diff --git a/change/react-native-windows-2020-04-14-11-43-18-releasebundle.json b/change/react-native-windows-2020-04-14-11-43-18-releasebundle.json
new file mode 100644
index 00000000000..cddc40b0588
--- /dev/null
+++ b/change/react-native-windows-2020-04-14-11-43-18-releasebundle.json
@@ -0,0 +1,8 @@
+{
+  "type": "prerelease",
+  "comment": "Make default template build non-dev bundle when not using debug configuration",
+  "packageName": "react-native-windows",
+  "email": "acoates@microsoft.com",
+  "dependentChangeType": "patch",
+  "date": "2020-04-14T18:43:18.289Z"
+}
\ No newline at end of file
diff --git a/packages/E2ETest/windows/ReactUWPTestApp/ReactUWPTestApp.csproj b/packages/E2ETest/windows/ReactUWPTestApp/ReactUWPTestApp.csproj
index 07275254969..863452d52a0 100644
--- a/packages/E2ETest/windows/ReactUWPTestApp/ReactUWPTestApp.csproj
+++ b/packages/E2ETest/windows/ReactUWPTestApp/ReactUWPTestApp.csproj
@@ -174,11 +174,9 @@
     <VisualStudioVersion>16.0</VisualStudioVersion>
   </PropertyGroup>
   <Import Project="$(MSBuildExtensionsPath)\Microsoft\WindowsXaml\v$(VisualStudioVersion)\Microsoft.Windows.UI.Xaml.CSharp.targets" />
+  <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.props" />
   <PropertyGroup>
-    <BundleCommand>
-      echo WorkingDir %CD%
-      npx --no-install yarn run bundle
-    </BundleCommand>
+    <BundleEntryFile>dist/app/index.js</BundleEntryFile>
   </PropertyGroup>
   <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.targets" />
   <!-- To modify your build process, add your task inside one of the targets below and uncomment it.
diff --git a/packages/E2ETest/windows/TreeDumpLibrary/TreeDumpLibrary.csproj b/packages/E2ETest/windows/TreeDumpLibrary/TreeDumpLibrary.csproj
index 7407afba744..6e960869419 100644
--- a/packages/E2ETest/windows/TreeDumpLibrary/TreeDumpLibrary.csproj
+++ b/packages/E2ETest/windows/TreeDumpLibrary/TreeDumpLibrary.csproj
@@ -116,7 +116,7 @@
   </ItemGroup>
   <ItemGroup>
     <PackageReference Include="Microsoft.NETCore.UniversalWindowsPlatform">
-      <Version>6.2.8</Version>
+      <Version>6.2.10</Version>
     </PackageReference>
   </ItemGroup>
   <ItemGroup>
diff --git a/packages/microsoft-reactnative-sampleapps/windows/SampleAppCPP/SampleAppCpp.vcxproj b/packages/microsoft-reactnative-sampleapps/windows/SampleAppCPP/SampleAppCpp.vcxproj
index c18ff844d50..e11f22797a5 100644
--- a/packages/microsoft-reactnative-sampleapps/windows/SampleAppCPP/SampleAppCpp.vcxproj
+++ b/packages/microsoft-reactnative-sampleapps/windows/SampleAppCPP/SampleAppCpp.vcxproj
@@ -198,11 +198,7 @@
     <Import Project="..\packages\Microsoft.UI.Xaml.2.3.191129002\build\native\Microsoft.UI.Xaml.targets" Condition="Exists('..\packages\Microsoft.UI.Xaml.2.3.191129002\build\native\Microsoft.UI.Xaml.targets')" />
     <Import Project="..\packages\Microsoft.Windows.CppWinRT.2.0.200316.3\build\native\Microsoft.Windows.CppWinRT.targets" Condition="Exists('..\packages\Microsoft.Windows.CppWinRT.2.0.200316.3\build\native\Microsoft.Windows.CppWinRT.targets')" />
   </ImportGroup>
-  <PropertyGroup>
-    <BundleCommand>
-      npx --no-install yarn run bundle-cpp
-    </BundleCommand>
-  </PropertyGroup>
+  <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.props" />
   <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.Cpp.targets" />
   <Target Name="EnsureNuGetPackageBuildImports" BeforeTargets="PrepareForBuild">
     <PropertyGroup>
diff --git a/packages/microsoft-reactnative-sampleapps/windows/SampleAppCS/SampleAppCS.csproj b/packages/microsoft-reactnative-sampleapps/windows/SampleAppCS/SampleAppCS.csproj
index 2e97b136b5b..39da02a581d 100644
--- a/packages/microsoft-reactnative-sampleapps/windows/SampleAppCS/SampleAppCS.csproj
+++ b/packages/microsoft-reactnative-sampleapps/windows/SampleAppCS/SampleAppCS.csproj
@@ -174,13 +174,9 @@
   <PropertyGroup Condition=" '$(VisualStudioVersion)' == '' or '$(VisualStudioVersion)' &lt; '16.0' ">
     <VisualStudioVersion>16.0</VisualStudioVersion>
   </PropertyGroup>
-  <PropertyGroup>
-    <BundleCommand>
-      npx --no-install yarn run bundle-cs
-    </BundleCommand>
-  </PropertyGroup>
-  <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.targets" />
   <Import Project="$(MSBuildExtensionsPath)\Microsoft\WindowsXaml\v$(VisualStudioVersion)\Microsoft.Windows.UI.Xaml.CSharp.targets" />
+  <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.props" />
+  <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.targets" />
   <!-- To modify your build process, add your task inside one of the targets below and uncomment it.
        Other similar extension points exist, see Microsoft.Common.targets.
   <Target Name="BeforeBuild">
diff --git a/packages/playground/windows/.gitignore b/packages/playground/windows/.gitignore
index 4ea0c7b5a35..cdb229b3b3a 100644
--- a/packages/playground/windows/.gitignore
+++ b/packages/playground/windows/.gitignore
@@ -90,3 +90,4 @@ packages/
 #Files generated by the VS build
 **/Generated Files/**
 
+playground/Bundle
diff --git a/packages/playground/windows/playground/Bundle/.gitignore b/packages/playground/windows/playground/Bundle/.gitignore
deleted file mode 100644
index d6b7ef32c84..00000000000
--- a/packages/playground/windows/playground/Bundle/.gitignore
+++ /dev/null
@@ -1,2 +0,0 @@
-*
-!.gitignore
diff --git a/packages/playground/windows/playground/Playground.vcxproj b/packages/playground/windows/playground/Playground.vcxproj
index b88008699a6..b4f37c4a9e6 100644
--- a/packages/playground/windows/playground/Playground.vcxproj
+++ b/packages/playground/windows/playground/Playground.vcxproj
@@ -171,13 +171,11 @@
   </ItemGroup>
 
   <Import Project="$(VCTargetsPath)\Microsoft.Cpp.targets" />
+  <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.props" />
   <PropertyGroup>
-    <BundleCommand>
-      npx --no-install react-native bundle --platform windows --entry-file Samples/rntester.tsx --bundle-output $(MSBuildThisFileDirectory)/Bundle/index.windows.bundle --assets-dest $(MSBuildThisFileDirectory)/Bundle
-    </BundleCommand>
-    <AppxPackageSigningEnabled>True</AppxPackageSigningEnabled>
+    <BundleEntryFile>Samples/rntester.tsx</BundleEntryFile>
   </PropertyGroup>
-  <Import Project="..\..\..\..\vnext\PropertySheets\Bundle.Cpp.targets" />
+  <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.Cpp.targets" />
   <ImportGroup Label="ExtensionTargets">
     <Import Project="..\packages\Microsoft.Windows.CppWinRT.2.0.200316.3\build\native\Microsoft.Windows.CppWinRT.targets" Condition="Exists('..\packages\Microsoft.Windows.CppWinRT.2.0.200316.3\build\native\Microsoft.Windows.CppWinRT.targets')" />
     <Import Project="..\packages\Microsoft.UI.Xaml.2.3.191129002\build\native\Microsoft.UI.Xaml.targets" Condition="Exists('..\packages\Microsoft.UI.Xaml.2.3.191129002\build\native\Microsoft.UI.Xaml.targets')" />
diff --git a/vnext/PropertySheets/Bundle.Common.targets b/vnext/PropertySheets/Bundle.Common.targets
index 971bf63aecf..c3f08007f8b 100644
--- a/vnext/PropertySheets/Bundle.Common.targets
+++ b/vnext/PropertySheets/Bundle.Common.targets
@@ -4,12 +4,12 @@
  Licensed under the MIT License.. 
 -->
 <Project xmlns="http://schemas.microsoft.com/developer/msbuild/2003">
-  <Import Project="$(MSBuildThisFileDirectory)\Bundle.props"/>
-
   <Target Name="MakeBundle" BeforeTargets="PrepareForBuild" 
       Condition="'$(UseBundle)' == 'true'">
-        <MakeDir Directories="$(BundleContentRoot)" Condition=" !Exists('$(BundleContentRoot') and '$(BundleContentRoot)' != '' " />
-        <Warning Text="BundleCommand is not defined, and you should execute 'react-native bundle' by yourself" Condition="'$(BundleCommand)' == ''" />
-        <Exec Condition="'$(BundleCommand)' != ''" Command="$(BundleCommand)" ConsoleToMSBuild="true" WorkingDirectory="$([System.IO.Path]::GetDirectoryName($(ProjectDir)))" />
+        <MakeDir Directories="$(BundleContentRoot)" Condition=" !Exists('$(BundleContentRoot)') and '$(BundleContentRoot)' != '' " />
+        <MakeDir Directories="$([MSBuild]::MakeRelative($(ProjectDir), $(BundleSourceMapDir)))" Condition=" !Exists('$([MSBuild]::MakeRelative($(ProjectDir), $(BundleSourceMapDir)))') and '$(BundleSourceMapDir)' != '' " />
+        <Message Importance="High" Text="Running [$(BundleCliCommand) --platform windows --entry-file $(BundleEntryFile) --bundle-output $([MSBuild]::NormalizePath('$(BundleOutputPath)\$(BundleAssetName)')) --assets-dest $(BundleContentRoot) --dev $(UseDevBundle) --reset-cache --sourcemap-output $([MSBuild]::MakeRelative($(BundleCommandWorkingDir), $([MSBuild]::NormalizePath('$(BundleSourceMapDir)\$(BundleAssetName).map')))) $(BundlerExtraArgs)] to build bundle file." />
+        <!-- Hermes will need more code here to build source maps (Call to node_modules/react-native/scripts/compose-source-maps.js) -->
+        <Exec Command="$(BundleCliCommand) --platform windows --entry-file $(BundleEntryFile) --bundle-output $([MSBuild]::NormalizePath('$(BundleOutputPath)\$(BundleAssetName)')) --assets-dest $(BundleContentRoot) --dev $(UseDevBundle) --reset-cache --sourcemap-output $([MSBuild]::MakeRelative($(BundleCommandWorkingDir), $([MSBuild]::NormalizePath('$(BundleSourceMapDir)\$(BundleAssetName).map')))) $(BundlerExtraArgs)" ConsoleToMSBuild="true" WorkingDirectory="$(BundleCommandWorkingDir)" />
   </Target>
 </Project>
\ No newline at end of file
diff --git a/vnext/PropertySheets/Bundle.Cpp.targets b/vnext/PropertySheets/Bundle.Cpp.targets
index 1ad7e09acf6..ef11a97b368 100644
--- a/vnext/PropertySheets/Bundle.Cpp.targets
+++ b/vnext/PropertySheets/Bundle.Cpp.targets
@@ -10,7 +10,7 @@
     <ItemGroup Condition="'$(UseBundle)' == 'true' and '$(BundleContent)' != '' and '$(BundleContentRoot)' != '' ">
       <BundleContentToBePackaged Include="$(BundleContent)" />
       <None Include="@(BundleContentToBePackaged)">
-        <Link>$(BundleContentRoot)\%(RecursiveDir)%(Filename)%(Extension)</Link>
+        <Link>$([MSBuild]::MakeRelative($(ProjectDir),'$(BundleContentRoot)\%(RecursiveDir)%(Filename)%(Extension)'))</Link>
         <DeploymentContent>true</DeploymentContent>
       </None>
    </ItemGroup>
diff --git a/vnext/PropertySheets/Bundle.props b/vnext/PropertySheets/Bundle.props
index 64f7c7eb244..883379ace3d 100644
--- a/vnext/PropertySheets/Bundle.props
+++ b/vnext/PropertySheets/Bundle.props
@@ -6,10 +6,49 @@
 <Project xmlns="http://schemas.microsoft.com/developer/msbuild/2003">
 
   <PropertyGroup>
+
+    <!-- 
+      UseBundle causes the bundle to be created and included inside the application install.  And defines the BUNDLE #define in code,
+      which causes the app to load from the bundle file rather than loading the bundle from a bundle server
+    -->
     <UseBundle Condition=" '$(Configuration)' == 'Debug' and '$(UseBundle)' == '' ">false</UseBundle>
     <UseBundle Condition=" '$(Configuration)' == 'Release' and '$(UseBundle)' == '' ">true</UseBundle>
-    <BundleContentRoot Condition=" '$(BundleContentRoot)' == '' ">Bundle</BundleContentRoot>
-    <BundleContent Condition = " '$(BundleContent)' == '' and '$(BundleContentRoot)' != '' ">$(BundleContentRoot)\**\*</BundleContent>
+
+    <!-- Root directory where bundle assets will be copied to, be sure to update BundleContent if you change this -->
+    <BundleContentRoot Condition=" '$(BundleContentRoot)' == '' ">$([MSBuild]::NormalizePath('$(ProjectDir)\Bundle'))</BundleContentRoot>
+
+    <!-- Files included in BundleContent will be included in the application install - by default this includes the bundle file, and assets from the bundler  -->
+    <BundleContent Condition=" '$(BundleContent)' == '' and '$(BundleContentRoot)' != '' ">$(BundleContentRoot)\**\*</BundleContent>
+
+    <!-- The name of the JS bundle assert to be placed in $(BundleOutputPath)-->
+    <BundleAssetName Condition="'$(BundleAssetName)' == ''">index.windows.bundle</BundleAssetName>
+
+    <!-- Where should be final JS bundle be written to -->
+    <BundleOutputPath Condition="'$(BundleOutputPath)' == ''">$([MSBuild]::NormalizePath('$(ProjectDir)\Bundle'))</BundleOutputPath>
+
+    <!-- Should the bundle created be a dev bundle -->
+    <UseDevBundle Condition="'$(UseDevBundle)' == '' and '$(Configuration)' == 'Debug'">true</UseDevBundle>
+    <UseDevBundle Condition="'$(UseDevBundle)' == '' and '$(Configuration)' != 'Debug'">false</UseDevBundle>
+
+    <!-- Extra arguments to pass to the bundler command -->
+    <BundlerExtraArgs Condition="'$(BundlerExtraArgs)' == ''"></BundlerExtraArgs>
+
+    <!-- Command to use to create a bundle -->
+    <BundleCliCommand Condition="'$(BundleCliCommand)' == ''">npx --no-install react-native bundle</BundleCliCommand>
+
+    <!-- This should be the app package root, this is where the bundle command will be run from -->
+    <BundleCommandWorkingDir Condition="'$(BundleCommandWorkingDir)' == ''">$([MSBuild]::GetDirectoryNameOfFileAbove($(ProjectDir), 'package.json'))</BundleCommandWorkingDir>
+
+    <!-- Entry file of the JS bundle. Defaults to use index.windows.js if it exists, otherwise index.js -->
+    <BundleEntryFile Condition="'$(BundleEntryFile)' == '' and Exists('$(BundleCommandWorkingDir)\index.windows.js')">index.windows.js</BundleEntryFile>
+    <BundleEntryFile Condition="'$(BundleEntryFile)' == ''">index.js</BundleEntryFile>
+
+    <!-- Optional config file for the bundle command (metro will use metro.config.js by default) -->
+    <BundleConfigFile Condition="'$(BundleConfigFile)' == ''"></BundleConfigFile>
+
+    <!-- Location where source map file for the JS bundle will be created -->
+    <BundleSourceMapDir Condition="'$(BundleSourceMapDir)' == ''">$(OutDir)\sourcemaps\react</BundleSourceMapDir>
+
   </PropertyGroup>
 
   <PropertyGroup>
diff --git a/vnext/local-cli/generator-windows/index.js b/vnext/local-cli/generator-windows/index.js
index 13b2e476bf0..7387048d3dd 100644
--- a/vnext/local-cli/generator-windows/index.js
+++ b/vnext/local-cli/generator-windows/index.js
@@ -97,7 +97,7 @@ function copyProjectTemplateAndReplace(
   [
     { from: path.join(srcRootPath, 'metro.config.js'), to: 'metro.config.js' },
     { from: path.join(srcRootPath, '_gitignore'), to: path.join(windowsDir, '.gitignore') },
-    { from: path.join(srcRootPath, 'b_gitignore'), to: path.join(windowsDir, newProjectName, bundleDir, '.gitignore') },
+    { from: path.join(srcRootPath, 'b_gitignore'), to: path.join(windowsDir, newProjectName, '.gitignore') },
     { from: path.join(srcRootPath, 'index.windows.bundle'), to: path.join(windowsDir, newProjectName, bundleDir, 'index.windows.bundle') },
     { from: path.join(srcPath, projDir, 'MyApp.sln'), to: path.join(windowsDir, newProjectName + '.sln') },
   ].forEach((mapping) => copyAndReplaceWithChangedCallback(mapping.from, destPath, mapping.to, templateVars, options.overwrite));
diff --git a/vnext/local-cli/generator-windows/templates/b_gitignore b/vnext/local-cli/generator-windows/templates/b_gitignore
index d6b7ef32c84..917243bd7ae 100644
--- a/vnext/local-cli/generator-windows/templates/b_gitignore
+++ b/vnext/local-cli/generator-windows/templates/b_gitignore
@@ -1,2 +1 @@
-*
-!.gitignore
+/Bundle
diff --git a/vnext/local-cli/generator-windows/templates/cpp/proj-experimental/MyApp.vcxproj b/vnext/local-cli/generator-windows/templates/cpp/proj-experimental/MyApp.vcxproj
index 3e6ccd65be1..f6a21a959da 100644
--- a/vnext/local-cli/generator-windows/templates/cpp/proj-experimental/MyApp.vcxproj
+++ b/vnext/local-cli/generator-windows/templates/cpp/proj-experimental/MyApp.vcxproj
@@ -19,6 +19,9 @@
     <%=certificateThumbprint%>
     <PackageCertificatePassword>password</PackageCertificatePassword>
   </PropertyGroup>
+  <PropertyGroup>
+    <ReactNativeWindowsDir Condition="'$(ReactNativeWindowsDir)' == ''">$([MSBuild]::GetDirectoryNameOfFileAbove($(MSBuildThisFileDirectory), 'node_modules\react-native-windows\package.json'))\node_modules\react-native-windows\</ReactNativeWindowsDir>
+  </PropertyGroup>
   <Import Project="$(VCTargetsPath)\Microsoft.Cpp.Default.props" />
   <ItemGroup Label="ProjectConfigurations">
     <ProjectConfiguration Include="Debug|ARM">
@@ -71,7 +74,7 @@
   <ImportGroup Label="ExtensionSettings">
   </ImportGroup>
   <ImportGroup Label="Shared">
-    <Import Project="..\..\node_modules\react-native-windows\Microsoft.ReactNative.Cxx\Microsoft.ReactNative.Cxx.vcxitems" Label="Shared" />
+    <Import Project="$(ReactNativeWindowsDir)\Microsoft.ReactNative.Cxx\Microsoft.ReactNative.Cxx.vcxitems" Label="Shared" />
   </ImportGroup>
   <ImportGroup Label="PropertySheets">
     <Import Project="$(UserRootDir)\Microsoft.Cpp.$(Platform).user.props" Condition="exists('$(UserRootDir)\Microsoft.Cpp.$(Platform).user.props')" Label="LocalAppDataPlatform" />
@@ -150,13 +153,8 @@
   </ItemGroup>
 
   <Import Project="$(VCTargetsPath)\Microsoft.Cpp.targets" />
-
-  <PropertyGroup>
-    <BundleCommand>
-      npx --no-install react-native bundle --platform windows --entry-file index.js --bundle-output $(MSBuildThisFileDirectory)/Bundle/index.windows.bundle --assets-dest $(MSBuildThisFileDirectory)/Bundle
-    </BundleCommand>
-  </PropertyGroup>
-  <Import Project="..\..\node_modules\react-native-windows\PropertySheets\Bundle.Cpp.targets"/>
+  <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.props"/>
+  <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.Cpp.targets"/>
 
   <ImportGroup Label="ExtensionTargets">
     <Import Project="..\packages\Microsoft.Windows.CppWinRT.2.0.200316.3\build\native\Microsoft.Windows.CppWinRT.targets" Condition="Exists('..\packages\Microsoft.Windows.CppWinRT.2.0.200316.3\build\native\Microsoft.Windows.CppWinRT.targets')" />
diff --git a/vnext/local-cli/generator-windows/templates/cpp/proj/MyApp.vcxproj b/vnext/local-cli/generator-windows/templates/cpp/proj/MyApp.vcxproj
index da48fb3cb65..d6970f786da 100644
--- a/vnext/local-cli/generator-windows/templates/cpp/proj/MyApp.vcxproj
+++ b/vnext/local-cli/generator-windows/templates/cpp/proj/MyApp.vcxproj
@@ -19,6 +19,9 @@
     <%=certificateThumbprint%>
     <PackageCertificatePassword>password</PackageCertificatePassword>
   </PropertyGroup>
+  <PropertyGroup>
+    <ReactNativeWindowsDir Condition="'$(ReactNativeWindowsDir)' == ''">$([MSBuild]::GetDirectoryNameOfFileAbove($(MSBuildThisFileDirectory), 'node_modules\react-native-windows\package.json'))\node_modules\react-native-windows\</ReactNativeWindowsDir>
+  </PropertyGroup>
   <Import Project="$(VCTargetsPath)\Microsoft.Cpp.Default.props" />
   <ItemGroup Label="ProjectConfigurations">
     <ProjectConfiguration Include="Debug|ARM">
@@ -71,7 +74,7 @@
   <ImportGroup Label="ExtensionSettings">
   </ImportGroup>
   <ImportGroup Label="Shared">
-    <Import Project="..\..\node_modules\react-native-windows\Microsoft.ReactNative.Cxx\Microsoft.ReactNative.Cxx.vcxitems" Label="Shared" />
+    <Import Project="$(ReactNativeWindowsDir)\Microsoft.ReactNative.Cxx\Microsoft.ReactNative.Cxx.vcxitems" Label="Shared" />
   </ImportGroup>
   <ImportGroup Label="PropertySheets">
     <Import Project="$(UserRootDir)\Microsoft.Cpp.$(Platform).user.props" Condition="exists('$(UserRootDir)\Microsoft.Cpp.$(Platform).user.props')" Label="LocalAppDataPlatform" />
@@ -149,19 +152,14 @@
     </Text>
   </ItemGroup>
   <ItemGroup>
-    <ProjectReference Include="..\..\node_modules\react-native-windows\Microsoft.ReactNative\Microsoft.ReactNative.vcxproj">
+    <ProjectReference Include="$(ReactNativeWindowsDir)\Microsoft.ReactNative\Microsoft.ReactNative.vcxproj">
       <Project>{f7d32bd0-2749-483e-9a0d-1635ef7e3136}</Project>
     </ProjectReference>
   </ItemGroup>
 
   <Import Project="$(VCTargetsPath)\Microsoft.Cpp.targets" />
-
-  <PropertyGroup>
-    <BundleCommand>
-      npx --no-install react-native bundle --platform windows --entry-file index.js --bundle-output $(MSBuildThisFileDirectory)/Bundle/index.windows.bundle --assets-dest $(MSBuildThisFileDirectory)/Bundle
-    </BundleCommand>
-  </PropertyGroup>
-  <Import Project="..\..\node_modules\react-native-windows\PropertySheets\Bundle.Cpp.targets"/>
+  <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.props" />
+  <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.Cpp.targets"/>
 
   <ImportGroup Label="ExtensionTargets">
     <Import Project="..\packages\Microsoft.Windows.CppWinRT.2.0.200316.3\build\native\Microsoft.Windows.CppWinRT.targets" Condition="Exists('..\packages\Microsoft.Windows.CppWinRT.2.0.200316.3\build\native\Microsoft.Windows.CppWinRT.targets')" />
diff --git a/vnext/local-cli/generator-windows/templates/cs/proj/MyApp.csproj b/vnext/local-cli/generator-windows/templates/cs/proj/MyApp.csproj
index 2b598cbc339..e7010aff763 100644
--- a/vnext/local-cli/generator-windows/templates/cs/proj/MyApp.csproj
+++ b/vnext/local-cli/generator-windows/templates/cs/proj/MyApp.csproj
@@ -22,6 +22,9 @@
     <PackageCertificatePassword>password</PackageCertificatePassword>
     <AppxGeneratePrisForPortableLibrariesEnabled>false</AppxGeneratePrisForPortableLibrariesEnabled>
   </PropertyGroup>
+  <PropertyGroup>
+    <ReactNativeWindowsDir Condition="'$(ReactNativeWindowsDir)' == ''">$([MSBuild]::GetDirectoryNameOfFileAbove($(MSBuildThisFileDirectory), 'node_modules\react-native-windows\package.json'))\node_modules\react-native-windows\</ReactNativeWindowsDir>
+  </PropertyGroup>
   <PropertyGroup Condition="'$(Configuration)|$(Platform)' == 'Debug|x86'">
     <DebugSymbols>true</DebugSymbols>
     <OutputPath>bin\x86\Debug\</OutputPath>
@@ -151,7 +154,7 @@
     </PackageReference>
   </ItemGroup>
   <ItemGroup>
-    <ProjectReference Include="..\..\node_modules\react-native-windows\Microsoft.ReactNative\Microsoft.ReactNative.vcxproj">
+    <ProjectReference Include="$(ReactNativeWindowsDir)\Microsoft.ReactNative\Microsoft.ReactNative.vcxproj">
       <Project>{f7d32bd0-2749-483e-9a0d-1635ef7e3136}</Project>
       <Name>Microsoft.ReactNative</Name>
     </ProjectReference>
@@ -159,17 +162,13 @@
       <Version>2.3.191129002</Version>
     </PackageReference>
   </ItemGroup>
-  <Import Project="..\..\node_modules\react-native-windows\Microsoft.ReactNative.SharedManaged\Microsoft.ReactNative.SharedManaged.projitems" Label="Shared" />
+  <Import Project="$(ReactNativeWindowsDir)\Microsoft.ReactNative.SharedManaged\Microsoft.ReactNative.SharedManaged.projitems" Label="Shared" />
   <PropertyGroup Condition=" '$(VisualStudioVersion)' == '' or '$(VisualStudioVersion)' &lt; '16.0' ">
     <VisualStudioVersion>16.0</VisualStudioVersion>
   </PropertyGroup>
   <Import Project="$(MSBuildExtensionsPath)\Microsoft\WindowsXaml\v$(VisualStudioVersion)\Microsoft.Windows.UI.Xaml.CSharp.targets" />
-  <PropertyGroup>
-    <BundleCommand>
-      npx --no-install react-native bundle --platform windows --entry-file index.js --bundle-output $(MSBuildThisFileDirectory)/Bundle/index.windows.bundle --assets-dest $(MSBuildThisFileDirectory)/Bundle
-    </BundleCommand>
-  </PropertyGroup>
-  <Import Project="..\..\node_modules\react-native-windows\PropertySheets\Bundle.targets" />
+  <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.props" />
+  <Import Project="$(ReactNativeWindowsDir)\PropertySheets\Bundle.targets" />
   <PropertyGroup>
     <PreBuildEvent>
     </PreBuildEvent>