diff --git a/src/main/java/com/metamx/http/client/pool/ChannelResourceFactory.java b/src/main/java/com/metamx/http/client/pool/ChannelResourceFactory.java
index 0a50bf45..e9373747 100644
--- a/src/main/java/com/metamx/http/client/pool/ChannelResourceFactory.java
+++ b/src/main/java/com/metamx/http/client/pool/ChannelResourceFactory.java
@@ -69,7 +69,7 @@ public ChannelResourceFactory(
   @Override
   public ChannelFuture generate(final String hostname)
   {
-    log.info("Generating: %s", hostname);
+    log.debug("Generating: %s", hostname);
     URL url = null;
     try {
       url = new URL(hostname);