diff --git a/.travis.yml b/.travis.yml
index 3afc471fc8..c457783221 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -123,7 +123,7 @@ jobs:
       channel: ${SOURCE_TAG:+stable}${SOURCE_TAG:-edge}
       skip_cleanup: true
       on:
-        tags: true
+        branch: master
         repo: iterative/dvc
 
 before_install: