diff --git a/changelog/fragments/ansible-helm-help-text.yaml b/changelog/fragments/ansible-helm-help-text.yaml
new file mode 100644
index 0000000000..4376918c0e
--- /dev/null
+++ b/changelog/fragments/ansible-helm-help-text.yaml
@@ -0,0 +1,5 @@
+entries:
+  - description: >
+      Improved `ansible-operator` and `helm-operator` help text
+    kind: change
+    breaking: false
diff --git a/cmd/ansible-operator/main.go b/cmd/ansible-operator/main.go
index 12f79ce780..567e8925be 100644
--- a/cmd/ansible-operator/main.go
+++ b/cmd/ansible-operator/main.go
@@ -26,6 +26,11 @@ import (
 
 func main() {
 	root := cobra.Command{
+		Short: "Reconcile an Ansible operator project using ansible-runner",
+		Long: `This binary runs an Ansible operator that reconciles Kubernetes resources
+managed by the ansible-runner program. It can be run either directly or from an Ansible
+operator project's image entrypoint
+`,
 		Use: "ansible-operator",
 	}
 
diff --git a/cmd/helm-operator/main.go b/cmd/helm-operator/main.go
index c223adcea3..795ee80797 100644
--- a/cmd/helm-operator/main.go
+++ b/cmd/helm-operator/main.go
@@ -26,6 +26,11 @@ import (
 
 func main() {
 	root := cobra.Command{
+		Short: "Reconcile an Helm operator project using helm",
+		Long: `This binary runs a Helm operator that reconciles Kubernetes resources
+managed by the helm program. It can be run either directly or from a Helm operator
+project's image entrypoint
+`,
 		Use: "helm-operator",
 	}