diff --git a/can/interfaces/virtual.py b/can/interfaces/virtual.py
index 5e24c6e1f..e84fa5853 100644
--- a/can/interfaces/virtual.py
+++ b/can/interfaces/virtual.py
@@ -85,18 +85,20 @@ def _recv_internal(self, timeout):
     def send(self, msg, timeout=None):
         self._check_if_open()
 
-        msg_copy = deepcopy(msg)
-        msg_copy.timestamp = time.time()
-        msg_copy.channel = self.channel_id
-
+        timestamp = time.time()
         # Add message to all listening on this channel
         all_sent = True
         for bus_queue in self.channel:
-            if bus_queue is not self.queue or self.receive_own_messages:
-                try:
-                    bus_queue.put(msg_copy, block=True, timeout=timeout)
-                except queue.Full:
-                    all_sent = False
+            if bus_queue is self.queue and not self.receive_own_messages:
+                continue
+            msg_copy = deepcopy(msg)
+            msg_copy.timestamp = timestamp
+            msg_copy.channel = self.channel_id
+            msg_copy.is_rx = bus_queue is not self.queue
+            try:
+                bus_queue.put(msg_copy, block=True, timeout=timeout)
+            except queue.Full:
+                all_sent = False
         if not all_sent:
             raise CanError("Could not send message to one or more recipients")
 
diff --git a/test/back2back_test.py b/test/back2back_test.py
index b707988ec..8c1ded6c5 100644
--- a/test/back2back_test.py
+++ b/test/back2back_test.py
@@ -125,6 +125,66 @@ def test_dlc_less_than_eight(self):
         msg = can.Message(is_extended_id=False, arbitration_id=0x300, data=[4, 5, 6])
         self._send_and_receive(msg)
 
+    def test_message_direction(self):
+        # Verify that own message received has is_rx set to False while message
+        # received on the other virtual interfaces have is_rx set to True
+        if self.INTERFACE_1 != "virtual":
+            raise unittest.SkipTest(
+                "Message direction not yet implemented for socketcan"
+            )
+        bus3 = can.Bus(
+            channel=self.CHANNEL_2,
+            bustype=self.INTERFACE_2,
+            bitrate=self.BITRATE,
+            fd=TEST_CAN_FD,
+            single_handle=True,
+            receive_own_messages=True,
+        )
+        try:
+            msg = can.Message(
+                is_extended_id=False, arbitration_id=0x300, data=[2, 1, 3]
+            )
+            bus3.send(msg)
+            recv_msg_bus1 = self.bus1.recv(self.TIMEOUT)
+            recv_msg_bus2 = self.bus2.recv(self.TIMEOUT)
+            self_recv_msg_bus3 = bus3.recv(self.TIMEOUT)
+
+            self.assertTrue(recv_msg_bus1.is_rx)
+            self.assertTrue(recv_msg_bus2.is_rx)
+            self.assertFalse(self_recv_msg_bus3.is_rx)
+        finally:
+            bus3.shutdown()
+
+    def test_unique_message_instances(self):
+        # Verify that we have a different instances of message for each bus
+        if self.INTERFACE_1 != "virtual":
+            raise unittest.SkipTest("Not relevant for socketcan")
+        bus3 = can.Bus(
+            channel=self.CHANNEL_2,
+            bustype=self.INTERFACE_2,
+            bitrate=self.BITRATE,
+            fd=TEST_CAN_FD,
+            single_handle=True,
+            receive_own_messages=True,
+        )
+        try:
+            msg = can.Message(
+                is_extended_id=False, arbitration_id=0x300, data=[2, 1, 3]
+            )
+            bus3.send(msg)
+            recv_msg_bus1 = self.bus1.recv(self.TIMEOUT)
+            recv_msg_bus2 = self.bus2.recv(self.TIMEOUT)
+            self_recv_msg_bus3 = bus3.recv(self.TIMEOUT)
+
+            self._check_received_message(recv_msg_bus1, recv_msg_bus2)
+            self._check_received_message(recv_msg_bus2, self_recv_msg_bus3)
+
+            recv_msg_bus1.data[0] = 4
+            self.assertNotEqual(recv_msg_bus1.data, recv_msg_bus2.data)
+            self.assertEqual(recv_msg_bus2.data, self_recv_msg_bus3.data)
+        finally:
+            bus3.shutdown()
+
     @unittest.skipUnless(TEST_CAN_FD, "Don't test CAN-FD")
     def test_fd_message(self):
         msg = can.Message(