diff --git a/.github/workflows/publish.yml b/.github/workflows/publish.yml
new file mode 100644
index 0000000..e8b9a99
--- /dev/null
+++ b/.github/workflows/publish.yml
@@ -0,0 +1,17 @@
+name: RubyGems release
+
+on:
+  push:
+    branches: [ master ]
+
+jobs:
+  build:
+    runs-on: ubuntu-latest
+
+    steps:
+      - uses: actions/checkout@v1
+
+      - name: Publish gem
+        uses: dawidd6/action-publish-gem@v1
+        with:
+          api_key: ${{secrets.RUBYGEMS_API_KEY}}
diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
new file mode 100644
index 0000000..712b889
--- /dev/null
+++ b/.github/workflows/release.yml
@@ -0,0 +1,61 @@
+name: Release
+
+on:
+  pull_request:
+    types: [ labeled ]
+    branches:
+      - master
+
+jobs:
+  prepare-release:
+    name: Prepare release
+    runs-on: ubuntu-latest
+
+    steps:
+      - name: Set major release
+        if: ${{ github.event.label.name == 'release-major' }}
+        run: echo "RELEASE=major" >> $GITHUB_ENV
+      - name: Set minor release
+        if: ${{ github.event.label.name == 'release-minor' }}
+        run: echo "RELEASE=minor" >> $GITHUB_ENV
+      - name: Set patch release
+        if: ${{ github.event.label.name == 'release-patch' }}
+        run: echo "RELEASE=patch" >> $GITHUB_ENV
+      - name: Check release env
+        run: |
+          if [[ -z "${{ env.RELEASE }}" ]];
+          then
+            echo "You need to set a release label on PRs to the main branch"
+            exit 1
+          else
+            exit 0
+          fi
+      - name: Install semver-tool
+        run: |
+          export DIR=$(mktemp -d)
+          cd $DIR
+          curl https://github.com/fsaintjacques/semver-tool/archive/3.2.0.tar.gz -L -o semver.tar.gz
+          tar -xvf semver.tar.gz
+          sudo cp semver-tool-3.2.0/src/semver /usr/local/bin
+      - name: Bump version
+        run: |
+          export CURRENT=$(gem info messagebird-rest --remote --exact | grep -o "messagebird-rest ([0-9]*\.[0-9]*\.[0-9]*)" | awk -F '[()]' '{print $2}')
+          export NEW_VERSION=$(semver bump ${{ env.RELEASE }} $CURRENT)
+          echo "VERSION=$NEW_VERSION" >> $GITHUB_ENV
+      - name: Checkout code
+        uses: actions/checkout@v2
+      - name: Setup git
+        run: |
+          git config user.email "developers@messagebird.com"
+          git config user.name "MessageBird CI"
+          git fetch
+          git checkout ${{ github.event.pull_request.head.ref }}
+      - name: Prepare version.rb
+        run: |
+          sed -i "s|STRING = '[^']*'|STRING = '${{ env.VERSION }}'|" lib/messagebird/version.rb
+      - name: Commit changes
+        run: |
+          git add lib/messagebird/version.rb
+          git commit -m "Bump to version ${{ env.VERSION }}"
+      - name: Push
+        run: git push
diff --git a/.github/workflows/ruby_ci.yml b/.github/workflows/test.yml
similarity index 88%
rename from .github/workflows/ruby_ci.yml
rename to .github/workflows/test.yml
index 0f59808..5ca8d1c 100644
--- a/.github/workflows/ruby_ci.yml
+++ b/.github/workflows/test.yml
@@ -1,6 +1,9 @@
-name: Ruby CI
+name: Tests
 
-on: [ push, pull_request ]
+on:
+  pull_request:
+  push:
+    branches: [master, main]
 
 jobs:
   ci:
diff --git a/lib/messagebird/version.rb b/lib/messagebird/version.rb
index 35dc232..9c5850a 100644
--- a/lib/messagebird/version.rb
+++ b/lib/messagebird/version.rb
@@ -2,6 +2,6 @@
 
 module MessageBird
   module Version
-    STRING = '3.0.0'
+    STRING = '3.1.0'
   end
 end