diff --git a/techsupport_bot/commands/botinfo.py b/techsupport_bot/commands/botinfo.py
index a42a7ea8..be97c874 100644
--- a/techsupport_bot/commands/botinfo.py
+++ b/techsupport_bot/commands/botinfo.py
@@ -49,7 +49,11 @@ async def get_bot_data(self: Self, ctx: commands.Context) -> None:
 
         embed.add_field(
             name="Started",
-            value=f"{self.bot.startup_time} UTC" if self.bot.startup_time else "None",
+            value=(
+                f"<t:{int(self.bot.startup_time.timestamp())}:R>"
+                if self.bot.startup_time
+                else "Unknown"
+            ),
             inline=True,
         )
         embed.add_field(