diff --git a/apps/web/src/components/header.tsx b/apps/web/src/components/header.tsx
index fae8462eaf..fa13de7ccb 100644
--- a/apps/web/src/components/header.tsx
+++ b/apps/web/src/components/header.tsx
@@ -9,6 +9,7 @@ import {
 import { useEffect, useRef, useState } from "react";
 
 import { SearchTrigger } from "@/components/search";
+import { useBranding } from "@/contexts/BrandingProvider";
 import { useDocsDrawer } from "@/hooks/use-docs-drawer";
 import { useHandbookDrawer } from "@/hooks/use-handbook-drawer";
 import { getPlatformCTA, usePlatform } from "@/hooks/use-platform";
@@ -243,12 +244,14 @@ function DrawerButton({
 }
 
 function Logo() {
+  const branding = useBranding();
+
   return (
     <Link
       to="/"
       className="font-semibold text-2xl font-serif hover:scale-105 transition-transform mr-4"
     >
-      <img src="/api/images/hyprnote/logo.svg" alt="Hyprnote" className="h-6" />
+      <img src={branding.logo} alt={branding.productName} className="h-6" />
     </Link>
   );
 }
diff --git a/apps/web/src/contexts/BrandingProvider.tsx b/apps/web/src/contexts/BrandingProvider.tsx
new file mode 100644
index 0000000000..665059f89c
--- /dev/null
+++ b/apps/web/src/contexts/BrandingProvider.tsx
@@ -0,0 +1,67 @@
+import { createContext, type ReactNode, useContext, useMemo } from "react";
+
+import { type Brand, BRANDING, detectBrand } from "@/lib/branding";
+
+interface BrandingContextValue {
+  brand: Brand;
+  logo: string;
+  productName: string;
+  domain: string;
+  twitterHandle: string;
+  ogImage: string;
+}
+
+const BrandingContext = createContext<BrandingContextValue | null>(null);
+
+interface BrandingProviderProps {
+  hostname: string;
+  children: ReactNode;
+}
+
+/**
+ * Provides branding configuration based on the current domain.
+ * Should be initialized with the hostname from the request or window.location.
+ */
+export function BrandingProvider({
+  hostname,
+  children,
+}: BrandingProviderProps) {
+  const brand = detectBrand(hostname);
+  const branding = BRANDING[brand];
+
+  const value = useMemo(
+    () => ({
+      brand,
+      logo: branding.logo,
+      productName: branding.productName,
+      domain: branding.domain,
+      twitterHandle: branding.twitterHandle,
+      ogImage: branding.ogImage,
+    }),
+    [brand, branding],
+  );
+
+  return (
+    <BrandingContext.Provider value={value}>
+      {children}
+    </BrandingContext.Provider>
+  );
+}
+
+/**
+ * Hook to access branding configuration.
+ *
+ * Returns an object with stable primitive values. Components only re-render
+ * when the brand changes, not on every context update. Destructure only the
+ * values you need:
+ *
+ * @example
+ * const { logo, productName } = useBranding();
+ */
+export function useBranding(): BrandingContextValue {
+  const context = useContext(BrandingContext);
+  if (!context) {
+    throw new Error("useBranding must be used within BrandingProvider");
+  }
+  return context;
+}
diff --git a/apps/web/src/lib/branding.ts b/apps/web/src/lib/branding.ts
new file mode 100644
index 0000000000..c95d709236
--- /dev/null
+++ b/apps/web/src/lib/branding.ts
@@ -0,0 +1,73 @@
+/**
+ * Branding System
+ *
+ * This module provides domain-based branding configuration.
+ */
+import { env } from "@/env";
+
+export type Brand = "hyprnote" | "char";
+
+export interface BrandingConfig {
+  logo: string;
+  productName: string;
+  domain: string;
+  twitterHandle: string;
+  ogImage: string;
+}
+
+export const BRANDING: Record<Brand, BrandingConfig> = {
+  hyprnote: {
+    logo: "/api/images/hyprnote/logo.svg",
+    productName: "Hyprnote",
+    domain: "hyprnote.com",
+    twitterHandle: "@tryhyprnote",
+    ogImage: "/api/images/hyprnote/og-image.jpg",
+  },
+  char: {
+    logo: "/api/images/char/logo.svg",
+    productName: "Char",
+    domain: "char.com",
+    twitterHandle: "@trychar",
+    ogImage: "/api/images/char/og-image.jpg",
+  },
+};
+
+/**
+ * Detect brand from hostname - works server-side and client-side
+ */
+export function detectBrand(hostname: string): Brand {
+  const normalized = hostname.toLowerCase();
+
+  if (normalized.includes("char.com")) {
+    return "char";
+  }
+
+  // Default to hyprnote (including localhost, staging, etc.)
+  return "hyprnote";
+}
+
+/**
+ * Get branding config from hostname
+ */
+export function getBrandingFromHostname(hostname: string): BrandingConfig {
+  const brand = detectBrand(hostname);
+  return BRANDING[brand];
+}
+
+/**
+ * Get current hostname - works in browser and during SSR
+ * Uses VITE_APP_URL as fallback during SSR to avoid hydration mismatch
+ */
+export function getCurrentHostname(): string {
+  if (typeof window !== "undefined") {
+    return window.location.hostname;
+  }
+
+  // During SSR, extract hostname from VITE_APP_URL to avoid hydration mismatch
+  try {
+    const url = new URL(env.VITE_APP_URL);
+    return url.hostname;
+  } catch {
+    return "";
+  }
+}
diff --git a/apps/web/src/router.tsx b/apps/web/src/router.tsx
index 20b4accb3b..1557755657 100644
--- a/apps/web/src/router.tsx
+++ b/apps/web/src/router.tsx
@@ -4,7 +4,9 @@ import { QueryClient, QueryClientProvider } from "@tanstack/react-query";
 import { createRouter } from "@tanstack/react-router";
 import { setupRouterSsrQueryIntegration } from "@tanstack/react-router-ssr-query";
 
+import { BrandingProvider } from "./contexts/BrandingProvider";
 import { env } from "./env";
+import { getCurrentHostname } from "./lib/branding";
 import { PostHogProvider } from "./providers/posthog";
 import { routeTree } from "./routeTree.gen";
 
@@ -18,14 +20,20 @@ export function getRouter() {
     scrollRestoration: true,
     trailingSlash: "always",
     Wrap: (props: { children: React.ReactNode }) => {
+      const hostname = getCurrentHostname();
       return (
-        <PostHogProvider>
-          <OutlitProvider publicKey={env.VITE_OUTLIT_PUBLIC_KEY} trackPageviews>
-            <QueryClientProvider client={queryClient}>
-              {props.children}
-            </QueryClientProvider>
-          </OutlitProvider>
-        </PostHogProvider>
+        <BrandingProvider hostname={hostname}>
+          <PostHogProvider>
+            <OutlitProvider
+              publicKey={env.VITE_OUTLIT_PUBLIC_KEY}
+              trackPageviews
+            >
+              <QueryClientProvider client={queryClient}>
+                {props.children}
+              </QueryClientProvider>
+            </OutlitProvider>
+          </PostHogProvider>
+        </BrandingProvider>
       );
     },
   });