diff --git a/workspaces/arborist/lib/arborist/rebuild.js b/workspaces/arborist/lib/arborist/rebuild.js
index eef557208208d..317cfc1df8a72 100644
--- a/workspaces/arborist/lib/arborist/rebuild.js
+++ b/workspaces/arborist/lib/arborist/rebuild.js
@@ -295,12 +295,12 @@ module.exports = cls => class Builder extends cls {
         devOptional,
         package: pkg,
         location,
-        isStoreLink,
       } = node.target
 
       // skip any that we know we'll be deleting
-      // or storeLinks
-      if (this[_trashList].has(path) || isStoreLink) {
+      // or links to store entries (their scripts run on the store
+      // entry itself, not through the link)
+      if (this[_trashList].has(path) || (node.isLink && node.target?.isInStore)) {
         return
       }
 
diff --git a/workspaces/arborist/test/isolated-mode.js b/workspaces/arborist/test/isolated-mode.js
index 8e2174fe61bfd..cd8434e638966 100644
--- a/workspaces/arborist/test/isolated-mode.js
+++ b/workspaces/arborist/test/isolated-mode.js
@@ -1571,6 +1571,36 @@ tap.test('postinstall scripts are run', async t => {
   t.ok(postInstallRanBar)
 })
 
+tap.test('postinstall scripts run once for store packages', async t => {
+  // Regression test: store links should not cause scripts to run twice.
+  // The store entry and its symlink both end up in the build queue, but
+  // only the store entry should run scripts.
+  const graph = {
+    registry: [
+      {
+        name: 'which',
+        version: '1.0.0',
+        scripts: {
+          postinstall: 'node -e "var c=0;try{c=+fs.readFileSync(\'postinstall-count\',\'utf8\')}catch(e){};fs.writeFileSync(\'postinstall-count\',String(c+1))"',
+        },
+      },
+    ],
+    root: {
+      name: 'foo', version: '1.2.3', dependencies: { which: '1.0.0' },
+    },
+  }
+
+  const { dir, registry } = await getRepo(graph)
+
+  const cache = fs.mkdtempSync(`${getTempDir()}/test-`)
+  const arborist = new Arborist({ path: dir, registry, packumentCache: new Map(), cache })
+  await arborist.reify({ installStrategy: 'linked' })
+
+  const whichDir = setupRequire(dir)('which')
+  const count = Number(fs.readFileSync(`${whichDir}/postinstall-count`, 'utf8'))
+  t.equal(count, 1, 'postinstall ran exactly once')
+})
+
 tap.test('bins are installed', async t => {
   // Input of arborist
   const graph = {