diff --git a/change/@react-native-windows-cli-4be26f48-0076-4686-9fb4-6fe14a114393.json b/change/@react-native-windows-cli-4be26f48-0076-4686-9fb4-6fe14a114393.json
new file mode 100644
index 00000000000..ac6f0ef1be2
--- /dev/null
+++ b/change/@react-native-windows-cli-4be26f48-0076-4686-9fb4-6fe14a114393.json
@@ -0,0 +1,7 @@
+{
+  "type": "prerelease",
+  "comment": "Remove the timeout from self-signed certificate generating",
+  "packageName": "@react-native-windows/cli",
+  "email": "Bartosz.Klonowski@callstack.com",
+  "dependentChangeType": "patch"
+}
diff --git a/packages/@react-native-windows/cli/src/generator-windows/index.ts b/packages/@react-native-windows/cli/src/generator-windows/index.ts
index c89691d8554..bd892807d8a 100644
--- a/packages/@react-native-windows/cli/src/generator-windows/index.ts
+++ b/packages/@react-native-windows/cli/src/generator-windows/index.ts
@@ -34,11 +34,9 @@ async function generateCertificate(
   console.log('Generating self-signed certificate...');
   if (os.platform() === 'win32') {
     try {
-      const timeout = 10000; // 10 seconds;
       const thumbprint = childProcess
         .execSync(
           `powershell -NoProfile -Command "Write-Output (New-SelfSignedCertificate -KeyUsage DigitalSignature -KeyExportPolicy Exportable -Subject 'CN=${currentUser}' -TextExtension @('2.5.29.37={text}1.3.6.1.5.5.7.3.3', '2.5.29.19={text}Subject Type:End Entity') -CertStoreLocation 'Cert:\\CurrentUser\\My').Thumbprint"`,
-          {timeout},
         )
         .toString()
         .trim();
@@ -51,14 +49,16 @@ async function generateCertificate(
           newProjectName,
           newProjectName,
         )}_TemporaryKey.pfx -Password $pwd"`,
-        {timeout},
       );
       console.log(
         chalk.green('Self-signed certificate generated successfully.'),
       );
       return thumbprint;
     } catch (err) {
-      console.log(chalk.yellow('Failed to generate Self-signed certificate.'));
+      console.log(
+        chalk.yellow('Unable to generate the self-signed certificate:'),
+      );
+      console.log(chalk.red(err));
     }
   }