diff --git a/Dockerfile b/Dockerfile
index fd4bd5ff9..743ac0d9a 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -6,3 +6,5 @@ RUN make build
 FROM registry.svc.ci.openshift.org/openshift/origin-v4.0:base
 COPY --from=builder /go/src/github.com/openshift/cluster-cloud-controller-manager-operator/bin/cluster-controller-manager-operator .
 COPY --from=builder /go/src/github.com/openshift/cluster-cloud-controller-manager-operator/manifests manifests
+
+LABEL io.openshift.release.operator true