diff --git a/modules/taboolaBidAdapter.js b/modules/taboolaBidAdapter.js
index 6e6d89dc9..91e519cda 100644
--- a/modules/taboolaBidAdapter.js
+++ b/modules/taboolaBidAdapter.js
@@ -276,9 +276,7 @@ function fillTaboolaReqData(bidderRequest, bidRequest, data) {
     buyeruid: userData.getUserId(gdprConsent, uspConsent),
     ext: {}
   };
-  if (bidderRequest && bidderRequest.ortb2 && bidderRequest.ortb2.user) {
-    user.data = bidderRequest.ortb2.user.data;
-  }
+
   const regs = {
     coppa: 0,
     ext: {}
@@ -308,6 +306,12 @@ function fillTaboolaReqData(bidderRequest, bidRequest, data) {
     wlang: []
   };
 
+  if (bidderRequest && bidderRequest.ortb2 && bidderRequest.ortb2.user) {
+    user.data = bidderRequest.ortb2.user.data;
+  } else {
+    data.user = user;
+  }
+
   data.id = bidderRequest.bidderRequestId;
   data.site = site;
   data.device = device;
diff --git a/test/spec/modules/taboolaBidAdapter_spec.js b/test/spec/modules/taboolaBidAdapter_spec.js
index ca09fbbbc..7d775610e 100644
--- a/test/spec/modules/taboolaBidAdapter_spec.js
+++ b/test/spec/modules/taboolaBidAdapter_spec.js
@@ -363,6 +363,9 @@ describe('Taboola Adapter', function () {
             bcat: ['EX1', 'EX2', 'EX3'],
             badv: ['site.com'],
             wlang: ['de'],
+            user: {
+              buyeruid: 'buyeruid_examle'
+            }
           }
         }
         const res = spec.buildRequests([defaultBidRequest], bidderRequest);