Political Party does not guarantee to win, but INFLUENCE does.
MARKETING STRATEGIES adopted by political party plays an important role in winning an election. They comprise :
- Understanding Consumer Insights
- Getting the Best Minds on Board
- Catchy Slogan
- Integrated communications campaign
- Database Marketing
The ultimate goal is to influence the voters.
To know the extent of the influence by political parties we dive deep into this EXPLORATORY TYPE research. We restrict our study to Indian Politics to better understand the cause and effect.
- We collected Primary Data via Survey, comprises an Deligated QUESTIONNAIRE.
- And Secondary Data by rigorous study of previous research.
- Volumetric Analysis
- Sentiomental Analysis ' ( Twitter)
- Chi-Square Test ' (Quantitative)
- The youth (18-25yrs) are influenced more by Social Media . (Hypothesis testing)
More details about the Analysis can be found in the Project Report.
The Complete Qualitative and Quantitative analysis has been put together to build a Prediction Model.
Based on a survey on Your Views for Indian Politics, we present you with an approximate prediction, the probability of voting a particular party based on a set of questions that the person will answer. Have a shot
- Aniket Mathur
- Ishan Jindal
- Rahul Patil
- Ritick Goenka
- Tushar Bansal