diff --git a/changelog/11067.bugfix.rst b/changelog/11067.bugfix.rst
new file mode 100644
index 00000000000..4e3cb8e7dd7
--- /dev/null
+++ b/changelog/11067.bugfix.rst
@@ -0,0 +1,3 @@
+The test report is now consistent regardless if the test xfailed via :ref:`pytest.mark.xfail <pytest.mark.xfail ref>` or :func:`pytest.fail`.
+
+Previously, *xfailed* tests via the marker would have the string ``"reason: "`` prefixed to the message, while those *xfailed* via the function did not. The prefix has been removed.
diff --git a/src/_pytest/skipping.py b/src/_pytest/skipping.py
index 96281faec97..ec118f2c92f 100644
--- a/src/_pytest/skipping.py
+++ b/src/_pytest/skipping.py
@@ -278,7 +278,7 @@ def pytest_runtest_makereport(
         pass  # don't interfere
     elif call.excinfo and isinstance(call.excinfo.value, xfail.Exception):
         assert call.excinfo.value.msg is not None
-        rep.wasxfail = "reason: " + call.excinfo.value.msg
+        rep.wasxfail = call.excinfo.value.msg
         rep.outcome = "skipped"
     elif not rep.skipped and xfailed:
         if call.excinfo:
diff --git a/testing/test_skipping.py b/testing/test_skipping.py
index 57113ba93d5..9a6c2c4b6aa 100644
--- a/testing/test_skipping.py
+++ b/testing/test_skipping.py
@@ -448,8 +448,8 @@ def test_this_false():
         result = pytester.runpytest(p, "-rx")
         result.stdout.fnmatch_lines(
             [
-                "*test_one*test_this - reason: *NOTRUN* noway",
-                "*test_one*test_this_true - reason: *NOTRUN* condition: True",
+                "*test_one*test_this - *NOTRUN* noway",
+                "*test_one*test_this_true - *NOTRUN* condition: True",
                 "*1 passed*",
             ]
         )
@@ -492,7 +492,7 @@ def test_this():
         result = pytester.runpytest(p)
         result.stdout.fnmatch_lines(["*1 xfailed*"])
         result = pytester.runpytest(p, "-rx")
-        result.stdout.fnmatch_lines(["*XFAIL*test_this*reason:*hello*"])
+        result.stdout.fnmatch_lines(["*XFAIL*test_this*hello*"])
         result = pytester.runpytest(p, "--runxfail")
         result.stdout.fnmatch_lines(["*1 pass*"])
 
@@ -510,7 +510,7 @@ def test_this():
         result = pytester.runpytest(p)
         result.stdout.fnmatch_lines(["*1 xfailed*"])
         result = pytester.runpytest(p, "-rx")
-        result.stdout.fnmatch_lines(["*XFAIL*test_this*reason:*hello*"])
+        result.stdout.fnmatch_lines(["*XFAIL*test_this*hello*"])
         result = pytester.runpytest(p, "--runxfail")
         result.stdout.fnmatch_lines(
             """