diff --git a/packages/core/src/__tests__/analytics.test.ts b/packages/core/src/__tests__/analytics.test.ts
index 49ffc698a..c28305c8d 100644
--- a/packages/core/src/__tests__/analytics.test.ts
+++ b/packages/core/src/__tests__/analytics.test.ts
@@ -119,6 +119,19 @@ describe('SegmentClient', () => {
   });
 
   describe('#reset', () => {
+    it('resets all userInfo except anonymousId', () => {
+      client = new SegmentClient(clientArgs);
+      const setUserInfo = jest.spyOn(store.userInfo, 'set');
+
+      client.reset(false);
+
+      expect(setUserInfo).toHaveBeenCalledWith({
+        anonymousId: 'anonymousId',
+        userId: undefined,
+        traits: undefined,
+      });
+    });
+
     it('resets user data, identity, traits', () => {
       client = new SegmentClient(clientArgs);
       const setUserInfo = jest.spyOn(store.userInfo, 'set');
diff --git a/packages/core/src/analytics.ts b/packages/core/src/analytics.ts
index 1e31cb5eb..0d8ed6da2 100644
--- a/packages/core/src/analytics.ts
+++ b/packages/core/src/analytics.ts
@@ -651,12 +651,18 @@ export class SegmentClient {
     this.appState = nextAppState;
   }
 
-  reset() {
+  reset(resetAnonymousId: boolean = true) {
+    const anonymousId =
+      resetAnonymousId === true
+        ? getUUID()
+        : this.store.userInfo.get().anonymousId;
+
     this.store.userInfo.set({
-      anonymousId: getUUID(),
+      anonymousId,
       userId: undefined,
       traits: undefined,
     });
+
     this.logger.info('Client has been reset');
   }
 }
diff --git a/yarn.lock b/yarn.lock
index f23f6bee6..ac96af7d0 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -2113,10 +2113,10 @@
     conventional-recommended-bump "^6.1.0"
     prepend-file "^2.0.0"
 
-"@segment/sovran-react-native@^0.2.4":
-  version "0.2.4"
-  resolved "https://registry.yarnpkg.com/@segment/sovran-react-native/-/sovran-react-native-0.2.4.tgz#8f73ba41febf8cb2f711a0d15d38a79384b0b767"
-  integrity sha512-+r98+pDMUQj8Siw4gG3KRSH7pIt4Q6omu4vwBfT0oBRpZ0dsSz6a17xTlEZkUU3ytgDj1c/fmJQg6V8tLgkbWw==
+"@segment/sovran-react-native@^0.2.6":
+  version "0.2.6"
+  resolved "https://registry.yarnpkg.com/@segment/sovran-react-native/-/sovran-react-native-0.2.6.tgz#895ef37b71c299f56c89515cf8d200f13fce2251"
+  integrity sha512-SxqKvMvgu9PZo0jSkZ0yys08H9qJbI1uGbaeBvJFZfs92TIvQmcW0PYQZsspqt85RPzrL4J9KDio6xoLXmHurw==
   dependencies:
     "@react-native-async-storage/async-storage" "^1.15.15"
     ansi-regex "5.0.1"