diff --git a/packages/yew/src/html/classes.rs b/packages/yew/src/html/classes.rs
index 37577d4a0f6..6c57e9b4de5 100644
--- a/packages/yew/src/html/classes.rs
+++ b/packages/yew/src/html/classes.rs
@@ -76,7 +76,7 @@ impl IntoPropValue<AttrValue> for Classes {
                 None => unsafe { unreachable_unchecked() },
             }
         } else {
-            AttrValue::Owned(self.to_string())
+            AttrValue::Rc(Rc::from(self.to_string()))
         }
     }
 }
diff --git a/packages/yew/src/html/conversion.rs b/packages/yew/src/html/conversion.rs
index a2a7f7e4ef8..aa0b6c7d077 100644
--- a/packages/yew/src/html/conversion.rs
+++ b/packages/yew/src/html/conversion.rs
@@ -1,13 +1,10 @@
 use super::{Component, NodeRef, Scope};
 use crate::virtual_dom::AttrValue;
-use std::{borrow::Cow, rc::Rc};
+use std::rc::Rc;
 
 /// Marker trait for types that the [`html!`](macro@crate::html) macro may clone implicitly.
 pub trait ImplicitClone: Clone {}
 
-// this is only implemented because there's no way to avoid cloning this value
-impl ImplicitClone for Cow<'static, str> {}
-
 impl<T: ImplicitClone> ImplicitClone for Option<T> {}
 impl<T> ImplicitClone for Rc<T> {}
 
@@ -15,6 +12,20 @@ impl ImplicitClone for NodeRef {}
 impl<Comp: Component> ImplicitClone for Scope<Comp> {}
 // TODO there are still a few missing
 
+macro_rules! impl_implicit_clone {
+    ($($ty:ty),+ $(,)?) => {
+        $(impl ImplicitClone for $ty {})*
+    };
+}
+
+#[rustfmt::skip]
+impl_implicit_clone!(
+    u8, u16, u32, u64, u128,
+    i8, i16, i32, i64, i128,
+    f32, f64,
+    &'static str,
+);
+
 /// A trait similar to `Into<T>` which allows conversion to a value of a `Properties` struct.
 pub trait IntoPropValue<T> {
     /// Convert `self` to a value of a `Properties` struct.
@@ -85,7 +96,7 @@ macro_rules! impl_into_prop {
 impl_into_prop!(|value: &'static str| -> String { value.to_owned() });
 
 impl_into_prop!(|value: &'static str| -> AttrValue { AttrValue::Static(value) });
-impl_into_prop!(|value: String| -> AttrValue { AttrValue::Owned(value) });
+impl_into_prop!(|value: String| -> AttrValue { AttrValue::Rc(Rc::from(value)) });
 impl_into_prop!(|value: Rc<str>| -> AttrValue { AttrValue::Rc(value) });
 
 #[cfg(test)]
diff --git a/packages/yew/src/virtual_dom/mod.rs b/packages/yew/src/virtual_dom/mod.rs
index 94e637c57cd..898d2517928 100644
--- a/packages/yew/src/virtual_dom/mod.rs
+++ b/packages/yew/src/virtual_dom/mod.rs
@@ -52,8 +52,6 @@ use std::rc::Rc;
 pub enum AttrValue {
     /// String living for `'static`
     Static(&'static str),
-    /// Owned string
-    Owned(String),
     /// Reference counted string
     Rc(Rc<str>),
 }
@@ -64,7 +62,6 @@ impl Deref for AttrValue {
     fn deref(&self) -> &Self::Target {
         match self {
             AttrValue::Static(s) => *s,
-            AttrValue::Owned(s) => s.as_str(),
             AttrValue::Rc(s) => &*s,
         }
     }
@@ -78,7 +75,7 @@ impl From<&'static str> for AttrValue {
 
 impl From<String> for AttrValue {
     fn from(s: String) -> Self {
-        AttrValue::Owned(s)
+        AttrValue::Rc(Rc::from(s))
     }
 }
 
@@ -101,7 +98,6 @@ impl Clone for AttrValue {
     fn clone(&self) -> Self {
         match self {
             AttrValue::Static(s) => AttrValue::Static(s),
-            AttrValue::Owned(s) => AttrValue::Owned(s.clone()),
             AttrValue::Rc(s) => AttrValue::Rc(Rc::clone(s)),
         }
     }
@@ -117,7 +113,6 @@ impl fmt::Display for AttrValue {
     fn fmt(&self, f: &mut Formatter<'_>) -> fmt::Result {
         match self {
             AttrValue::Static(s) => write!(f, "{}", s),
-            AttrValue::Owned(s) => write!(f, "{}", s),
             AttrValue::Rc(s) => write!(f, "{}", s),
         }
     }
@@ -138,7 +133,6 @@ impl AttrValue {
     pub fn into_string(self) -> String {
         match self {
             AttrValue::Static(s) => (*s).to_owned(),
-            AttrValue::Owned(s) => s,
             AttrValue::Rc(mut rc) => {
                 if let Some(s) = Rc::get_mut(&mut rc) {
                     (*s).to_owned()
@@ -159,9 +153,6 @@ mod tests_attr_value {
         let av = AttrValue::Static("str");
         assert_eq!(av.into_string(), "str");
 
-        let av = AttrValue::Owned("String".to_string());
-        assert_eq!(av.into_string(), "String");
-
         let av = AttrValue::Rc("Rc<str>".into());
         assert_eq!(av.into_string(), "Rc<str>");
     }
@@ -176,25 +167,17 @@ mod tests_attr_value {
 
         let av = AttrValue::from(Cow::from("BorrowedCow"));
         assert_eq!(av.into_string(), "BorrowedCow");
-
-        let av = AttrValue::from(Cow::from("OwnedCow".to_string()));
-        assert_eq!(av.into_string(), "OwnedCow");
     }
 
     #[test]
     fn test_equality() {
         // construct 3 AttrValue with same embedded value; expectation is that all are equal
-        let a = AttrValue::Owned("same".to_string());
-        let b = AttrValue::Static("same");
-        let c = AttrValue::Rc("same".into());
+        let a = AttrValue::Static("same");
+        let b = AttrValue::Rc("same".into());
 
         assert_eq!(a, b);
-        assert_eq!(b, c);
-        assert_eq!(a, c);
 
         assert_eq!(a, b);
-        assert_eq!(b, c);
-        assert_eq!(a, c);
     }
 }