diff --git a/.changeset/playwright-install-on-test-e2e.md b/.changeset/playwright-install-on-test-e2e.md
new file mode 100644
index 000000000..8fa65bc79
--- /dev/null
+++ b/.changeset/playwright-install-on-test-e2e.md
@@ -0,0 +1,5 @@
+---
+'sv': patch
+---
+
+fix(playwright): move `playwright install` from `prepare` to `test:e2e` script
diff --git a/packages/sv/src/addons/playwright.ts b/packages/sv/src/addons/playwright.ts
index f79a93e15..013194e32 100644
--- a/packages/sv/src/addons/playwright.ts
+++ b/packages/sv/src/addons/playwright.ts
@@ -14,8 +14,8 @@ export default defineAddon({
 		sv.file(
 			file.package,
 			transforms.json(({ data, json }) => {
-				json.packageScriptsUpsert(data, 'prepare', 'playwright install', { mode: 'prepend' });
 				json.packageScriptsUpsert(data, 'test:e2e', 'playwright test');
+				json.packageScriptsUpsert(data, 'test:e2e', 'playwright install', { mode: 'prepend' });
 				json.packageScriptsUpsert(data, 'test', 'npm run test:e2e');
 			})
 		);
diff --git a/packages/sv/src/cli/tests/snapshots/create-with-all-addons/package.json b/packages/sv/src/cli/tests/snapshots/create-with-all-addons/package.json
index 89aa7d5d1..8eae35eb7 100644
--- a/packages/sv/src/cli/tests/snapshots/create-with-all-addons/package.json
+++ b/packages/sv/src/cli/tests/snapshots/create-with-all-addons/package.json
@@ -7,14 +7,14 @@
 		"dev": "vite dev",
 		"build": "vite build",
 		"preview": "vite preview",
-		"prepare": "playwright install && svelte-kit sync || echo ''",
+		"prepare": "svelte-kit sync || echo ''",
 		"check": "svelte-kit sync && svelte-check --tsconfig ./tsconfig.json",
 		"check:watch": "svelte-kit sync && svelte-check --tsconfig ./tsconfig.json --watch",
 		"lint": "prettier --check . && eslint .",
 		"format": "prettier --write .",
 		"test:unit": "vitest",
 		"test": "npm run test:unit -- --run && npm run test:e2e",
-		"test:e2e": "playwright test",
+		"test:e2e": "playwright install && playwright test",
 		"db:push": "drizzle-kit push",
 		"db:generate": "drizzle-kit generate",
 		"db:migrate": "drizzle-kit migrate",