diff --git a/sound/hda/intel-dsp-config.c b/sound/hda/intel-dsp-config.c
index d1f6cdcf1866e4..357d43cd0928aa 100644
--- a/sound/hda/intel-dsp-config.c
+++ b/sound/hda/intel-dsp-config.c
@@ -666,7 +666,7 @@ int snd_intel_dsp_driver_probe(struct pci_dev *pci)
 		return SND_INTEL_DSP_DRIVER_LEGACY;
 	}
 
-	dev_info(&pci->dev, "DSP detected with PCI class/subclass/prog-if info 0x%06x\n", pci->class);
+	dev_dbg(&pci->dev, "DSP detected with PCI class/subclass/prog-if info 0x%06x\n", pci->class);
 
 	/* find the configuration for the specific device */
 	cfg = snd_intel_dsp_find_config(pci, config_table, ARRAY_SIZE(config_table));
@@ -676,12 +676,12 @@ int snd_intel_dsp_driver_probe(struct pci_dev *pci)
 	if (cfg->flags & FLAG_SOF) {
 		if (cfg->flags & FLAG_SOF_ONLY_IF_SOUNDWIRE &&
 		    snd_intel_dsp_check_soundwire(pci) > 0) {
-			dev_info(&pci->dev, "SoundWire enabled on CannonLake+ platform, using SOF driver\n");
+			dev_info_once(&pci->dev, "SoundWire enabled on CannonLake+ platform, using SOF driver\n");
 			return SND_INTEL_DSP_DRIVER_SOF;
 		}
 		if (cfg->flags & FLAG_SOF_ONLY_IF_DMIC &&
 		    snd_intel_dsp_check_dmic(pci)) {
-			dev_info(&pci->dev, "Digital mics found on Skylake+ platform, using SOF driver\n");
+			dev_info_once(&pci->dev, "Digital mics found on Skylake+ platform, using SOF driver\n");
 			return SND_INTEL_DSP_DRIVER_SOF;
 		}
 		if (!(cfg->flags & FLAG_SOF_ONLY_IF_DMIC_OR_SOUNDWIRE))
@@ -692,7 +692,7 @@ int snd_intel_dsp_driver_probe(struct pci_dev *pci)
 	if (cfg->flags & FLAG_SST) {
 		if (cfg->flags & FLAG_SST_ONLY_IF_DMIC) {
 			if (snd_intel_dsp_check_dmic(pci)) {
-				dev_info(&pci->dev, "Digital mics found on Skylake+ platform, using SST driver\n");
+				dev_info_once(&pci->dev, "Digital mics found on Skylake+ platform, using SST driver\n");
 				return SND_INTEL_DSP_DRIVER_SST;
 			}
 		} else {
diff --git a/sound/soc/sof/intel/hda.c b/sound/soc/sof/intel/hda.c
index e6a38de0a0aa10..541c6052d4ed30 100644
--- a/sound/soc/sof/intel/hda.c
+++ b/sound/soc/sof/intel/hda.c
@@ -783,8 +783,8 @@ int hda_dsp_probe_early(struct snd_sof_dev *sdev)
 				pci->class);
 			return -ENODEV;
 		}
-		dev_info(sdev->dev, "DSP detected with PCI class/subclass/prog-if 0x%06x\n",
-			 pci->class);
+		dev_info_once(sdev->dev, "DSP detected with PCI class/subclass/prog-if 0x%06x\n",
+			      pci->class);
 	}
 
 	chip = get_chip_info(sdev->pdata);