diff --git a/sdk/include/opentelemetry/sdk/metrics/instrument.h b/sdk/include/opentelemetry/sdk/metrics/instrument.h
index 85de5ee701..802e201bc6 100644
--- a/sdk/include/opentelemetry/sdk/metrics/instrument.h
+++ b/sdk/include/opentelemetry/sdk/metrics/instrument.h
@@ -244,11 +244,9 @@ inline void print_value(std::stringstream &ss,
   switch (value.index())
   {
     case common::AttributeType::TYPE_STRING:
-      if (jsonTypes)
-        ss << '"';
+
       ss << nostd::get<nostd::string_view>(value);
-      if (jsonTypes)
-        ss << '"';
+
       break;
     default:
 #if __EXCEPTIONS
@@ -282,7 +280,7 @@ inline std::string KvToString(const trace::KeyValueIterable &kv) noexcept
   {
     size_t i = 1;
     kv.ForEachKeyValue([&](nostd::string_view key, common::AttributeValue value) noexcept {
-      ss << "\"" << key << "\":";
+      ss << key << ":";
       print_value(ss, value, true);
       if (size != i)
       {
diff --git a/sdk/test/metrics/metric_instrument_test.cc b/sdk/test/metrics/metric_instrument_test.cc
index 3caf526010..28ca482375 100644
--- a/sdk/test/metrics/metric_instrument_test.cc
+++ b/sdk/test/metrics/metric_instrument_test.cc
@@ -35,7 +35,7 @@ TEST(ApiSdkConversion, async)
 
   alpha->observe(123456, labelkv);
   EXPECT_EQ(dynamic_cast<AsynchronousInstrument<int> *>(alpha.get())->GetRecords()[0].GetLabels(),
-            "{\"key587\":\"value264\"}");
+            "{key587:value264}");
 
   alpha->observe(123456, labelkv);
   AggregatorVariant canCollect =
@@ -258,7 +258,7 @@ TEST(Counter, getAggsandnewupdate)
   EXPECT_EQ(theta.size(), 1);
   EXPECT_EQ(theta[0].GetName(), "test");
   EXPECT_EQ(theta[0].GetDescription(), "none");
-  EXPECT_EQ(theta[0].GetLabels(), "{\"key2\":\"value2\",\"key3\":\"value3\"}");
+  EXPECT_EQ(theta[0].GetLabels(), "{key2:value2,key3:value3}");
 }
 
 void CounterCallback(std::shared_ptr<Counter<int>> in,