diff --git a/gax-grpc/src/main/java/com/google/api/gax/grpc/InstantiatingGrpcChannelProvider.java b/gax-grpc/src/main/java/com/google/api/gax/grpc/InstantiatingGrpcChannelProvider.java
index 65d201d71..1a2d9a27f 100644
--- a/gax-grpc/src/main/java/com/google/api/gax/grpc/InstantiatingGrpcChannelProvider.java
+++ b/gax-grpc/src/main/java/com/google/api/gax/grpc/InstantiatingGrpcChannelProvider.java
@@ -29,6 +29,7 @@
  */
 package com.google.api.gax.grpc;
 
+import com.google.api.core.ApiFunction;
 import com.google.api.core.BetaApi;
 import com.google.api.core.InternalExtensionOnly;
 import com.google.api.gax.core.ExecutorProvider;
@@ -75,6 +76,9 @@ public final class InstantiatingGrpcChannelProvider implements TransportChannelP
   @Nullable private final Boolean keepAliveWithoutCalls;
   @Nullable private final Integer poolSize;
 
+  @Nullable
+  private final ApiFunction<ManagedChannelBuilder, ManagedChannelBuilder> channelConfigurator;
+
   private InstantiatingGrpcChannelProvider(Builder builder) {
     this.processorCount = builder.processorCount;
     this.executorProvider = builder.executorProvider;
@@ -87,6 +91,7 @@ private InstantiatingGrpcChannelProvider(Builder builder) {
     this.keepAliveTimeout = builder.keepAliveTimeout;
     this.keepAliveWithoutCalls = builder.keepAliveWithoutCalls;
     this.poolSize = builder.poolSize;
+    this.channelConfigurator = builder.channelConfigurator;
   }
 
   @Override
@@ -242,6 +247,9 @@ private ManagedChannel createSingleChannel() throws IOException {
     if (interceptorProvider != null) {
       builder.intercept(interceptorProvider.getInterceptors());
     }
+    if (channelConfigurator != null) {
+      builder = channelConfigurator.apply(builder);
+    }
 
     return builder.build();
   }
@@ -297,6 +305,7 @@ public static final class Builder {
     @Nullable private Duration keepAliveTimeout;
     @Nullable private Boolean keepAliveWithoutCalls;
     @Nullable private Integer poolSize;
+    @Nullable private ApiFunction<ManagedChannelBuilder, ManagedChannelBuilder> channelConfigurator;
 
     private Builder() {
       processorCount = Runtime.getRuntime().availableProcessors();
@@ -314,6 +323,7 @@ private Builder(InstantiatingGrpcChannelProvider provider) {
       this.keepAliveTimeout = provider.keepAliveTimeout;
       this.keepAliveWithoutCalls = provider.keepAliveWithoutCalls;
       this.poolSize = provider.poolSize;
+      this.channelConfigurator = provider.channelConfigurator;
     }
 
     /** Sets the number of available CPUs, used internally for testing. */
@@ -469,6 +479,25 @@ public Builder setChannelsPerCpu(double multiplier, int maxChannels) {
     public InstantiatingGrpcChannelProvider build() {
       return new InstantiatingGrpcChannelProvider(this);
     }
+
+    /**
+     * Add a callback that can intercept channel creation.
+     *
+     * <p>This can be used for advanced configuration like setting the netty event loop. The
+     * callback will be invoked with a fully configured channel builder, which the callback can
+     * augment or replace.
+     */
+    @BetaApi("Surface for advanced channel configuration is not yet stable")
+    public Builder setChannelConfigurator(
+        @Nullable ApiFunction<ManagedChannelBuilder, ManagedChannelBuilder> channelConfigurator) {
+      this.channelConfigurator = channelConfigurator;
+      return this;
+    }
+
+    @Nullable
+    public ApiFunction<ManagedChannelBuilder, ManagedChannelBuilder> getChannelConfigurator() {
+      return channelConfigurator;
+    }
   }
 
   private static void validateEndpoint(String endpoint) {
diff --git a/gax-grpc/src/test/java/com/google/api/gax/grpc/InstantiatingGrpcChannelProviderTest.java b/gax-grpc/src/test/java/com/google/api/gax/grpc/InstantiatingGrpcChannelProviderTest.java
index 34cde1b60..d62be234e 100644
--- a/gax-grpc/src/test/java/com/google/api/gax/grpc/InstantiatingGrpcChannelProviderTest.java
+++ b/gax-grpc/src/test/java/com/google/api/gax/grpc/InstantiatingGrpcChannelProviderTest.java
@@ -33,10 +33,13 @@
 import static org.junit.Assert.assertEquals;
 import static org.junit.Assert.fail;
 
+import com.google.api.core.ApiFunction;
 import com.google.api.gax.core.ExecutorProvider;
 import com.google.api.gax.grpc.InstantiatingGrpcChannelProvider.Builder;
 import com.google.api.gax.rpc.HeaderProvider;
 import com.google.api.gax.rpc.TransportChannelProvider;
+import io.grpc.ManagedChannel;
+import io.grpc.ManagedChannelBuilder;
 import java.io.IOException;
 import java.util.Collections;
 import java.util.concurrent.ScheduledExecutorService;
@@ -44,6 +47,7 @@
 import org.junit.Test;
 import org.junit.runner.RunWith;
 import org.junit.runners.JUnit4;
+import org.mockito.ArgumentCaptor;
 import org.mockito.Mockito;
 import org.threeten.bp.Duration;
 
@@ -168,4 +172,39 @@ private void testWithInterceptors(int numChannels) throws Exception {
     channelProvider.getTransportChannel().shutdownNow();
     Mockito.verify(interceptorProvider, Mockito.times(numChannels)).getInterceptors();
   }
+
+  @Test
+  public void testChannelConfigurator() throws IOException {
+    final int numChannels = 5;
+
+    // Create a mock configurator that will insert mock channels
+    @SuppressWarnings("unchecked")
+    ApiFunction<ManagedChannelBuilder, ManagedChannelBuilder> channelConfigurator =
+        Mockito.mock(ApiFunction.class);
+
+    ArgumentCaptor<ManagedChannelBuilder> channelBuilderCaptor =
+        ArgumentCaptor.forClass(ManagedChannelBuilder.class);
+
+    ManagedChannelBuilder swappedBuilder = Mockito.mock(ManagedChannelBuilder.class);
+    ManagedChannel fakeChannel = Mockito.mock(ManagedChannel.class);
+    Mockito.when(swappedBuilder.build()).thenReturn(fakeChannel);
+
+    Mockito.when(channelConfigurator.apply(channelBuilderCaptor.capture()))
+        .thenReturn(swappedBuilder);
+
+    // Invoke the provider
+    InstantiatingGrpcChannelProvider.newBuilder()
+        .setEndpoint("localhost:8080")
+        .setHeaderProvider(Mockito.mock(HeaderProvider.class))
+        .setExecutorProvider(Mockito.mock(ExecutorProvider.class))
+        .setChannelConfigurator(channelConfigurator)
+        .setPoolSize(numChannels)
+        .build()
+        .getTransportChannel();
+
+    // Make sure that the provider passed in a configured channel
+    assertThat(channelBuilderCaptor.getValue()).isNotNull();
+    // And that it was replaced with the mock
+    Mockito.verify(swappedBuilder, Mockito.times(numChannels)).build();
+  }
 }