diff --git a/dev/PushNotifications/PushNotificationChannel.cpp b/dev/PushNotifications/PushNotificationChannel.cpp
index 2c1c166271..2b36467e98 100644
--- a/dev/PushNotifications/PushNotificationChannel.cpp
+++ b/dev/PushNotifications/PushNotificationChannel.cpp
@@ -12,7 +12,7 @@
 #include "externs.h"
 #include "PushNotificationTelemetry.h"
 #include <TerminalVelocityFeatures-PushNotifications.h>
-
+#include "PushNotificationUtility.h"
 
 namespace winrt::Windows
 {
@@ -89,15 +89,34 @@ namespace winrt::Microsoft::Windows::PushNotifications::implementation
     {
         if (IsPackagedAppScenario())
         {
-            return m_channel.PushNotificationReceived([weak_self = get_weak(), handler](auto&&, auto&& args)
+            if (m_channel)
+            {
+                return m_channel.PushNotificationReceived([weak_self = get_weak(), handler](auto&&, auto&& args)
+                {
+                    if (auto strong = weak_self.get())
+                    {
+                        auto pushArgs = winrt::make<winrt::Microsoft::Windows::PushNotifications::implementation::PushNotificationReceivedEventArgs>(args);
+                        pushArgs.Handled(true);
+                        handler(*strong, pushArgs);
+                    };
+                });
+            }
+            else
             {
-                if (auto strong = weak_self.get())
+                // The channelUri is directly obtained when we request Channel from UDK using RemoteId
+                auto lock = m_lock.lock_exclusive();
+
+                if (!m_foregroundHandlerCount)
                 {
-                    auto pushArgs = winrt::make<winrt::Microsoft::Windows::PushNotifications::implementation::PushNotificationReceivedEventArgs>(args);
-                    pushArgs.Handled(true);
-                    handler(*strong, pushArgs);
-                };
-            });
+                    auto appUserModelId = GetAppUserModelId();
+
+                    THROW_IF_FAILED(PushNotifications_RegisterNotificationSinkForFullTrustApplication(appUserModelId.get(), this));
+                }
+
+                ++m_foregroundHandlerCount;
+
+                return m_foregroundHandlers.add(handler);
+            }
         }
         else
         {
@@ -120,7 +139,24 @@ namespace winrt::Microsoft::Windows::PushNotifications::implementation
     {
         if (IsPackagedAppScenario())
         {
-            m_channel.PushNotificationReceived(token);
+            if (m_channel)
+            {
+                m_channel.PushNotificationReceived(token);
+            }
+            else
+            {
+                auto lock = m_lock.lock_exclusive();
+
+                if (m_foregroundHandlerCount == 1)
+                {
+                    auto appUserModelId = GetAppUserModelId();
+
+                    THROW_IF_FAILED(PushNotifications_UnregisterNotificationSinkForFullTrustApplication(appUserModelId.get()));
+                }
+
+                m_foregroundHandlers.remove(token);
+                --m_foregroundHandlerCount;
+            }
         }
         else
         {
@@ -148,6 +184,20 @@ namespace winrt::Microsoft::Windows::PushNotifications::implementation
     }
     CATCH_RETURN()
 
+    HRESULT __stdcall PushNotificationChannel::OnRawNotificationReceived(unsigned int payloadLength, _In_ byte* payload, _In_ HSTRING /*correlationVector */) noexcept try
+    {
+        BOOL foregroundHandled = true;
+        THROW_IF_FAILED(InvokeAll(payloadLength, payload, &foregroundHandled));
+
+        if (!foregroundHandled)
+        {
+            ProtocolLaunchHelper(payloadLength, payload);
+        }
+
+        return S_OK;
+    }
+    CATCH_RETURN();
+
     bool PushNotificationChannel::IsBackgroundTaskBuilderAvailable()
     {
         return winrt::Windows::ApiInformation::IsMethodPresent(L"Windows.ApplicationModel.Background.BackgroundTaskBuilder", L"SetTaskEntryPointClsid");
diff --git a/dev/PushNotifications/PushNotificationChannel.h b/dev/PushNotifications/PushNotificationChannel.h
index cb02cb6e68..1a1595acd1 100644
--- a/dev/PushNotifications/PushNotificationChannel.h
+++ b/dev/PushNotifications/PushNotificationChannel.h
@@ -5,6 +5,7 @@
 #include "Microsoft.Windows.PushNotifications.PushNotificationChannel.g.h"
 #include <NotificationsLongRunningProcess_h.h>
 #include "winrt/Windows.Networking.PushNotifications.h"
+#include <frameworkudk/pushnotificationsRT.h>
 #include "externs.h"
 
 namespace winrt::Microsoft::Windows::PushNotifications::implementation
@@ -13,7 +14,7 @@ namespace winrt::Microsoft::Windows::PushNotifications::implementation
         winrt::Microsoft::Windows::PushNotifications::PushNotificationChannel,
         winrt::Microsoft::Windows::PushNotifications::PushNotificationReceivedEventArgs> PushNotificationEventHandler;
 
-    struct PushNotificationChannel : PushNotificationChannelT<PushNotificationChannel, IWpnForegroundSink>
+    struct PushNotificationChannel : PushNotificationChannelT<PushNotificationChannel, IWpnForegroundSink, ABI::Microsoft::Internal::PushNotifications::INotificationListener>
     {
         PushNotificationChannel(winrt::Windows::Networking::PushNotifications::PushNotificationChannel const& channel);
 
@@ -29,6 +30,9 @@ namespace winrt::Microsoft::Windows::PushNotifications::implementation
         // IWpnForegroundSink
         HRESULT __stdcall InvokeAll(_In_ ULONG length, _In_ byte* payload, _Out_ BOOL* foregroundHandled) noexcept;
 
+        // INotificationHandler
+        HRESULT __stdcall OnRawNotificationReceived(unsigned int payloadLength, _In_ byte* payload, _In_ HSTRING /*correlationVector */) noexcept;
+
     private:
         bool IsPackagedAppScenario();
         bool IsBackgroundTaskBuilderAvailable();
diff --git a/dev/PushNotifications/PushNotificationUtility.cpp b/dev/PushNotifications/PushNotificationUtility.cpp
new file mode 100644
index 0000000000..081800b8fe
--- /dev/null
+++ b/dev/PushNotifications/PushNotificationUtility.cpp
@@ -0,0 +1,69 @@
+// Copyright (c) Microsoft Corporation. All rights reserved.
+// Licensed under the MIT License. See LICENSE in the project root for license information.
+#include "pch.h"
+#include "externs.h"
+#include "PushNotificationUtility.h"
+
+wil::unique_cotaskmem_string GetAppUserModelId()
+{
+    wchar_t appId[APPLICATION_USER_MODEL_ID_MAX_LENGTH] = {};
+    UINT32 appIdSize{ ARRAYSIZE(appId) };
+
+    THROW_IF_FAILED(::GetCurrentApplicationUserModelId(&appIdSize, appId));
+
+    return wil::make_unique_string<wil::unique_cotaskmem_string>(appId);
+}
+
+std::wstring Utf8BytesToWideString(unsigned int payloadLength, _In_reads_(payloadLength) byte* payload)
+{
+    int size = MultiByteToWideChar(
+        CP_UTF8,
+        0,
+        reinterpret_cast<PCSTR>(payload),
+        payloadLength,
+        nullptr,
+        0);
+    THROW_LAST_ERROR_IF(size == 0);
+
+    std::wstring payloadAsWideString(size, 0);
+    size = MultiByteToWideChar(
+        CP_UTF8,
+        0,
+        reinterpret_cast<PCSTR>(payload),
+        payloadLength,
+        &payloadAsWideString[0],
+        size);
+    THROW_LAST_ERROR_IF(size == 0);
+
+    return payloadAsWideString;
+}
+
+void ProtocolLaunchHelper(unsigned int payloadLength, _In_reads_(payloadLength) byte* payload)
+{
+    // Command line format: ----WindowsAppRuntimePushServer:-Payload:"<payloadAsEscapedUriFormat>"
+    std::wstring commandLine = L"----WindowsAppRuntimePushServer:-Payload:\"";
+
+    // Escape special characters to follow command line standards for any app activation type in AppLifecycle
+    // (See AppInstance.cpp and Serialize() from other activation types)
+    std::wstring payloadAsWideString = Utf8BytesToWideString(payloadLength, payload);
+    auto payloadAsEscapedUriFormat = winrt::Windows::Foundation::Uri::EscapeComponent(payloadAsWideString.c_str());
+
+    commandLine.append(payloadAsEscapedUriFormat);
+    commandLine.append(L"\"");
+
+    wil::unique_cotaskmem_string processName;
+    THROW_IF_FAILED(GetCurrentProcessPath(processName));
+
+    SHELLEXECUTEINFO shellExecuteInfo{};
+    shellExecuteInfo.cbSize = sizeof(SHELLEXECUTEINFO);
+    shellExecuteInfo.fMask = SEE_MASK_NOCLOSEPROCESS | SEE_MASK_DOENVSUBST;
+    shellExecuteInfo.lpFile = processName.get();
+    shellExecuteInfo.lpParameters = commandLine.c_str();
+
+    shellExecuteInfo.nShow = SW_NORMAL;
+
+    if (!ShellExecuteEx(&shellExecuteInfo))
+    {
+        THROW_IF_WIN32_ERROR(GetLastError());
+    }
+}
diff --git a/dev/PushNotifications/PushNotificationUtility.h b/dev/PushNotifications/PushNotificationUtility.h
new file mode 100644
index 0000000000..69475daa1d
--- /dev/null
+++ b/dev/PushNotifications/PushNotificationUtility.h
@@ -0,0 +1,9 @@
+// Copyright (c) Microsoft Corporation. All rights reserved.
+// Licensed under the MIT License. See LICENSE in the project root for license information.
+
+#pragma once
+#include "pch.h"
+
+const std::wstring ConvertByteArrayToWideString(unsigned int payloadLength, _In_reads_(payloadLength) byte* payload);
+void ProtocolLaunchHelper(unsigned int payloadLength, _In_reads_(payloadLength) byte* payload);
+wil::unique_cotaskmem_string GetAppUserModelId();
diff --git a/dev/PushNotifications/PushNotifications.vcxitems b/dev/PushNotifications/PushNotifications.vcxitems
index 118587af45..acf9dce25e 100644
--- a/dev/PushNotifications/PushNotifications.vcxitems
+++ b/dev/PushNotifications/PushNotifications.vcxitems
@@ -23,6 +23,7 @@
     <ClCompile Include="$(MSBuildThisFileDirectory)PushNotificationCreateChannelResult.cpp" />
     <ClCompile Include="$(MSBuildThisFileDirectory)PushNotificationManager.cpp" />
     <ClCompile Include="$(MSBuildThisFileDirectory)PushNotificationReceivedEventArgs.cpp" />
+    <ClCompile Include="$(MSBuildThisFileDirectory)PushNotificationUtility.cpp" />
   </ItemGroup>
   <ItemGroup>
     <ClInclude Include="$(MSBuildThisFileDirectory)externs.h" />
@@ -36,6 +37,10 @@
     <ClInclude Include="$(MSBuildThisFileDirectory)PushNotificationRegistrationToken.h" />
     <ClInclude Include="$(MSBuildThisFileDirectory)PushNotificationDummyDeferral.h" />
     <ClInclude Include="$(MSBuildThisFileDirectory)PushNotificationTelemetry.h" />
+    <ClInclude Include="$(MSBuildThisFileDirectory)PushNotificationUtility.h" />
     <ClInclude Include="$(MSBuildThisFileDirectory)utils.h" />
   </ItemGroup>
+  <ItemGroup>
+    <PublicHeaders Include="$(MSBuildThisFileDirectory)PushNotificationUtility.h" />
+  </ItemGroup>
 </Project>
\ No newline at end of file
diff --git a/dev/PushNotifications/PushNotificationsLongRunningTask/PushNotificationsLongRunningTask.vcxproj b/dev/PushNotifications/PushNotificationsLongRunningTask/PushNotificationsLongRunningTask.vcxproj
index 7f1a18296a..af3d8fe24b 100644
--- a/dev/PushNotifications/PushNotificationsLongRunningTask/PushNotificationsLongRunningTask.vcxproj
+++ b/dev/PushNotifications/PushNotificationsLongRunningTask/PushNotificationsLongRunningTask.vcxproj
@@ -123,7 +123,7 @@
       <PreprocessorDefinitions>WIN32;_DEBUG;_WINDOWS;%(PreprocessorDefinitions)</PreprocessorDefinitions>
       <ConformanceMode>true</ConformanceMode>
       <LanguageStandard>stdcpp17</LanguageStandard>
-      <AdditionalIncludeDirectories>%(AdditionalIncludeDirectories);$(MSBuildThisFileDirectory);$(OutDir)..\PushNotificationsLongRunningTask.ProxyStub;$(OutDir)..\WindowsAppSDK_BootstrapDLL</AdditionalIncludeDirectories>
+      <AdditionalIncludeDirectories>%(AdditionalIncludeDirectories);$(MSBuildThisFileDirectory);$(OutDir)..\PushNotificationsLongRunningTask.ProxyStub;$(OutDir)\..\WindowsAppRuntime_DLL;$(OutDir)..\WindowsAppSDK_BootstrapDLL</AdditionalIncludeDirectories>
     </ClCompile>
     <Link>
       <SubSystem>Windows</SubSystem>
@@ -141,7 +141,7 @@
       <ConformanceMode>true</ConformanceMode>
       <LanguageStandard>stdcpp17</LanguageStandard>
       <ControlFlowGuard>Guard</ControlFlowGuard>
-      <AdditionalIncludeDirectories>%(AdditionalIncludeDirectories);$(MSBuildThisFileDirectory);$(OutDir)..\PushNotificationsLongRunningTask.ProxyStub;$(OutDir)..\WindowsAppSDK_BootstrapDLL</AdditionalIncludeDirectories>
+      <AdditionalIncludeDirectories>%(AdditionalIncludeDirectories);$(MSBuildThisFileDirectory);$(OutDir)..\PushNotificationsLongRunningTask.ProxyStub;$(OutDir)\..\WindowsAppRuntime_DLL;$(OutDir)..\WindowsAppSDK_BootstrapDLL</AdditionalIncludeDirectories>
     </ClCompile>
     <Link>
       <SubSystem>Windows</SubSystem>
@@ -158,7 +158,7 @@
       <PreprocessorDefinitions>_DEBUG;_WINDOWS;%(PreprocessorDefinitions)</PreprocessorDefinitions>
       <ConformanceMode>true</ConformanceMode>
       <LanguageStandard>stdcpp17</LanguageStandard>
-      <AdditionalIncludeDirectories>%(AdditionalIncludeDirectories);$(MSBuildThisFileDirectory);$(OutDir)..\PushNotificationsLongRunningTask.ProxyStub;$(OutDir)..\WindowsAppSDK_BootstrapDLL</AdditionalIncludeDirectories>
+      <AdditionalIncludeDirectories>%(AdditionalIncludeDirectories);$(MSBuildThisFileDirectory);$(OutDir)..\PushNotificationsLongRunningTask.ProxyStub;$(OutDir)\..\WindowsAppRuntime_DLL;$(OutDir)..\WindowsAppSDK_BootstrapDLL</AdditionalIncludeDirectories>
     </ClCompile>
     <Link>
       <SubSystem>Windows</SubSystem>
@@ -176,7 +176,7 @@
       <ConformanceMode>true</ConformanceMode>
       <LanguageStandard>stdcpp17</LanguageStandard>
       <ControlFlowGuard>Guard</ControlFlowGuard>
-      <AdditionalIncludeDirectories>%(AdditionalIncludeDirectories);$(MSBuildThisFileDirectory);$(OutDir)..\PushNotificationsLongRunningTask.ProxyStub;$(OutDir)..\WindowsAppSDK_BootstrapDLL</AdditionalIncludeDirectories>
+      <AdditionalIncludeDirectories>%(AdditionalIncludeDirectories);$(MSBuildThisFileDirectory);$(OutDir)..\PushNotificationsLongRunningTask.ProxyStub;$(OutDir)\..\WindowsAppRuntime_DLL;$(OutDir)..\WindowsAppSDK_BootstrapDLL</AdditionalIncludeDirectories>
     </ClCompile>
     <Link>
       <SubSystem>Windows</SubSystem>
@@ -193,7 +193,7 @@
       <PreprocessorDefinitions>_DEBUG;_WINDOWS;%(PreprocessorDefinitions)</PreprocessorDefinitions>
       <ConformanceMode>true</ConformanceMode>
       <LanguageStandard>stdcpp20</LanguageStandard>
-      <AdditionalIncludeDirectories>%(AdditionalIncludeDirectories);$(MSBuildThisFileDirectory);$(OutDir)..\PushNotificationsLongRunningTask.ProxyStub;$(OutDir)..\WindowsAppSDK_BootstrapDLL</AdditionalIncludeDirectories>
+      <AdditionalIncludeDirectories>%(AdditionalIncludeDirectories);$(MSBuildThisFileDirectory);$(OutDir)..\PushNotificationsLongRunningTask.ProxyStub;$(OutDir)\..\WindowsAppRuntime_DLL;$(OutDir)..\WindowsAppSDK_BootstrapDLL</AdditionalIncludeDirectories>
     </ClCompile>
     <Link>
       <SubSystem>Windows</SubSystem>
@@ -211,7 +211,7 @@
       <ConformanceMode>true</ConformanceMode>
       <ControlFlowGuard>Guard</ControlFlowGuard>
       <LanguageStandard>stdcpp20</LanguageStandard>
-      <AdditionalIncludeDirectories>%(AdditionalIncludeDirectories);$(MSBuildThisFileDirectory);$(OutDir)..\PushNotificationsLongRunningTask.ProxyStub;$(OutDir)..\WindowsAppSDK_BootstrapDLL</AdditionalIncludeDirectories>
+      <AdditionalIncludeDirectories>%(AdditionalIncludeDirectories);$(MSBuildThisFileDirectory);$(OutDir)..\PushNotificationsLongRunningTask.ProxyStub;$(OutDir)\..\WindowsAppRuntime_DLL;$(OutDir)..\WindowsAppSDK_BootstrapDLL</AdditionalIncludeDirectories>
     </ClCompile>
     <Link>
       <SubSystem>Windows</SubSystem>
diff --git a/dev/PushNotifications/externs.h b/dev/PushNotifications/externs.h
index 090418cb8b..2217362df3 100644
--- a/dev/PushNotifications/externs.h
+++ b/dev/PushNotifications/externs.h
@@ -20,4 +20,3 @@ inline HRESULT GetCurrentProcessPath(wil::unique_cotaskmem_string& processName)
 {
     return wil::GetModuleFileNameExW(GetCurrentProcess(), nullptr, processName);
 };
-
diff --git a/test/TestApps/PushNotificationsDemoApp/main.cpp b/test/TestApps/PushNotificationsDemoApp/main.cpp
index ccdf58a866..2ad3518336 100644
--- a/test/TestApps/PushNotificationsDemoApp/main.cpp
+++ b/test/TestApps/PushNotificationsDemoApp/main.cpp
@@ -18,7 +18,7 @@ winrt::Windows::Foundation::IAsyncOperation<PushNotificationChannel> RequestChan
     // To obtain an AAD RemoteIdentifier for your app,
     // follow the instructions on https://docs.microsoft.com/azure/active-directory/develop/quickstart-register-app
     auto channelOperation = PushNotificationManager::CreateChannelAsync(
-        winrt::guid("ccd2ae3f-764f-4ae3-be45-9804761b28b2"));
+        winrt::guid("0160ee84-0c53-4851-9ff2-d7f5a87ed914"));
 
     // Setup the inprogress event handler
     channelOperation.Progress(