diff --git a/example/ios/Podfile.lock b/example/ios/Podfile.lock
index 4a29b1ee8..3dee3fe97 100644
--- a/example/ios/Podfile.lock
+++ b/example/ios/Podfile.lock
@@ -286,7 +286,7 @@ PODS:
     - React
   - RNGestureHandler (2.3.0):
     - React-Core
-  - segment-analytics-react-native (2.1.11):
+  - segment-analytics-react-native (2.1.12):
     - React-Core
     - sovran-react-native
   - segment-analytics-react-native-plugin-idfa (0.2.1):
@@ -459,7 +459,7 @@ SPEC CHECKSUMS:
   RNCAsyncStorage: b49b4e38a1548d03b74b30e558a1d18465b94be7
   RNCMaskedView: 0e1bc4bfa8365eba5fbbb71e07fbdc0555249489
   RNGestureHandler: 77d59828d40838c9fabb76a12d2d0a80c006906f
-  segment-analytics-react-native: b251b9e7277a8cbf0a8379d9bca155f0aa1d5d4a
+  segment-analytics-react-native: 5287504fa5aa60e64dbb497bee5c7eb6f94e5e49
   segment-analytics-react-native-plugin-idfa: 80e5d610f537156833eabea12a1804523355de95
   sovran-react-native: ef02f663b489ac5e63ea7b80cd8426bf82992263
   Yoga: 90dcd029e45d8a7c1ff059e8b3c6612ff409061a
diff --git a/packages/plugins/plugin-adjust/src/AdjustPlugin.tsx b/packages/plugins/plugin-adjust/src/AdjustPlugin.tsx
index f0b3dba13..f029e8b67 100644
--- a/packages/plugins/plugin-adjust/src/AdjustPlugin.tsx
+++ b/packages/plugins/plugin-adjust/src/AdjustPlugin.tsx
@@ -17,7 +17,7 @@ export class AdjustPlugin extends DestinationPlugin {
   key = 'Adjust';
 
   private settings: SegmentAdjustSettings | null = null;
-  private hasRegisteredCallback: Boolean = false;
+  private hasRegisteredCallback: boolean = false;
 
   update(settings: SegmentAPISettings, _: UpdateType) {
     const adjustSettings = settings.integrations[
diff --git a/packages/plugins/plugin-appsflyer/src/AppsflyerPlugin.tsx b/packages/plugins/plugin-appsflyer/src/AppsflyerPlugin.tsx
index ed722d917..ac905f77b 100644
--- a/packages/plugins/plugin-appsflyer/src/AppsflyerPlugin.tsx
+++ b/packages/plugins/plugin-appsflyer/src/AppsflyerPlugin.tsx
@@ -3,27 +3,65 @@ import {
   IdentifyEventType,
   PluginType,
   TrackEventType,
+  UpdateType,
+  SegmentAPISettings,
 } from '@segment/analytics-react-native';
-import appsFlyer, { InitSDKOptions } from 'react-native-appsflyer';
+import type { SegmentAppsflyerSettings } from './types';
+import appsFlyer from 'react-native-appsflyer';
 import identify from './methods/identify';
 import track from './methods/track';
 
 export class AppsflyerPlugin extends DestinationPlugin {
   type = PluginType.destination;
-  key = 'Appsflyer';
+  key = 'AppsFlyer';
 
-  constructor(opts: InitSDKOptions) {
-    super();
+  private settings: SegmentAppsflyerSettings | null = null;
+  private hasRegisteredInstallCallback: boolean = false;
+  private hasRegisteredDeepLinkCallback: boolean = false;
+  private hasInitialized: boolean = false;
 
-    const defaultOpts = {
-      isDebug: true,
+  update(settings: SegmentAPISettings, _: UpdateType) {
+    let defaultOpts = {
+      isDebug: false,
       timeToWaitForATTUserAuthorization: 60,
+      onInstallConversionDataListener: true,
     };
 
-    appsFlyer.initSdk({
-      ...defaultOpts,
-      ...opts,
-    });
+    const appsflyerSettings = settings.integrations[
+      this.key
+    ] as SegmentAppsflyerSettings;
+
+    if (appsflyerSettings === undefined) {
+      return;
+    }
+    const clientConfig = this.analytics?.getConfig();
+
+    this.settings = appsflyerSettings;
+
+    if (
+      this.settings.trackAttributionData &&
+      !this.hasRegisteredInstallCallback
+    ) {
+      this.registerConversionCallback();
+      this.hasRegisteredInstallCallback = true;
+    }
+
+    if (
+      clientConfig?.trackDeepLinks === true &&
+      !this.hasRegisteredDeepLinkCallback
+    ) {
+      this.registerDeepLinkCallback();
+      this.hasRegisteredDeepLinkCallback = true;
+    }
+    if (!this.hasInitialized) {
+      appsFlyer.initSdk({
+        devKey: this.settings.appsFlyerDevKey,
+        appId: this.settings.appleAppID,
+        onDeepLinkListener: clientConfig?.trackDeepLinks === true,
+        ...defaultOpts,
+      });
+      this.hasInitialized = true;
+    }
   }
 
   identify(event: IdentifyEventType) {
@@ -35,4 +73,41 @@ export class AppsflyerPlugin extends DestinationPlugin {
     track(event);
     return event;
   }
+
+  registerConversionCallback = () => {
+    appsFlyer.onInstallConversionData((res) => {
+      const { af_status, media_source, campaign, is_first_launch } = res?.data;
+      const properties = {
+        provider: this.key,
+        campaign: {
+          source: media_source,
+          name: campaign,
+        },
+      };
+
+      if (is_first_launch === 'true') {
+        if (af_status === 'Non-organic') {
+          this.analytics?.track('Install Attributed', properties);
+        } else {
+          this.analytics?.track('Organic Install', { provider: 'AppsFlyer' });
+        }
+      }
+    });
+  };
+
+  registerDeepLinkCallback = () => {
+    appsFlyer.onAppOpenAttribution((res) => {
+      if (res?.status === 'success') {
+        const { campaign, media_source } = res.data;
+        const properties = {
+          provider: this.key,
+          campaign: {
+            name: campaign,
+            source: media_source,
+          },
+        };
+        this.analytics?.track('Deep Link Opened', properties);
+      }
+    });
+  };
 }
diff --git a/packages/plugins/plugin-appsflyer/src/types.ts b/packages/plugins/plugin-appsflyer/src/types.ts
new file mode 100644
index 000000000..6a6544e58
--- /dev/null
+++ b/packages/plugins/plugin-appsflyer/src/types.ts
@@ -0,0 +1,9 @@
+export type SegmentAppsflyerSettings = {
+  appleAppID?: string;
+  appsFlyerDevKey: string;
+  httpFallback: boolean;
+  rokuAppID?: string;
+  trackAttributionData: boolean;
+  type: string;
+  versionSettings: { [key: string]: string[] };
+};