diff --git a/doc/ansible/project_layout.md b/doc/ansible/project_layout.md
new file mode 100644
index 0000000000..b16eddcabf
--- /dev/null
+++ b/doc/ansible/project_layout.md
@@ -0,0 +1,12 @@
+# Project Scaffolding Layout
+
+After creating a new operator project using 
+`operator-sdk new --type ansible`, the project directory has numerous generated folders and files. The following table describes a basic rundown of each generated file/directory.
+
+
+| File/Folders   | Purpose                           |
+| :---           | :--- |
+| deploy | Contains a generic set of kubernetes manifests for deploying this operator on a kubernetes cluster. |
+| roles/<kind> | Contains an Ansible Role initialized using [Ansible Galaxy](https://docs.ansible.com/ansible/latest/reference_appendices/galaxy.html) |
+| tmp | Contains scripts that the operator-sdk uses for build and initialization. |
+| watches.yaml | Contains Group, Version, Kind, and Ansible invocation method. |
diff --git a/doc/ansible/user-guide.md b/doc/ansible/user-guide.md
new file mode 100644
index 0000000000..112098c420
--- /dev/null
+++ b/doc/ansible/user-guide.md
@@ -0,0 +1,337 @@
+# User Guide
+
+This guide walks through an example of building a simple memcached-operator
+powered by Ansible using tools and libraries provided by the Operator SDK.
+
+## Prerequisites
+
+- [git][git_tool]
+- [docker][docker_tool] version 17.03+.
+- [kubectl][kubectl_tool] version v1.9.0+.
+- [ansible][ansible_tool] version v2.6.0+
+- [ansible-runner][ansible_runner_tool] version v1.1.0+
+- [ansible-runner-http][ansible_runner_http_plugin] version v1.0.0+
+- [dep][dep_tool] version v0.5.0+. (Optional if you aren't installing from source)
+- [go][go_tool] version v1.10+. (Optional if you aren't installing from source)
+- Access to a kubernetes v.1.9.0+ cluster.
+
+**Note**: This guide uses [minikube][minikube_tool] version v0.25.0+ as the
+local kubernetes cluster and quay.io for the public registry.
+
+## Install the Operator SDK CLI
+
+The Operator SDK has a CLI tool that helps the developer to create, build, and
+deploy a new operator project.
+
+Checkout the desired release tag and install the SDK CLI tool:
+
+```sh
+$ mkdir -p $GOPATH/src/github.com/operator-framework
+$ cd $GOPATH/src/github.com/operator-framework
+$ git clone https://github.com/operator-framework/operator-sdk
+$ cd operator-sdk
+$ git checkout master
+$ make dep
+$ make install
+```
+
+This installs the CLI binary `operator-sdk` at `$GOPATH/bin`.
+
+## Create a new project
+
+Use the CLI to create a new Ansible-based memcached-operator project:
+
+```sh
+$ mkdir -p $GOPATH/src/github.com/example-inc/
+$ cd $GOPATH/src/github.com/example-inc/
+$ operator-sdk new memcached-operator --api-version=cache.example.com/v1alpha1 --kind=Memcached --type=ansible
+$ cd memcached-operator
+```
+
+This creates the memcached-operator project specifically for watching the
+Memcached resource with APIVersion `cache.example.com/v1apha1` and Kind
+`Memcached`.
+
+To learn more about the project directory structure, see [project
+layout][layout_doc] doc.
+
+## Customize the operator logic
+
+For this example the memcached-operator will execute the following
+reconciliation logic for each `Memcached` Custom Resource (CR):
+- Create a memcached Deployment if it doesn't exist
+- Ensure that the Deployment size is the same as specified by the `Memcached`
+CR
+
+### Watch the Memcached CR
+
+By default, the memcached-operator watches `Memcached` resource events as shown
+in `watches.yaml` and executes Ansible Role `Memached`:
+
+```yaml
+---
+- version: v1alpha1
+  group: cache.example.com
+  kind: Memcached
+```
+
+#### Options
+**Role**
+Specifying a `role` option in `watches.yaml` will configure the operator to use
+this specified path when launching `ansible-runner` with an Ansible Role. By
+default, the `new` command will fill in an absolute path to where your role
+should go.
+```yaml
+---
+- version: v1alpha1
+  group: cache.example.com
+  kind: Memcached
+  role: /opt/ansible/roles/Memcached
+```
+
+**Playbook**
+Specifying a `playbook` option in `watches.yaml` will configure the operator to
+use this specified path when launching `ansible-runner` with an Ansible
+Playbook
+```yaml
+---
+- version: v1alpha1
+  group: cache.example.com
+  kind: Memcached
+  playbook: /opt/ansible/playbook.yaml
+```
+
+## Building the Memcached Ansible Role
+
+The first thing to do is to modify the generated Ansible role under
+`roles/Memcached`. This Ansible Role controls the logic that is executed when a
+resource is modified.
+
+### Define the Memcached spec
+
+Defining the spec for an Ansible Operator can be done entirely in Ansible. The
+Ansible Operator will simply pass all key value pairs listed in the Custom
+Resource spec field along to Ansible as
+[variables](https://docs.ansible.com/ansible/2.5/user_guide/playbooks_variables.html#passing-variables-on-the-command-line).
+It is recommended that you perform some type validation in Ansible on the
+variables to ensure that your application is receiving expected input.
+
+First, set a default in case the user doesn't set the `spec` field by modifying
+`roles/Memcached/defaults/main.yml`:
+```yaml
+size: 1
+```
+
+### Defining the Memcached deployment
+
+Now that we have the spec defined, we can define what Ansible is actually
+executed on resource changes. Since this is an Ansible Role, the default
+behavior will be to execute the tasks in `roles/Memcached/tasks/main.yml`. We
+want Ansible to create a deployment if it does not exist which runs the
+`memcached:1.4.36-alpine` image. Ansible 2.5+ supports the [k8s Ansible
+Module](https://docs.ansible.com/ansible/2.6/modules/k8s_module.html) which we
+will leverage to control the deployment definition.
+
+Modify `roles/Memcached/tasks/main.yml` to look like the following:
+```yaml
+---
+- name: start memcached
+  k8s:
+    definition:
+      kind: Deployment
+      apiVersion: apps/v1
+      metadata:
+        name: '{{ meta.name }}-memcached'
+        namespace: '{{ meta.namespace }}'
+      spec:
+        replicas: "{{size}}"
+        selector:
+          matchLabels:
+            app: memcached
+        template:
+          metadata:
+            labels:
+              app: memcached
+          spec:
+            containers:
+            - name: memcached
+              command:
+              - memcached
+              - -m=64
+              - -o
+              - modern
+              - -v
+              image: "docker.io/memcached:1.4.36-alpine"
+              ports:
+                - containerPort: 11211
+
+```
+
+It is important to note that we used the `size` variable to control how many
+replicas of the Memcached deployment we want. We set the default to `1`, but
+any user can create a Custom Resource that overwrites the default.
+
+### Build and run the operator
+
+Before running the operator, Kubernetes needs to know about the new custom
+resource definition the operator will be watching.
+
+Deploy the CRD:
+
+```sh
+$ kubectl create -f deploy/crd.yaml
+```
+
+Once this is done, there are two ways to run the operator:
+
+- As a pod inside a Kubernetes cluster
+- As a go program outside the cluster using `operator-sdk`
+
+#### 1. Run as a pod inside a Kubernetes cluster
+
+Running as a pod inside a Kubernetes cluster is preferred for production use.
+
+Build the memcached-operator image and push it to a registry:
+```
+$ operator-sdk build quay.io/example/memcached-operator:v0.0.1
+$ docker push quay.io/example/memcached-operator:v0.0.1
+```
+
+Kubernetes deployment manifests are generated in `deploy/operator.yaml`. The
+deployment image in this file needs to be modified from the placeholder
+`REPLACE_IMAGE` to the previous built image. To do this run:
+```
+$ sed -i 's|REPLACE_IMAGE|quay.io/example/memcached-operator:v0.0.1|g' deploy/operator.yaml
+```
+
+Deploy the memcached-operator:
+
+```sh
+$ kubectl create -f deploy/rbac.yaml
+$ kubectl create -f deploy/operator.yaml
+```
+
+**NOTE**: `deploy/rbac.yaml` creates a `ClusterRoleBinding` and assumes we are
+working in namespace `default`. If you are working in a different namespace you
+must modify this file before creating it.
+
+Verify that the memcached-operator is up and running:
+
+```sh
+$ kubectl get deployment
+NAME                     DESIRED   CURRENT   UP-TO-DATE   AVAILABLE   AGE
+memcached-operator       1         1         1            1           1m
+```
+
+#### 2. Run outside the cluster
+
+This method is preferred during the development cycle to speed up deployment and testing.
+
+**Note**: Ensure that [Ansible Runner][ansible_runner_tool] and [Ansible Runner
+HTTP Plugin][ansible_runner_http_plugin] is installed or else you will see
+unexpected errors from Ansible Runner when a Custom Resource is created.
+
+It is also important that the `role` path referenced in `watches.yaml` exists
+on your machine. Since we are normally used to using a container where the Role
+is put on disk for us, we need to manually copy our role to the configured
+Ansible Roles path (e.g `/etc/ansible/roles`.
+
+Run the operator locally with the default kubernetes config file present at
+`$HOME/.kube/config`:
+
+```sh
+$ operator-sdk up local
+INFO[0000] Go Version: go1.10
+INFO[0000] Go OS/Arch: darwin/amd64
+INFO[0000] operator-sdk Version: 0.0.5+git
+```
+
+Run the operator locally with a provided kubernetes config file:
+
+```sh
+$ operator-sdk up local --kubeconfig=config
+INFO[0000] Go Version: go1.10
+INFO[0000] Go OS/Arch: darwin/amd64
+INFO[0000] operator-sdk Version: 0.0.5+git
+```
+
+### Create a Memcached CR
+
+Modify `deploy/cr.yaml` as shown and create a `Memcached` custom resource:
+
+```sh
+$ cat deploy/cr.yaml
+apiVersion: "cache.example.com/v1alpha1"
+kind: "Memcached"
+metadata:
+  name: "example-memcached"
+spec:
+  size: 3
+
+$ kubectl apply -f deploy/cr.yaml
+```
+
+Ensure that the memcached-operator creates the deployment for the CR:
+
+```sh
+$ kubectl get deployment
+NAME                     DESIRED   CURRENT   UP-TO-DATE   AVAILABLE   AGE
+memcached-operator       1         1         1            1           2m
+example-memcached        3         3         3            3           1m
+```
+
+Check the pods to confirm 3 replicas were created:
+
+```sh
+$ kubectl get pods
+NAME                                  READY     STATUS    RESTARTS   AGE
+example-memcached-6fd7c98d8-7dqdr     1/1       Running   0          1m
+example-memcached-6fd7c98d8-g5k7v     1/1       Running   0          1m
+example-memcached-6fd7c98d8-m7vn7     1/1       Running   0          1m
+memcached-operator-7cc7cfdf86-vvjqk   1/1       Running   0          2m
+```
+
+### Update the size
+
+Change the `spec.size` field in the memcached CR from 3 to 4 and apply the
+change:
+
+```sh
+$ cat deploy/cr.yaml
+apiVersion: "cache.example.com/v1alpha1"
+kind: "Memcached"
+metadata:
+  name: "example-memcached"
+spec:
+  size: 4
+
+$ kubectl apply -f deploy/cr.yaml
+```
+
+Confirm that the operator changes the deployment size:
+
+```sh
+$ kubectl get deployment
+NAME                 DESIRED   CURRENT   UP-TO-DATE   AVAILABLE   AGE
+example-memcached    4         4         4            4           5m
+```
+
+### Cleanup
+
+Clean up the resources:
+
+```sh
+$ kubectl delete -f deploy/cr.yaml
+$ kubectl delete -f deploy/operator.yaml
+```
+
+[layout_doc]:./project_layout.md
+[dep_tool]:https://golang.github.io/dep/docs/installation.html
+[git_tool]:https://git-scm.com/downloads
+[go_tool]:https://golang.org/dl/
+[docker_tool]:https://docs.docker.com/install/
+[kubectl_tool]:https://kubernetes.io/docs/tasks/tools/install-kubectl/
+[minikube_tool]:https://github.com/kubernetes/minikube#installation
+[ansible_tool]:https://docs.ansible.com/ansible/latest/index.html
+[ansible_runner_tool]:https://ansible-runner.readthedocs.io/en/latest/install.html
+[ansible_runner_http_plugin]:https://github.com/ansible/ansible-runner-http
diff --git a/doc/sdk-cli-reference.md b/doc/sdk-cli-reference.md
index 6ef5eac68d..c46e4c10db 100644
--- a/doc/sdk-cli-reference.md
+++ b/doc/sdk-cli-reference.md
@@ -113,6 +113,29 @@ Run code-generation for custom resources
 Generating deepcopy funcs
 ```
 
+#### crd - Generates a custom resource definition (CRD) and the custom resource (CR) files
+
+##### Use
+
+crd generator generates custom resource definition and custom resource
+files for the specified api-version and kind.
+
+##### Flags
+
+* `--api-version` **(required)** string - Kubernetes apiVersion and has a format of $GROUP_NAME/$VERSION (e.g app.example.com/v1alpha1)
+* `-h, --help` - help for k8s
+* `--kind` **(required)** string - Kubernetes CustomResourceDefinition kind. (e.g AppService)
+
+##### Example
+
+```bash
+operator-sdk generate crd --api-version app.example.com/v1alpha1 --kind AppService
+
+# Output:
+Generating custom resource definition (CRD) file
+Create <path_to_project>/deploy/appservice_cr.yaml
+Create <path_to_project>/deploy/appservice_crd.yaml
+```
 #### olm-catalog - Generates OLM Catalog manifests
 
 ##### Flags
@@ -147,6 +170,8 @@ generates a default directory layout based on the input `project-name`.
 
 * `--api-version` **(required)** string - Kubernetes apiVersion and has a format of `$GROUP_NAME/$VERSION` (e.g app.example.com/v1alpha1)
 * `--kind` **(required)** string - Kubernetes CustomResourceDefintion kind. (e.g AppService)
+* `--skip-git-init` Do not init the directory as a git repository
+* `--type` Type of operator to initialize (e.g "ansible") (default "go")
 * `-h, --help` - help for new
 
 ### Example
diff --git a/doc/user-guide.md b/doc/user-guide.md
index 4030df84f5..3475065b74 100644
--- a/doc/user-guide.md
+++ b/doc/user-guide.md
@@ -2,6 +2,10 @@
 
 This guide walks through an example of building a simple memcached-operator using tools and libraries provided by the Operator SDK.
 
+To learn how to use Ansible to create a Memcached operator, see [Ansible
+Operator User Guide][ansible_user_guide]. The rest of this document will show
+how to program an operator in Go.
+
 ## Prerequisites
 
 - [dep][dep_tool] version v0.5.0+.
@@ -306,6 +310,7 @@ func main() {
 
 [memcached_handler]: ../example/memcached-operator/handler.go.tmpl
 [layout_doc]:./project_layout.md
+[ansible_user_guide]:./ansible/user-guide.md
 [dep_tool]:https://golang.github.io/dep/docs/installation.html
 [git_tool]:https://git-scm.com/downloads
 [go_tool]:https://golang.org/dl/