diff --git a/app/experimenter/experiments/constants.py b/app/experimenter/experiments/constants.py
index 68f03f9a97..6069c6595f 100644
--- a/app/experimenter/experiments/constants.py
+++ b/app/experimenter/experiments/constants.py
@@ -754,6 +754,10 @@ class ExperimentConstants(object):
 {attention}"""
     )
 
+    INTENT_TO_SHIP_EMAIL_SUBJECT = (
+        "SHIELD Study Intent to ship: {name} {version} {channel}"
+    )
+
     BUGZILLA_OVERVIEW_TEMPLATE = (
         """
 {experiment.name}
diff --git a/app/experimenter/experiments/email.py b/app/experimenter/experiments/email.py
index 62d0f6641e..1f974c895e 100644
--- a/app/experimenter/experiments/email.py
+++ b/app/experimenter/experiments/email.py
@@ -1,7 +1,10 @@
+import datetime
 from urllib.parse import urljoin
 
 from django.conf import settings
 from django.core.mail import send_mail
+from django.urls import reverse
+from django.template.loader import render_to_string
 
 from experimenter.experiments.models import Experiment
 
@@ -22,3 +25,68 @@ def send_review_email(experiment_name, experiment_url, needs_attention):
         [settings.EMAIL_REVIEW],
         fail_silently=False,
     )
+
+
+def send_intent_to_ship_email(experiment_id, experiment_url):
+
+    def make_url(uri):
+        return urljoin("https://{}".format(settings.HOSTNAME), uri)
+
+    # XXX Is there already a routine for doing this?
+    def format_date(date, format="%Y-%m-%d"):
+        assert isinstance(date, datetime.date)
+        return date.strftime(format)
+
+    experiment = Experiment.objects.get(id=experiment_id)
+
+    version = experiment.firefox_version
+    channel = experiment.firefox_channel
+    experiment_url = make_url(experiment.experiment_url)
+
+    bug_url = settings.BUGZILLA_DETAIL_URL.format(id=experiment.bugzilla_id)
+
+    # XXX Not all experiments have a Project!
+    project_url = make_url(
+        reverse("projects-detail", kwargs={"slug": experiment.project.slug})
+    )
+
+    proposed_start_date = experiment.proposed_start_date
+    proposed_end_date = proposed_start_date + datetime.timedelta(
+        days=experiment.proposed_duration
+    )
+    # Because that's how it's done in Experiment.population (property)
+    percent_of_population = f"{experiment.population_percent:g}%"
+    # XXX https://github.com/mozilla/experimenter/issues/747#issuecomment-468404348
+    platforms = "(unknown)"
+    # XXX https://github.com/mozilla/experimenter/issues/747#issuecomment-468407307
+    locales = "(unknown)"
+
+    content = render_to_string(
+        "my_template.html",
+        {
+            "experiment_url": experiment_url,
+            "bug_url": bug_url,
+            "project_url": project_url,
+            "experiment_owner": experiment.owner.email,
+            "short_description": experiment.short_description,
+            "version": version,
+            "channel": channel,
+            "proposed_start_date": format_date(proposed_start_date),
+            "proposed_end_date": format_date(proposed_end_date),
+            "percent_of_population": percent_of_population,
+            "platforms": platforms,
+            "locales": locales,
+            "qa_status": experiment.qa_status,
+            "feature_bugzilla_url": experiment.feature_bugzilla_url,
+            "related_work": experiment.related_work,
+        },
+    ).lstrip()
+    send_mail(
+        Experiment.INTENT_TO_SHIP_EMAIL_SUBJECT.format(
+            name=experiment.name, version=version, channel=channel
+        ),
+        content,
+        settings.EMAIL_SENDER,
+        [settings.EMAIL_REVIEW],
+        fail_silently=False,
+    )
diff --git a/app/experimenter/templates/experiments/intent_to_ship.txt b/app/experimenter/templates/experiments/intent_to_ship.txt
new file mode 100644
index 0000000000..07aecd3851
--- /dev/null
+++ b/app/experimenter/templates/experiments/intent_to_ship.txt
@@ -0,0 +1,24 @@
+Hello Release Drivers,
+
+This request is coming from information entered in Experimenter.
+Please reach out to the person(s) on cc: with any questions, details,
+or discussion. They will email an update if any of the key information
+changes. Otherwise they will reach out once the study has fully passed
+QA for Release Management sign-off.
+
+Experimenter Bug: {{bug_url }}
+Experimenter Project: {{ project_url }}
+Study owner: {{ experiment_owner }}
+Description: {{ short_description }}
+Timeline & Channel: {{ version }} {{ channel }}
+Intended study dates: {{ proposed_start_date }} - {{ proposed_end_date }}
+Percent of Population: {{ percent_of_population }}
+Platforms: {{ platforms }}
+Locales: {{ locales }}
+QA Status: {{ qa_status }}
+Meta Bug: {{ feature_bugzilla_url }}
+Related links: {{ related_work }}
+Risk: {{ Risk Box - only if it exists }}
+Technical Complexity: {{ Technical Complexity Box - only if it exists }}
+
+Thank you!!