `,
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = React.useRef();
+          if (ref.current == null) {
+            ref.current = somethingExpensive();
+          }
+        }
+      `,
+    },
+  ],
+  invalid: [
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef(false);
+          ref.current = true;
+        }
+      `,
+      errors: [writeError],
+    },
+    {
+      code: `
+        let MyComponent = () => {
+          let ref = useRef(false);
+          ref.current = true;
+        };
+      `,
+      errors: [writeError],
+    },
+    {
+      code: `
+        let MyComponent = function () {
+          let ref = useRef(false);
+          ref.current = true;
+        };
+      `,
+      errors: [writeError],
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = React.useRef(false);
+          ref.current = true;
+        }
+      `,
+      errors: [writeError],
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef(false);
+          return <h1>{ref.current}</h1>;
+        }
+      `,
+      errors: [readError],
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef(false);
+          if (ref.current === 'test') {
+            ref.current = somethingExpensive();
+          }
+        }
+      `,
+      errors: [readError, writeError],
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef(null);
+          if (ref.current === undefined) {
+            ref.current = somethingExpensive();
+          }
+        }
+      `,
+      errors: [readError, writeError],
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef(undefined);
+          if (ref.current === null) {
+            ref.current = somethingExpensive();
+          }
+        }
+      `,
+      errors: [readError, writeError],
+    },
+    {
+      code: `
+        function MyComponent() {
+          let ref = useRef(null);
+          let someOtherRef = useRef(null);
+          if (someOtherRef.current === null) {
+            ref.current = somethingExpensive();
+          }
+        }
+      `,
+      errors: [writeError],
+    },
+  ],
+};
+
+const eslintTester = new ESLintTester();
+eslintTester.run('react-hooks', PureRenderESLintRule, tests);
diff --git a/packages/eslint-plugin-react-hooks/src/PureRender.js b/packages/eslint-plugin-react-hooks/src/PureRender.js
new file mode 100644
index 000000000000..95cd6040ce2a
--- /dev/null
+++ b/packages/eslint-plugin-react-hooks/src/PureRender.js
@@ -0,0 +1,185 @@
+/**
+ * Copyright (c) Facebook, Inc. and its affiliates.
+ *
+ * This source code is licensed under the MIT license found in the
+ * LICENSE file in the root directory of this source tree.
+ */
+
+'use strict';
+
+export default {
+  meta: {
+    type: 'problem',
+    docs: {
+      description: 'enforces component render purity',
+      recommended: true,
+      url: 'https://beta.reactjs.org/learn/keeping-components-pure',
+    },
+  },
+  create(context) {
+    return {
+      MemberExpression(member) {
+        // Look for member expressions that look like refs (i.e. `ref.current`).
+        if (
+          member.object.type !== 'Identifier' ||
+          member.computed ||
+          member.property.type !== 'Identifier' ||
+          member.property.name !== 'current'
+        ) {
+          return;
+        }
+
+        // Find the parent function of this node, as well as any if statement matching against the ref value
+        // (i.e. lazy init pattern shown in React docs).
+        let node = member;
+        let fn;
+        let conditional;
+        while (node) {
+          if (
+            node.type === 'FunctionDeclaration' ||
+            node.type === 'FunctionExpression' ||
+            node.type === 'ArrowFunctionExpression'
+          ) {
+            fn = node;
+            break;
+          }
+
+          if (
+            node.type === 'IfStatement' &&
+            node.test.type === 'BinaryExpression' &&
+            (node.test.operator === '==' || node.test.operator === '===') &&
+            isMemberExpressionEqual(node.test.left, member)
+          ) {
+            conditional = node.test;
+          }
+
+          node = node.parent;
+        }
+
+        if (!fn) {
+          return;
+        }
+
+        // Find the variable definition for the object.
+        const variable = getVariable(context.getScope(), member.object.name);
+        if (!variable) {
+          return;
+        }
+
+        // Find the initialization of the variable and see if it's a call to useRef.
+        const refDefinition = variable.defs.find(def => {
+          const init = def.node.init;
+          if (!init) {
+            return false;
+          }
+
+          return (
+            init.type === 'CallExpression' &&
+            ((init.callee.type === 'Identifier' &&
+              init.callee.name === 'useRef') ||
+              (init.callee.type === 'MemberExpression' &&
+                init.callee.object.type === 'Identifier' &&
+                init.callee.object.name === 'React' &&
+                init.callee.property.type === 'Identifier' &&
+                init.callee.property.name === 'useRef')) &&
+            parentFunction(def.node) === fn
+          );
+        });
+
+        if (refDefinition) {
+          // If within an if statement, check if comparing with the initial value passed to useRef.
+          // This indicates the lazy init pattern, which is allowed.
+          if (conditional) {
+            const init = refDefinition.node.init.arguments[0] || {
+              type: 'Identifier',
+              name: 'undefined',
+            };
+            if (isLiteralEqual(conditional.operator, init, conditional.right)) {
+              return;
+            }
+          }
+
+          // Otherwise, report an error for either writing or reading to this ref based on parent expression.
+          context.report({
+            node: member,
+            message:
+              member.parent.type === 'AssignmentExpression' &&
+              member.parent.left === member
+                ? `Writing to refs during rendering is not allowed. Move this into a useEffect or useLayoutEffect. See https://beta.reactjs.org/apis/useref`
+                : 'Reading from refs during rendering is not allowed. See https://beta.reactjs.org/apis/useref',
+          });
+        }
+      },
+    };
+  },
+};
+
+function getVariable(scope, name) {
+  while (scope) {
+    const variable = scope.set.get(name);
+    if (variable) {
+      return variable;
+    }
+
+    scope = scope.upper;
+  }
+}
+
+function parentFunction(node) {
+  while (node) {
+    if (
+      node.type === 'FunctionDeclaration' ||
+      node.type === 'FunctionExpression' ||
+      node.type === 'ArrowFunctionExpression'
+    ) {
+      return node;
+    }
+
+    node = node.parent;
+  }
+}
+
+function isMemberExpressionEqual(a, b) {
+  if (a === b) {
+    return true;
+  }
+
+  return (
+    a.type === 'MemberExpression' &&
+    b.type === 'MemberExpression' &&
+    a.object.type === 'Identifier' &&
+    b.object.type === 'Identifier' &&
+    a.object.name === b.object.name &&
+    a.property.type === 'Identifier' &&
+    b.property.type === 'Identifier' &&
+    a.property.name === b.property.name
+  );
+}
+
+function isLiteralEqual(operator, a, b) {
+  let aValue, bValue;
+  if (a.type === 'Identifier' && a.name === 'undefined') {
+    aValue = undefined;
+  } else if (a.type === 'Literal') {
+    aValue = a.value;
+  } else {
+    return;
+  }
+
+  if (b.type === 'Identifier' && b.name === 'undefined') {
+    bValue = undefined;
+  } else if (b.type === 'Literal') {
+    bValue = b.value;
+  } else {
+    return;
+  }
+
+  if (operator === '===') {
+    return aValue === bValue;
+  } else if (operator === '==') {
+    // eslint-disable-next-line
+    return aValue == bValue;
+  }
+
+  return false;
+}
diff --git a/packages/eslint-plugin-react-hooks/src/index.js b/packages/eslint-plugin-react-hooks/src/index.js
index 88e1ae71a2a7..3ef72b94579b 100644
--- a/packages/eslint-plugin-react-hooks/src/index.js
+++ b/packages/eslint-plugin-react-hooks/src/index.js
@@ -9,6 +9,7 @@
 
 import RulesOfHooks from './RulesOfHooks';
 import ExhaustiveDeps from './ExhaustiveDeps';
+import PureRender from './PureRender';
 
 export const configs = {
   recommended: {
@@ -23,4 +24,5 @@ export const configs = {
 export const rules = {
   'rules-of-hooks': RulesOfHooks,
   'exhaustive-deps': ExhaustiveDeps,
+  'pure-render': PureRender,
 };