diff --git a/examples/hello-openshift/Dockerfile b/examples/hello-openshift/Dockerfile
index 4672929d850e..6cca68decf80 100644
--- a/examples/hello-openshift/Dockerfile
+++ b/examples/hello-openshift/Dockerfile
@@ -1,4 +1,4 @@
 FROM scratch
 MAINTAINER Jessica Forrester <jforrest@redhat.com>
-ADD hello_openshift /hello_openshift
-ENTRYPOINT ["/hello_openshift"]
+ADD bin/hello-openshift /hello-openshift
+ENTRYPOINT ["/hello-openshift"]
diff --git a/examples/hello-openshift/README.md b/examples/hello-openshift/README.md
index 7d4ce120c6a3..f25888c226ea 100644
--- a/examples/hello-openshift/README.md
+++ b/examples/hello-openshift/README.md
@@ -4,10 +4,3 @@ Hello, OpenShift!
 This example will serve an http response of "Hello Openshift!" to [http://localhost:6061](http://localhost:6061).  To create the pod run:
 
         $ osc create -f examples/hello-openshift/hello-pod.json
-
-Contribute
-----------
-
-For any updates to hello_openshift.go, the hello_openshift binary should be rebuilt using:
-
-        $ CGO_ENABLED=0 go build -a -ldflags '-s' hello_openshift.go
diff --git a/examples/hello-openshift/bin/.gitignore b/examples/hello-openshift/bin/.gitignore
new file mode 100644
index 000000000000..d6b7ef32c847
--- /dev/null
+++ b/examples/hello-openshift/bin/.gitignore
@@ -0,0 +1,2 @@
+*
+!.gitignore
diff --git a/examples/hello-openshift/hello_openshift b/examples/hello-openshift/hello_openshift
deleted file mode 100755
index 74266a1a220a..000000000000
Binary files a/examples/hello-openshift/hello_openshift and /dev/null differ
diff --git a/hack/build-cross.sh b/hack/build-cross.sh
index 97c5a3bfce58..d159fb8369d6 100755
--- a/hack/build-cross.sh
+++ b/hack/build-cross.sh
@@ -9,11 +9,24 @@ set -o pipefail
 OS_ROOT=$(dirname "${BASH_SOURCE}")/..
 source "${OS_ROOT}/hack/common.sh"
 
-OS_BUILD_PLATFORMS=("${OS_COMPILE_PLATFORMS[@]-}")
-os::build::build_binaries "${OS_COMPILE_TARGETS[@]-}"
-
+# Build the core client/server for all platforms
 OS_BUILD_PLATFORMS=("${OS_CROSS_COMPILE_PLATFORMS[@]}")
 os::build::build_binaries "${OS_CROSS_COMPILE_TARGETS[@]}"
 
-OS_RELEASE_ARCHIVES="${OS_OUTPUT}/releases"
+# Build image binaries for a subset of platforms. Image binaries are currently
+# linux-only, and are compiled with flags to make them static for use in Docker
+# images "FROM scratch".
+OS_BUILD_PLATFORMS=("${OS_IMAGE_COMPILE_PLATFORMS[@]-}")
+CGO_ENABLED=0 OS_GOFLAGS="-a" os::build::build_binaries "${OS_IMAGE_COMPILE_TARGETS[@]-}"
+
+# Make the core client/server release.
+OS_RELEASE_ARCHIVE="openshift-origin-core"
+OS_RELEASE_PLATFORMS=("${OS_CROSS_COMPILE_PLATFORMS[@]}")
+OS_RELEASE_BINARIES=("${OS_CROSS_COMPILE_BINARIES[@]}")
+os::build::place_bins
+
+# Make the image binaries release.
+OS_RELEASE_ARCHIVE="openshift-origin-image"
+OS_RELEASE_PLATFORMS=("${OS_IMAGE_COMPILE_PLATFORMS[@]-}")
+OS_RELEASE_BINARIES=("${OS_IMAGE_COMPILE_BINARIES[@]}")
 os::build::place_bins
diff --git a/hack/build-images.sh b/hack/build-images.sh
index 971c7eb0e7c1..770363ae7435 100755
--- a/hack/build-images.sh
+++ b/hack/build-images.sh
@@ -18,29 +18,27 @@ if [[ ! -d _output/local/releases ]]; then
   echo "No release has been built. Run hack/build-release.sh"
   exit 1
 fi
-releases=$(find _output/local/releases/ -print | grep 'openshift-origin-.*-linux-' --color=never)
-if [[ $(echo $releases | wc -l) -ne 1 ]]; then
-  echo "There must be exactly one Linux release tar in _output/local/releases"
-  exit 1
-fi
-echo "Building images from ${releases}"
+
+# Extract the release achives to a staging area.
+os::build::detect_local_release_tars "linux"
+
+echo "Building images from release tars:"
+echo " core:   $(basename ${OS_CORE_RELEASE_TAR})"
+echo " image:  $(basename ${OS_IMAGE_RELEASE_TAR})"
 
 imagedir="_output/imagecontext"
 rm -rf "${imagedir}"
 mkdir -p "${imagedir}"
-tar xzf "${releases}" -C "${imagedir}"
+tar xzf "${OS_CORE_RELEASE_TAR}" -C "${imagedir}"
+tar xzf "${OS_IMAGE_RELEASE_TAR}" -C "${imagedir}"
 
-# copy build artifacts to the appropriate locations
+# Copy core binaries to the appropriate locations.
 cp -f "${imagedir}/openshift" images/origin/bin
 cp -f "${imagedir}/openshift" images/router/haproxy/bin
 
-# build hello-openshift binary
-"${OS_ROOT}/hack/build-go.sh" examples/hello-openshift
-
-# build pod binary
-# TODO: move me to build release
-"${OS_ROOT}/hack/build-go.sh" images/pod
-cp -f "_output/local/go/bin/pod" images/pod/bin
+# Copy image binaries to the appropriate locations.
+cp -f "${imagedir}/pod" images/pod/bin
+cp -f "${imagedir}/hello-openshift" examples/hello-openshift/bin
 
 # images that depend on scratch
 echo "--- openshift/origin-pod ---"
diff --git a/hack/build-release.sh b/hack/build-release.sh
index 8d5c86978d0e..9d95da454a7c 100755
--- a/hack/build-release.sh
+++ b/hack/build-release.sh
@@ -15,35 +15,31 @@ cd "${OS_ROOT}"
 
 context="${OS_ROOT}/_output/buildenv-context"
 
-# clean existing output
+# Clean existing output.
 rm -rf "${OS_ROOT}/_output/local/releases"
 rm -rf "${OS_ROOT}/_output/local/go/bin"
 rm -rf "${context}"
 mkdir -p "${context}"
 mkdir -p "${OS_ROOT}/_output/local"
 
-# generate version definitions
+# Generate version definitions.
 os::build::get_version_vars
 os::build::save_version_vars "${context}/os-version-defs"
 
-# create the input archive
+# Create the input archive.
 git archive --format=tar -o "${context}/archive.tar" HEAD
 tar -rf "${context}/archive.tar" -C "${context}" os-version-defs
 gzip -f "${context}/archive.tar"
 
-# build in the clean environment
+# Perform the build and release in Docker.
 cat "${context}/archive.tar.gz" | docker run -i --cidfile="${context}/cid" openshift/origin-release
 docker cp $(cat ${context}/cid):/go/src/github.com/openshift/origin/_output/local/releases "${OS_ROOT}/_output/local"
 
-# copy the linux release back to the _output/local/go/bin dir
-releases=$(find _output/local/releases/ -print | grep 'openshift-origin-.*-linux-' --color=never)
-if [[ $(echo $releases | wc -l) -ne 1 ]]; then
-  echo "There should be exactly one Linux release tar in _output/local/releases"
-  exit 1
-fi
+# Copy the linux release archives release back to the local _output/local/go/bin directory.
+os::build::detect_local_release_tars "linux"
 
-bindir="_output/local/go/bin"
-mkdir -p "${bindir}"
-tar mxzf "${releases}" -C "${bindir}"
+mkdir -p "${OS_LOCAL_BINPATH}"
+tar mxzf "${OS_CORE_RELEASE_TAR}" -C "${OS_LOCAL_BINPATH}"
+tar mxzf "${OS_IMAGE_RELEASE_TAR}" -C "${OS_LOCAL_BINPATH}"
 
 os::build::make_openshift_binary_symlinks
diff --git a/hack/common.sh b/hack/common.sh
index 5103e34cfe42..606317cafde8 100755
--- a/hack/common.sh
+++ b/hack/common.sh
@@ -19,16 +19,19 @@ OS_OUTPUT_SUBPATH="${OS_OUTPUT_SUBPATH:-_output/local}"
 OS_OUTPUT="${OS_ROOT}/${OS_OUTPUT_SUBPATH}"
 OS_OUTPUT_BINPATH="${OS_OUTPUT}/bin"
 OS_LOCAL_BINPATH="${OS_ROOT}/_output/local/go/bin"
+OS_LOCAL_RELEASEPATH="${OS_ROOT}/_output/local/releases"
 
 readonly OS_GO_PACKAGE=github.com/openshift/origin
 readonly OS_GOPATH="${OS_OUTPUT}/go"
 
-readonly OS_COMPILE_PLATFORMS=(
+readonly OS_IMAGE_COMPILE_PLATFORMS=(
   linux/amd64
 )
-readonly OS_COMPILE_TARGETS=(
+readonly OS_IMAGE_COMPILE_TARGETS=(
+  images/pod
+  examples/hello-openshift
 )
-readonly OS_COMPILE_BINARIES=("${OS_COMPILE_TARGETS[@]-##*/}")
+readonly OS_IMAGE_COMPILE_BINARIES=("${OS_IMAGE_COMPILE_TARGETS[@]##*/}")
 
 readonly OS_CROSS_COMPILE_PLATFORMS=(
   linux/amd64
@@ -41,7 +44,7 @@ readonly OS_CROSS_COMPILE_TARGETS=(
 readonly OS_CROSS_COMPILE_BINARIES=("${OS_CROSS_COMPILE_TARGETS[@]##*/}")
 
 readonly OS_ALL_TARGETS=(
-  "${OS_COMPILE_TARGETS[@]-}"
+  "${OS_IMAGE_COMPILE_TARGETS[@]-}"
   "${OS_CROSS_COMPILE_TARGETS[@]}"
 )
 readonly OS_ALL_BINARIES=("${OS_ALL_TARGETS[@]##*/}")
@@ -220,11 +223,11 @@ EOF
   unset GOBIN
 }
 
-# This will take binaries from $GOPATH/bin and copy them to the appropriate
+# This will take OS_RELEASE_BINARIES from $GOPATH/bin and copy them to the appropriate
 # place in ${OS_OUTPUT_BINDIR}
 #
-# If OS_RELEASE_ARCHIVES is set to a directory, it will have tar archives of
-# each CROSS_COMPILE_PLATFORM created
+# If OS_RELEASE_ARCHIVE is set, tar archives prefixed with OS_RELEASE_ARCHIVE for
+# each OS_RELEASE_PLATFORMS are created.
 #
 # Ideally this wouldn't be necessary and we could just set GOBIN to
 # OS_OUTPUT_BINDIR but that won't work in the face of cross compilation.  'go
@@ -238,41 +241,74 @@ os::build::place_bins() {
 
     echo "++ Placing binaries"
 
-    if [[ "${OS_RELEASE_ARCHIVES-}" != "" ]]; then
+    if [[ "${OS_RELEASE_ARCHIVE-}" != "" ]]; then
       os::build::get_version_vars
-      rm -rf "${OS_RELEASE_ARCHIVES}"
-      mkdir -p "${OS_RELEASE_ARCHIVES}"
+      mkdir -p "${OS_LOCAL_RELEASEPATH}"
     fi
 
-    local platform
-    for platform in "${OS_CROSS_COMPILE_PLATFORMS[@]}"; do
+    for platform in "${OS_RELEASE_PLATFORMS[@]-(host_platform)}"; do
       # The substitution on platform_src below will replace all slashes with
       # underscores.  It'll transform darwin/amd64 -> darwin_amd64.
       local platform_src="/${platform//\//_}"
       if [[ $platform == $host_platform ]]; then
         platform_src=""
       fi
+
+      # Skip this directory if the platform has no binaries.
+      local full_binpath_src="${OS_GOPATH}/bin${platform_src}"
+      if [[ ! -d "${full_binpath_src}" ]]; then
+        continue
+      fi
+
+      mkdir -p "${OS_OUTPUT_BINPATH}/${platform}"
+
+      # Create an array of binaries to release. Append .exe variants if the platform is windows.
+      local -a binaries=()
+      local binary
+      for binary in "${OS_RELEASE_BINARIES[@]}"; do
+        binaries+=("${binary}")
+        if [[ $platform == "windows/amd64" ]]; then
+          binaries+=("${binary}.exe")
+        fi
+      done
+
+      # Copy the only the specified release binaries to the shared OS_OUTPUT_BINPATH.
+      local -a includes=()
+      for binary in "${binaries[@]}"; do
+        includes+=("--include=${binary}")
+      done
+      find "${full_binpath_src}" -maxdepth 1 -type f -exec \
+        rsync "${includes[@]}" --exclude="*" -pt {} "${OS_OUTPUT_BINPATH}/${platform}" \;
+
+      # If no release archive was requested, we're done.
+      if [[ "${OS_RELEASE_ARCHIVE-}" == "" ]]; then
+        continue
+      fi
+      
+      # Create a temporary bin directory containing only the binaries marked for release.
+      local release_binpath=$(mktemp -d openshift.release.${OS_RELEASE_ARCHIVE}.XXX)
+      find "${full_binpath_src}" -maxdepth 1 -type f -exec \
+        rsync "${includes[@]}" --exclude="*" -pt {} "${release_binpath}" \;
+
+      # Create binary copies where specified.
       local suffix=""
       if [[ $platform == "windows/amd64" ]]; then
         suffix=".exe"
       fi
-
-      local full_binpath_src="${OS_GOPATH}/bin${platform_src}"
-      if [[ -d "${full_binpath_src}" ]]; then
-        mkdir -p "${OS_OUTPUT_BINPATH}/${platform}"
-        find "${full_binpath_src}" -maxdepth 1 -type f -exec \
-          rsync -pt {} "${OS_OUTPUT_BINPATH}/${platform}" \;
-
-        if [[ "${OS_RELEASE_ARCHIVES-}" != "" ]]; then
-          local platform_segment="${platform//\//-}"
-          local archive_name="openshift-origin-${OS_GIT_VERSION}-${OS_GIT_COMMIT}-${platform_segment}.tar.gz"
-          for linkname in "${OPENSHIFT_BINARY_COPY[@]}"; do
-            cp "${OS_OUTPUT_BINPATH}/${platform}/openshift${suffix}" "${OS_OUTPUT_BINPATH}/${platform}/${linkname}${suffix}"
-          done
-          echo "++ Creating ${archive_name}"
-          tar -czf "${OS_RELEASE_ARCHIVES}/${archive_name}" -C "${OS_OUTPUT_BINPATH}/${platform}" .
+      for linkname in "${OPENSHIFT_BINARY_COPY[@]}"; do
+        local src="${release_binpath}/openshift${suffix}"
+        if [[ -f "${src}" ]]; then
+          cp "${release_binpath}/openshift${suffix}" "${release_binpath}/${linkname}${suffix}"
         fi
-      fi
+      done
+
+      # Create the release archive.
+      local platform_segment="${platform//\//-}"
+      local archive_name="${OS_RELEASE_ARCHIVE}-${OS_GIT_VERSION}-${OS_GIT_COMMIT}-${platform_segment}.tar.gz"
+
+      echo "++ Creating ${archive_name}"
+      tar -czf "${OS_LOCAL_RELEASEPATH}/${archive_name}" -C "${release_binpath}" .
+      rm -rf "${release_binpath}"
     done
   )
 }
@@ -287,6 +323,33 @@ os::build::make_openshift_binary_symlinks() {
   fi
 }
 
+# os::build::detect_local_release_tars verifies there is only one core and one
+# image binaries release tar in OS_LOCAL_RELEASEPATH for the given platform specified by
+# argument 1, exiting if more than one of either is found.
+#
+# If the tars are discovered, their full paths are exported to the following env vars:
+#
+#   OS_CORE_RELEASE_TAR
+#   OS_IMAGE_RELEASE_TAR
+os::build::detect_local_release_tars() {
+  local platform="$1"
+
+  local core=$(find ${OS_LOCAL_RELEASEPATH} -type f -maxdepth 1 -name openshift-origin-core*-${platform}-*)
+  if [[ $(echo "${core}" | wc -l) -ne 1 ]]; then
+    echo "There should be exactly one ${platform} core tar in $OS_LOCAL_RELEASEPATH"
+    exit 2
+  fi
+
+  local image=$(find ${OS_LOCAL_RELEASEPATH} -type f -maxdepth 1 -name openshift-origin-image*-${platform}-*)
+  if [[ $(echo "${image}" | wc -l) -ne 1 ]]; then
+    echo "There should be exactly one ${platform} image tar in $OS_LOCAL_RELEASEPATH"
+    exit 3
+  fi
+
+  export OS_CORE_RELEASE_TAR="${core}"
+  export OS_IMAGE_RELEASE_TAR="${image}"
+}
+
 # os::build::get_version_vars loads the standard version variables as
 # ENV vars
 os::build::get_version_vars() {
diff --git a/images/pod/pod.go b/images/pod/pod.go
index 7de52e4c562e..fa5f5851b076 100644
--- a/images/pod/pod.go
+++ b/images/pod/pod.go
@@ -1,4 +1,3 @@
-// +build linux
 package main
 
 import (