diff --git a/modules/taboolaBidAdapter.js b/modules/taboolaBidAdapter.js
index 8db98409a..487b9e8a0 100644
--- a/modules/taboolaBidAdapter.js
+++ b/modules/taboolaBidAdapter.js
@@ -85,6 +85,7 @@ export const spec = {
     const [bidRequest] = validBidRequests;
     const {refererInfo, gdprConsent = {}, uspConsent} = bidderRequest;
     const {publisherId} = bidRequest.params;
+    let {url = END_POINT_URL} = bidRequest.params;
     const site = getSiteProperties(bidRequest.params, refererInfo);
     const device = {ua: navigator.userAgent};
     const imps = getImps(validBidRequests);
@@ -128,7 +129,7 @@ export const spec = {
       regs
     };
 
-    const url = [END_POINT_URL, publisherId].join('/');
+    url = [url, publisherId].join('/');
 
     return {
       url,
diff --git a/modules/taboolaBidAdapter.md b/modules/taboolaBidAdapter.md
index 33e725927..17aa76d0e 100644
--- a/modules/taboolaBidAdapter.md
+++ b/modules/taboolaBidAdapter.md
@@ -30,7 +30,8 @@ The Taboola Bidding adapter requires setup before beginning. Please contact us o
       publisherId: 'tester-pub', // your-publisher-id
       bidfloor: 0.25, // Optional - default is null
       bcat: ['IAB1-1'], // Optional - default is []
-      badv: ['example.com']  // Optional - default is []
+      badv: ['example.com'],  // Optional - default is []
+      url: ['https://example.com']  // Optional - default is null
     }
   }]
 }];
@@ -38,12 +39,13 @@ The Taboola Bidding adapter requires setup before beginning. Please contact us o
 
 # Parameters
 
-| Name           | Scope    | Description                                             | Example                    | Type         |
-|----------------|----------|---------------------------------------------------------|----------------------------|--------------|
-| `tagId`        | required | Tag ID / Placement Name <br>                            | `'Below The Article'`      | `String`     |
-| `publisherId`  | required | Numeric Publisher ID <br>(as provided by Taboola)       | `'1234567'`                | `String`     |
-| `bcat`         | optional | List of blocked advertiser categories (IAB)             | `['IAB1-1']`               | `Array`      |
-| `badv`         | optional | Blocked Advertiser Domains                              | `'example.com'`            | `String Url` |
-| `bidfloor`     | optional | CPM bid floor                                           | `0.25`                     | `Float`      |
+| Name          | Scope    | Description                                             | Example                    | Type         |
+|---------------|----------|---------------------------------------------------------|----------------------------|--------------|
+| `tagId`       | required | Tag ID / Placement Name <br>                            | `'Below The Article'`      | `String`     |
+| `publisherId` | required | Numeric Publisher ID <br>(as provided by Taboola)       | `'1234567'`                | `String`     |
+| `bcat`        | optional | List of blocked advertiser categories (IAB)             | `['IAB1-1']`               | `Array`      |
+| `badv`        | optional | Blocked Advertiser Domains                              | `'example.com'`            | `String Url` |
+| `bidfloor`    | optional | CPM bid floor                                           | `0.25`                     | `Float`      |
+| `url`         | optional | Endpoint Url (only if provided by Taboola)              | `https://example.com`      | `String`     |
 
 
diff --git a/test/spec/modules/taboolaBidAdapter_spec.js b/test/spec/modules/taboolaBidAdapter_spec.js
index 739335e8f..8d29fdc79 100644
--- a/test/spec/modules/taboolaBidAdapter_spec.js
+++ b/test/spec/modules/taboolaBidAdapter_spec.js
@@ -89,6 +89,32 @@ describe('Taboola Adapter', function () {
       }
       expect(spec.isBidRequestValid(bid)).to.equal(true)
     })
+
+    it('should succeed when url is null', function () {
+      const bid = {
+        bidder: 'taboola',
+        params: {
+          publisherId: 'publisherId',
+          tagId: 'below the article',
+          url: null
+        },
+        ...displayBidRequestParams
+      }
+      expect(spec.isBidRequestValid(bid)).to.equal(true)
+    })
+
+    it('should succeed when url is filled', function () {
+      const bid = {
+        bidder: 'taboola',
+        params: {
+          publisherId: 'publisherId',
+          tagId: 'below the article',
+          url: 'https://example.com'
+        },
+        ...displayBidRequestParams
+      }
+      expect(spec.isBidRequestValid(bid)).to.equal(true)
+    })
   })
 
   describe('buildRequests', function () {
@@ -148,6 +174,26 @@ describe('Taboola Adapter', function () {
 
       expect(res.url).to.equal(`${END_POINT_URL}/${commonBidRequest.params.publisherId}`);
       expect(res.data).to.deep.equal(JSON.stringify(expectedData));
+    });
+
+    it('should fill the url when it is passed', function () {
+      const commonBidRequestWithUrl = {
+        bidder: 'taboola',
+        params: {
+          publisherId: 'publisherId',
+          tagId: 'placement name',
+          url: 'https://example.com'
+        },
+        bidId: 'aa43860a-4644-442a-b5e0-93f268cs4d19',
+        auctionId: '65746dca-26f3-4186-be13-dfa63469b1b7',
+      }
+      const defaultBidRequestWithUrl = {
+        ...commonBidRequestWithUrl,
+        ...displayBidRequestParams,
+      }
+      const res = spec.buildRequests([defaultBidRequestWithUrl], commonBidderRequest);
+
+      expect(res.url).to.equal(`${commonBidRequestWithUrl.params.url}/${commonBidRequest.params.publisherId}`);
     })
 
     it('should pass optional parameters in request', function () {