diff --git a/packages/yew/src/virtual_dom/mod.rs b/packages/yew/src/virtual_dom/mod.rs
index e9b0e1b5493..e4ab84f044d 100644
--- a/packages/yew/src/virtual_dom/mod.rs
+++ b/packages/yew/src/virtual_dom/mod.rs
@@ -19,6 +19,7 @@ pub mod vtext;
 
 use crate::html::{AnyScope, NodeRef};
 use indexmap::IndexMap;
+use std::borrow::Cow;
 use std::{collections::HashMap, fmt, hint::unreachable_unchecked, iter};
 use web_sys::{Element, Node};
 
@@ -83,6 +84,15 @@ impl From<Rc<str>> for AttrValue {
     }
 }
 
+impl From<Cow<'static, str>> for AttrValue {
+    fn from(s: Cow<'static, str>) -> Self {
+        match s {
+            Cow::Borrowed(s) => s.into(),
+            Cow::Owned(s) => s.into(),
+        }
+    }
+}
+
 impl Clone for AttrValue {
     fn clone(&self) -> Self {
         match self {
@@ -152,6 +162,21 @@ mod tests_attr_value {
         assert_eq!(av.into_string(), "Rc<str>");
     }
 
+    #[test]
+    fn test_from_string() {
+        let av = AttrValue::from("str");
+        assert_eq!(av.into_string(), "str");
+
+        let av = AttrValue::from("String".to_string());
+        assert_eq!(av.into_string(), "String");
+
+        let av = AttrValue::from(Cow::from("BorrowedCow"));
+        assert_eq!(av.into_string(), "BorrowedCow");
+
+        let av = AttrValue::from(Cow::from("OwnedCow".to_string()));
+        assert_eq!(av.into_string(), "OwnedCow");
+    }
+
     #[test]
     fn test_equality() {
         // construct 3 AttrValue with same embedded value; expectation is that all are equal