diff --git a/modules/taboolaBidAdapter.js b/modules/taboolaBidAdapter.js
index 487b9e8a0..ac4fed11f 100644
--- a/modules/taboolaBidAdapter.js
+++ b/modules/taboolaBidAdapter.js
@@ -84,8 +84,7 @@ export const spec = {
   buildRequests: (validBidRequests, bidderRequest) => {
     const [bidRequest] = validBidRequests;
     const {refererInfo, gdprConsent = {}, uspConsent} = bidderRequest;
-    const {publisherId} = bidRequest.params;
-    let {url = END_POINT_URL} = bidRequest.params;
+    const {publisherId, endpointUrl} = bidRequest.params;
     const site = getSiteProperties(bidRequest.params, refererInfo);
     const device = {ua: navigator.userAgent};
     const imps = getImps(validBidRequests);
@@ -129,7 +128,7 @@ export const spec = {
       regs
     };
 
-    url = [url, publisherId].join('/');
+    const url = [endpointUrl || END_POINT_URL, publisherId].join('/');
 
     return {
       url,
diff --git a/modules/taboolaBidAdapter.md b/modules/taboolaBidAdapter.md
index 17aa76d0e..d63616d23 100644
--- a/modules/taboolaBidAdapter.md
+++ b/modules/taboolaBidAdapter.md
@@ -31,7 +31,7 @@ The Taboola Bidding adapter requires setup before beginning. Please contact us o
       bidfloor: 0.25, // Optional - default is null
       bcat: ['IAB1-1'], // Optional - default is []
       badv: ['example.com'],  // Optional - default is []
-      url: ['https://example.com']  // Optional - default is null
+      endpointUrl: ['https://example.com']  // Optional
     }
   }]
 }];
@@ -46,6 +46,6 @@ The Taboola Bidding adapter requires setup before beginning. Please contact us o
 | `bcat`        | optional | List of blocked advertiser categories (IAB)             | `['IAB1-1']`               | `Array`      |
 | `badv`        | optional | Blocked Advertiser Domains                              | `'example.com'`            | `String Url` |
 | `bidfloor`    | optional | CPM bid floor                                           | `0.25`                     | `Float`      |
-| `url`         | optional | Endpoint Url (only if provided by Taboola)              | `https://example.com`      | `String`     |
+| `endpointUrl` | optional | Endpoint Url (only if provided by Taboola)              | `https://example.com`      | `String`     |
 
 
diff --git a/test/spec/modules/taboolaBidAdapter_spec.js b/test/spec/modules/taboolaBidAdapter_spec.js
index 8d29fdc79..5899b03a2 100644
--- a/test/spec/modules/taboolaBidAdapter_spec.js
+++ b/test/spec/modules/taboolaBidAdapter_spec.js
@@ -96,7 +96,20 @@ describe('Taboola Adapter', function () {
         params: {
           publisherId: 'publisherId',
           tagId: 'below the article',
-          url: null
+          endpointUrl: null
+        },
+        ...displayBidRequestParams
+      }
+      expect(spec.isBidRequestValid(bid)).to.equal(true)
+    })
+
+    it('should succeed when url is empty string', function () {
+      const bid = {
+        bidder: 'taboola',
+        params: {
+          publisherId: 'publisherId',
+          tagId: 'below the article',
+          endpointUrl: ''
         },
         ...displayBidRequestParams
       }
@@ -109,7 +122,7 @@ describe('Taboola Adapter', function () {
         params: {
           publisherId: 'publisherId',
           tagId: 'below the article',
-          url: 'https://example.com'
+          endpointUrl: 'https://example.com'
         },
         ...displayBidRequestParams
       }
@@ -182,18 +195,36 @@ describe('Taboola Adapter', function () {
         params: {
           publisherId: 'publisherId',
           tagId: 'placement name',
-          url: 'https://example.com'
+          endpointUrl: 'https://example.com'
         },
         bidId: 'aa43860a-4644-442a-b5e0-93f268cs4d19',
         auctionId: '65746dca-26f3-4186-be13-dfa63469b1b7',
       }
-      const defaultBidRequestWithUrl = {
+      let defaultBidRequestWithUrl = {
         ...commonBidRequestWithUrl,
         ...displayBidRequestParams,
       }
       const res = spec.buildRequests([defaultBidRequestWithUrl], commonBidderRequest);
+      expect(res.url).to.equal(`${commonBidRequestWithUrl.params.endpointUrl}/${commonBidRequest.params.publisherId}`);
+    })
 
-      expect(res.url).to.equal(`${commonBidRequestWithUrl.params.url}/${commonBidRequest.params.publisherId}`);
+    it('should fill default url when url param is empty string', function () {
+      const commonBidRequestWithUrl = {
+        bidder: 'taboola',
+        params: {
+          publisherId: 'publisherId',
+          tagId: 'placement name',
+          endpointUrl: ''
+        },
+        bidId: 'aa43860a-4644-442a-b5e0-93f268cs4d19',
+        auctionId: '65746dca-26f3-4186-be13-dfa63469b1b7',
+      }
+      let defaultBidRequestWithUrl = {
+        ...commonBidRequestWithUrl,
+        ...displayBidRequestParams,
+      }
+      const res = spec.buildRequests([defaultBidRequestWithUrl], commonBidderRequest);
+      expect(res.url).to.equal(`${END_POINT_URL}/${commonBidRequestWithUrl.params.publisherId}`);
     })
 
     it('should pass optional parameters in request', function () {