diff --git a/README.md b/README.md
index 28db5b362..f9e8214ef 100644
--- a/README.md
+++ b/README.md
@@ -2,7 +2,7 @@
 
 This is the content repository for [jamulus.io](https://jamulus.io). Text appearing in the Jamulus software application itself is part of the [main code repository](https://github.com/jamulussoftware/jamulus). The web site is built with Jekyll and Fox-CSS.
 
-### Please also note that discussions should be in English so as to be open to all. 
+### Please also note that discussions should be in English so as to be open to all.
 
 ## Making changes to the English version
 
@@ -14,15 +14,15 @@ To view the website offline one your own machine, you will need to clone it loca
 
 ## Formatting and style
 
-We use [GitHub markdown](https://guides.github.com/features/mastering-markdown/) to format the basic text. Have a look at the markdown in existing pages for examples. 
+We use [GitHub markdown](https://guides.github.com/features/mastering-markdown/) to format the basic text. Have a look at the markdown in existing pages for examples.
 
-Note that we use British English spelling and grammar conventions. 
+Note that we use British English spelling and grammar conventions.
 
 ## Adding pictures
 
 Use the `{{site.url}}` variable to call an existing image in the corresponding directory for that language. This ensures the correct URL is used:
 
-`<img src="{{site.url}}/assets/img/en-screenshots/mixer-channles.png" …` 
+`<img src="{{site.url}}/assets/img/en-screenshots/mixer-channles.png" …`
 
 If you want to add a new image, use .png format if possible, and if it’s not a screenshot, ask about where you should store it. Localised images must go in a directory for that language (see the example for English, above).
 
@@ -31,6 +31,10 @@ If you want to add a new image, use .png format if possible, and if it’s not a
 
 ### For details on the website translation process, please consult the README file contained in the `translator-files/` folder
 
+### Style and tone
+
+Language on the website should be consistent. Please have a look at our [style and tone guide](https://jamulus.io/contribute/Style-and-Tone).
+
 #### Please note: if your language has no translated documents, please start with the following sections of the website:
 
 - Home page
@@ -50,7 +54,7 @@ We collect changes to the English version of the site on a "next-release" branch
 
 ### Points to note
 
-- Each page on the site has a .md or .html language suffixed version.  Some of the website content is in \_includes/wiki/[langCode]. These files must be translated in order not to break the site. 
+- Each page on the site has a .md or .html language suffixed version.  Some of the website content is in \_includes/wiki/[langCode]. These files must be translated in order not to break the site.
 
 - The homepage (https://jamulus.io/) is located in the repo root and named 1-[langCode]-index.html