diff --git a/__e2e__/__snapshots__/config.test.ts.snap b/__e2e__/__snapshots__/config.test.ts.snap
index b5ac0aaf8..ab8784d6d 100644
--- a/__e2e__/__snapshots__/config.test.ts.snap
+++ b/__e2e__/__snapshots__/config.test.ts.snap
@@ -20,6 +20,16 @@ exports[`shows up current config without unnecessary output 1`] = `
         "<<REPLACED>>"
       ]
     },
+    {
+      "name": "build-ios",
+      "description": "builds your app on iOS simulator",
+      "examples": [
+        "<<REPLACED>>"
+      ],
+      "options": [
+        "<<REPLACED>>"
+      ]
+    },
     {
       "name": "log-android",
       "description": "starts logkitty"
diff --git a/__e2e__/config.test.ts b/__e2e__/config.test.ts
index 527225bb2..477a38984 100644
--- a/__e2e__/config.test.ts
+++ b/__e2e__/config.test.ts
@@ -37,7 +37,7 @@ function createCorruptedSetupEnvScript() {
 
 beforeAll(() => {
   // Register all packages to be linked
-  for (const pkg of ['platform-ios', 'platform-android']) {
+  for (const pkg of ['cli-platform-ios', 'cli-platform-android']) {
     spawnScript('yarn', ['link'], {
       cwd: path.join(__dirname, `../packages/${pkg}`),
     });
diff --git a/__e2e__/root.test.ts b/__e2e__/root.test.ts
index b93acc5aa..c59b9ae97 100644
--- a/__e2e__/root.test.ts
+++ b/__e2e__/root.test.ts
@@ -12,7 +12,7 @@ const cwd = getTempDirectory('test_different_roots');
 
 beforeAll(() => {
   // Register all packages to be linked
-  for (const pkg of ['platform-ios', 'platform-android']) {
+  for (const pkg of ['cli-platform-ios', 'cli-platform-android']) {
     spawnScript('yarn', ['link'], {
       cwd: path.join(__dirname, `../packages/${pkg}`),
     });
diff --git a/packages/cli-platform-android/src/commands/buildAndroid/index.ts b/packages/cli-platform-android/src/commands/buildAndroid/index.ts
index dae41287d..05622b6d7 100644
--- a/packages/cli-platform-android/src/commands/buildAndroid/index.ts
+++ b/packages/cli-platform-android/src/commands/buildAndroid/index.ts
@@ -84,10 +84,11 @@ async function buildAndroid(
     args.mode || args.variant,
     tasks,
     'assemble',
+    androidProject.sourceDir,
   );
 
   if (args.extraParams) {
-    gradleArgs = [...gradleArgs, ...args.extraParams];
+    gradleArgs.push(...args.extraParams);
   }
 
   if (args.activeArchOnly) {
@@ -183,5 +184,5 @@ export default {
   name: 'build-android',
   description: 'builds your app',
   func: buildAndroid,
-  options: options,
+  options,
 };
diff --git a/packages/cli-platform-android/src/commands/runAndroid/__tests__/runOnAllDevices.test.ts b/packages/cli-platform-android/src/commands/runAndroid/__tests__/runOnAllDevices.test.ts
index d9950eb92..1ad378d9a 100644
--- a/packages/cli-platform-android/src/commands/runAndroid/__tests__/runOnAllDevices.test.ts
+++ b/packages/cli-platform-android/src/commands/runAndroid/__tests__/runOnAllDevices.test.ts
@@ -11,6 +11,41 @@ import execa from 'execa';
 import {Flags} from '..';
 import {AndroidProjectConfig} from '@react-native-community/cli-types';
 
+const gradleTaskOutput = `
+> Task :tasks
+
+------------------------------------------------------------
+Tasks runnable from root project 'Bar'
+------------------------------------------------------------
+
+Android tasks
+-------------
+androidDependencies - Displays the Android dependencies of the project.
+signingReport - Displays the signing info for the base and test modules
+sourceSets - Prints out all the source sets defined in this project.
+
+Build tasks
+-----------
+assemble - Assemble main outputs for all the variants.
+assembleAndroidTest - Assembles all the Test applications.
+assembleDebug - Assembles main outputs for all Debug variants.
+assembleRelease - Assembles main outputs for all Release variants.
+build - Assembles and tests this project.
+buildDependents - Assembles and tests this project and all projects that depend on it.
+buildNeeded - Assembles and tests this project and all projects it depends on.
+bundle - Assemble bundles for all the variants.
+bundleDebug - Assembles bundles for all Debug variants.
+bundleRelease - Assembles bundles for all Release variants.
+
+
+Install tasks
+-------------
+installDebug - Installs the Debug build.
+installDebugAndroidTest - Installs the android (on device) tests for the Debug build.
+installRelease - Installs the Release build.
+uninstallAll - Uninstall all applications.
+`;
+
 jest.mock('execa');
 jest.mock('../getAdbPath');
 jest.mock('../tryLaunchEmulator');
@@ -35,6 +70,7 @@ describe('--appFolder', () => {
   };
   beforeEach(() => {
     jest.clearAllMocks();
+    (execa.sync as jest.Mock).mockReturnValueOnce({stdout: gradleTaskOutput});
   });
 
   it('uses task "install[Variant]" as default task', async () => {
diff --git a/packages/cli-platform-android/src/commands/runAndroid/getTaskNames.ts b/packages/cli-platform-android/src/commands/runAndroid/getTaskNames.ts
index 07233e395..c08166b23 100644
--- a/packages/cli-platform-android/src/commands/runAndroid/getTaskNames.ts
+++ b/packages/cli-platform-android/src/commands/runAndroid/getTaskNames.ts
@@ -1,13 +1,45 @@
 import {toPascalCase} from './toPascalCase';
 import type {BuildFlags} from '../buildAndroid';
+import {getGradleTasks} from './listAndroidTasks';
+import {CLIError, logger} from '@react-native-community/cli-tools';
 
 export function getTaskNames(
   appName: string,
   mode: BuildFlags['mode'] = 'debug',
   tasks: BuildFlags['tasks'],
   taskPrefix: 'assemble' | 'install',
+  sourceDir: string,
 ): Array<string> {
-  const appTasks = tasks || [taskPrefix + toPascalCase(mode)];
+  let appTasks = tasks || [taskPrefix + toPascalCase(mode)];
+
+  // Check against build flavors for "install" task ("assemble" don't care about it so much and will build all)
+  if (!tasks && taskPrefix === 'install') {
+    const actionableInstallTasks = getGradleTasks('install', sourceDir);
+    if (!actionableInstallTasks.find((t) => t.task.includes(appTasks[0]))) {
+      const installTasksForMode = actionableInstallTasks.filter((t) =>
+        t.task.toLowerCase().includes(mode),
+      );
+      if (!installTasksForMode.length) {
+        throw new CLIError(
+          `Couldn't find "${appTasks
+            .map((taskName) => taskName.replace(taskPrefix, ''))
+            .join(
+              ', ',
+            )}" build variant. Available variants are: ${actionableInstallTasks
+            .map((t) => `"${t.task.replace(taskPrefix, '')}"`)
+            .join(', ')}.`,
+        );
+      }
+      logger.warn(
+        `Found multiple tasks for "install" command: ${installTasksForMode
+          .map((t) => t.task)
+          .join(', ')}.\nSelecting first available: ${
+          installTasksForMode[0].task
+        }.`,
+      );
+      appTasks = [installTasksForMode[0].task];
+    }
+  }
 
   return appName
     ? appTasks.map((command) => `${appName}:${command}`)
diff --git a/packages/cli-platform-android/src/commands/runAndroid/index.ts b/packages/cli-platform-android/src/commands/runAndroid/index.ts
index 90aba8cf0..8071ab25a 100644
--- a/packages/cli-platform-android/src/commands/runAndroid/index.ts
+++ b/packages/cli-platform-android/src/commands/runAndroid/index.ts
@@ -21,6 +21,7 @@ import chalk from 'chalk';
 import path from 'path';
 import {build, runPackager, BuildFlags, options} from '../buildAndroid';
 import {promptForTaskSelection} from './listAndroidTasks';
+import {getTaskNames} from './getTaskNames';
 
 export interface Flags extends BuildFlags {
   appId: string;
@@ -86,19 +87,19 @@ async function buildAndRun(args: Flags, androidProject: AndroidProject) {
 
   const adbPath = getAdbPath();
 
-  let {tasks} = args;
+  let selectedTask;
 
   if (args.interactive) {
-    const selectedTask = await promptForTaskSelection(
+    const task = await promptForTaskSelection(
       'install',
       androidProject.sourceDir,
     );
-    if (selectedTask) {
-      tasks = [selectedTask];
+    if (task) {
+      selectedTask = task;
     }
   }
 
-  if (args.listDevices) {
+  if (args.listDevices || args.interactive) {
     if (args.deviceId) {
       logger.warn(
         'Both "deviceId" and "list-devices" parameters were passed to "run" command. We will list available devices and let you choose from one',
@@ -108,7 +109,9 @@ async function buildAndRun(args: Flags, androidProject: AndroidProject) {
     const device = await listAndroidDevices();
     if (!device) {
       throw new CLIError(
-        'Failed to select device, please try to run app without "list-devices" command.',
+        `Failed to select device, please try to run app without ${
+          args.listDevices ? 'list-devices' : 'interactive'
+        } command.`,
       );
     }
 
@@ -117,6 +120,7 @@ async function buildAndRun(args: Flags, androidProject: AndroidProject) {
         {...args, deviceId: device.deviceId},
         adbPath,
         androidProject,
+        selectedTask,
       );
     }
 
@@ -130,16 +134,18 @@ async function buildAndRun(args: Flags, androidProject: AndroidProject) {
         {...args, deviceId: emulator},
         adbPath,
         androidProject,
+        selectedTask,
       );
     }
     throw new CLIError(
       `Failed to launch emulator. Reason: ${chalk.dim(result.error || '')}`,
     );
   }
+
   if (args.deviceId) {
-    return runOnSpecificDevice({...args, tasks}, adbPath, androidProject);
+    return runOnSpecificDevice(args, adbPath, androidProject, selectedTask);
   } else {
-    return runOnAllDevices({...args, tasks}, cmd, adbPath, androidProject);
+    return runOnAllDevices(args, cmd, adbPath, androidProject);
   }
 }
 
@@ -147,16 +153,30 @@ function runOnSpecificDevice(
   args: Flags,
   adbPath: string,
   androidProject: AndroidProject,
+  selectedTask?: string,
 ) {
   const devices = adb.getDevices(adbPath);
   const {deviceId} = args;
+
+  // if coming from run-android command and we have selected task
+  // from interactive mode we need to create appropriate build task
+  // eg 'installRelease' -> 'assembleRelease'
+  const buildTask = selectedTask?.replace('install', 'assemble') ?? 'build';
+
   if (devices.length > 0 && deviceId) {
     if (devices.indexOf(deviceId) !== -1) {
-      // using '-x lint' in order to ignore linting errors while building the apk
-      let gradleArgs = ['build', '-x', 'lint'];
+      let gradleArgs = getTaskNames(
+        androidProject.appName,
+        args.mode || args.variant,
+        args.tasks ?? [buildTask],
+        'install',
+        androidProject.sourceDir,
+      );
 
+      // using '-x lint' in order to ignore linting errors while building the apk
+      gradleArgs.push('-x', 'lint');
       if (args.extraParams) {
-        gradleArgs = [...gradleArgs, ...args.extraParams];
+        gradleArgs.push(...args.extraParams);
       }
 
       if (args.port) {
@@ -179,7 +199,13 @@ function runOnSpecificDevice(
         build(gradleArgs, androidProject.sourceDir);
       }
 
-      installAndLaunchOnDevice(args, deviceId, adbPath, androidProject);
+      installAndLaunchOnDevice(
+        args,
+        deviceId,
+        adbPath,
+        androidProject,
+        selectedTask,
+      );
     } else {
       logger.error(
         `Could not find device with the id: "${deviceId}". Please choose one of the following:`,
@@ -196,9 +222,17 @@ function installAndLaunchOnDevice(
   selectedDevice: string,
   adbPath: string,
   androidProject: AndroidProject,
+  selectedTask?: string,
 ) {
   tryRunAdbReverse(args.port, selectedDevice);
-  tryInstallAppOnDevice(args, adbPath, selectedDevice, androidProject);
+
+  tryInstallAppOnDevice(
+    args,
+    adbPath,
+    selectedDevice,
+    androidProject,
+    selectedTask,
+  );
   tryLaunchAppOnDevice(
     selectedDevice,
     androidProject.packageName,
diff --git a/packages/cli-platform-android/src/commands/runAndroid/listAndroidTasks.ts b/packages/cli-platform-android/src/commands/runAndroid/listAndroidTasks.ts
index fdbfce848..ca6535f9d 100644
--- a/packages/cli-platform-android/src/commands/runAndroid/listAndroidTasks.ts
+++ b/packages/cli-platform-android/src/commands/runAndroid/listAndroidTasks.ts
@@ -28,7 +28,7 @@ export const parseTasksFromGradleFile = (
   return instalTasks;
 };
 
-export const promptForTaskSelection = async (
+export const getGradleTasks = (
   taskType: 'install' | 'build',
   sourceDir: string,
 ) => {
@@ -37,15 +37,22 @@ export const promptForTaskSelection = async (
   const out = execa.sync(cmd, ['tasks'], {
     cwd: sourceDir,
   }).stdout;
-  const installTasks = parseTasksFromGradleFile(taskType, out);
-  if (!installTasks.length) {
+  return parseTasksFromGradleFile(taskType, out);
+};
+
+export const promptForTaskSelection = async (
+  taskType: 'install' | 'build',
+  sourceDir: string,
+): Promise<string | undefined> => {
+  const tasks = getGradleTasks(taskType, sourceDir);
+  if (!tasks.length) {
     throw new CLIError(`No actionable ${taskType} tasks were found...`);
   }
-  const {task} = await prompts({
+  const {task}: {task: string} = await prompts({
     type: 'select',
     name: 'task',
     message: `Select ${taskType} task you want to perform`,
-    choices: installTasks.map((t: GradleTask) => ({
+    choices: tasks.map((t: GradleTask) => ({
       title: `${chalk.bold(t.task)} - ${t.description}`,
       value: t.task,
     })),
diff --git a/packages/cli-platform-android/src/commands/runAndroid/runOnAllDevices.ts b/packages/cli-platform-android/src/commands/runAndroid/runOnAllDevices.ts
index 7ce7b5f22..eafe5d503 100644
--- a/packages/cli-platform-android/src/commands/runAndroid/runOnAllDevices.ts
+++ b/packages/cli-platform-android/src/commands/runAndroid/runOnAllDevices.ts
@@ -59,10 +59,11 @@ async function runOnAllDevices(
         args.mode || args.variant,
         args.tasks,
         'install',
+        androidProject.sourceDir,
       );
 
       if (args.extraParams) {
-        gradleArgs = [...gradleArgs, ...args.extraParams];
+        gradleArgs.push(...args.extraParams);
       }
 
       if (args.port != null) {
@@ -120,8 +121,7 @@ async function runOnAllDevices(
 
 function createInstallError(error: Error & {stderr: string}) {
   const stderr = (error.stderr || '').toString();
-  let message = '';
-
+  let message = error.message ?? '';
   // Pass the error message from the command to stdout because we pipe it to
   // parent process so it's not visible
   logger.log(stderr);
diff --git a/packages/cli-platform-android/src/commands/runAndroid/tryInstallAppOnDevice.ts b/packages/cli-platform-android/src/commands/runAndroid/tryInstallAppOnDevice.ts
index 05d00d589..fdff32aeb 100644
--- a/packages/cli-platform-android/src/commands/runAndroid/tryInstallAppOnDevice.ts
+++ b/packages/cli-platform-android/src/commands/runAndroid/tryInstallAppOnDevice.ts
@@ -10,19 +10,33 @@ function tryInstallAppOnDevice(
   adbPath: string,
   device: string,
   androidProject: AndroidProject,
+  selectedTask?: string,
 ) {
   try {
     // "app" is usually the default value for Android apps with only 1 app
     const {appName, sourceDir} = androidProject;
-    const variant = (args.mode || 'debug').toLowerCase();
+
+    const defaultVariant = (args.mode || 'debug').toLowerCase();
+
+    // handle if selected task from interactive mode includes build flavour as well, eg. installProductionDebug should create ['production','debug'] array
+    const variantFromSelectedTask = selectedTask
+      ?.replace('install', '')
+      .split(/(?=[A-Z])/);
+
+    // create path to output file, eg. `production/debug`
+    const variantPath =
+      variantFromSelectedTask?.join('/')?.toLowerCase() ?? defaultVariant;
+    // create output file name, eg. `production-debug`
+    const variantAppName =
+      variantFromSelectedTask?.join('-')?.toLowerCase() ?? defaultVariant;
 
     let pathToApk;
     if (!args.binaryPath) {
-      const buildDirectory = `${sourceDir}/${appName}/build/outputs/apk/${variant}`;
+      const buildDirectory = `${sourceDir}/${appName}/build/outputs/apk/${variantPath}`;
       const apkFile = getInstallApkName(
         appName,
         adbPath,
-        variant,
+        variantAppName,
         device,
         buildDirectory,
       );
diff --git a/packages/cli-platform-ios/src/commands/buildIOS/index.ts b/packages/cli-platform-ios/src/commands/buildIOS/index.ts
index d6cd90ad1..aa1e1edd9 100644
--- a/packages/cli-platform-ios/src/commands/buildIOS/index.ts
+++ b/packages/cli-platform-ios/src/commands/buildIOS/index.ts
@@ -255,11 +255,6 @@ export const iosBuildOptions = [
     description:
       'Location for iOS build artifacts. Corresponds to Xcode\'s "-derivedDataPath".',
   },
-  {
-    name: '--interactive',
-    description:
-      'Explicitly select which scheme and configuration to use before running a build',
-  },
   {
     name: '--extra-params <string>',
     description: 'Custom params that will be passed to xcodebuild command.',
@@ -285,5 +280,12 @@ export default {
       cmd: 'react-native build-ios --simulator "IPhone 11"',
     },
   ],
-  options: iosBuildOptions,
+  options: [
+    ...iosBuildOptions,
+    {
+      name: '--interactive',
+      description:
+        'Explicitly select which scheme and configuration to use before running a build',
+    },
+  ],
 };
diff --git a/packages/cli-platform-ios/src/commands/runIOS/index.ts b/packages/cli-platform-ios/src/commands/runIOS/index.ts
index 2cc142d4b..1fcf427f7 100644
--- a/packages/cli-platform-ios/src/commands/runIOS/index.ts
+++ b/packages/cli-platform-ios/src/commands/runIOS/index.ts
@@ -100,7 +100,7 @@ async function runIOS(_: Array<string>, ctx: Config, args: FlagsT) {
   const modifiedArgs = {...args, scheme, mode};
 
   modifiedArgs.mode = getConfigurationScheme(
-    {scheme: args.scheme, mode: args.mode},
+    {scheme: modifiedArgs.scheme, mode: modifiedArgs.mode},
     sourceDir,
   );
 
@@ -111,7 +111,7 @@ async function runIOS(_: Array<string>, ctx: Config, args: FlagsT) {
   );
 
   const availableDevices = await listIOSDevices();
-  if (modifiedArgs.listDevices) {
+  if (modifiedArgs.listDevices || modifiedArgs.interactive) {
     if (modifiedArgs.device || modifiedArgs.udid) {
       logger.warn(
         `Both ${
@@ -122,7 +122,9 @@ async function runIOS(_: Array<string>, ctx: Config, args: FlagsT) {
     const selectedDevice = await promptForDeviceSelection(availableDevices);
     if (!selectedDevice) {
       throw new CLIError(
-        'Failed to select device, please try to run app without "list-devices" command.',
+        `Failed to select device, please try to run app without ${
+          args.listDevices ? 'list-devices' : 'interactive'
+        } command.`,
       );
     }
     if (selectedDevice.type === 'simulator') {
@@ -597,5 +599,10 @@ export default {
       description:
         'List all available iOS devices and simulators and let you choose one to run the app. ',
     },
+    {
+      name: '--interactive',
+      description:
+        'Explicitly select which scheme and configuration to use before running a build and select device to run the application.',
+    },
   ],
 };