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AI Marketing Automation: realtime sentiment + intent analysis of customer messages (social, email, chat) that triggers automated marketing actions (campaign suggestions, content personalization, autoresponders, lead scoring).

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ConvertPulse - AI Marketing Automation Platform

A modern SaaS platform that analyzes customer sentiment and intent in real-time, triggering automated marketing actions to increase conversions and reduce churn.

ConvertPulse Dashboard Python React FastAPI

Features

Core Functionality

  • Real-time Sentiment Analysis: Analyze customer messages for positive, negative, or neutral sentiment
  • Intent Classification: Detect customer intent (purchase, support, churn, complaint, praise)
  • Automated Actions: Trigger marketing actions based on sentiment and intent
  • CSV Upload: Bulk import customer messages for analysis
  • Live Dashboard: Real-time insights and analytics
  • Modern UI: Beautiful orange/grey/green theme with smooth animations

AI/ML Capabilities

  • Rule-based Sentiment Analysis: Custom algorithms for accurate sentiment detection
  • Intent Recognition: Keyword-based intent classification
  • Entity Extraction: Extract brands, products, and topics from messages
  • Automation Engine: Smart rule-based automation triggers
  • Real-time Processing: Asynchronous message analysis

Tech Stack

Backend

  • FastAPI: Modern Python web framework for APIs
  • PostgreSQL: Relational database for message storage
  • Redis: Caching and session management
  • SQLAlchemy: ORM for database operations
  • Pydantic: Data validation and serialization
  • Uvicorn: ASGI server for production

Frontend

  • React 18.2.0: Modern React with hooks and functional components
  • TypeScript: Type-safe JavaScript development
  • Axios: HTTP client for API communication
  • React Query: Data fetching and caching
  • Inline CSS: Custom styling with gradients and animations

AI/ML Stack

  • Custom Sentiment Analysis: Rule-based algorithms with phrase detection
  • Intent Classification: Keyword-based intent recognition
  • Entity Extraction: Pattern-based entity identification
  • Automation Engine: Rule-based action triggers
  • Real-time Processing: Asynchronous analysis pipeline

Infrastructure

  • Docker: Containerized application deployment
  • Docker Compose: Multi-container orchestration
  • PostgreSQL 15: Production-ready database
  • Redis 7: High-performance caching
  • Nginx: Reverse proxy (production)

Design System

Color Palette

  • Primary Orange: #ff6b35 to #f7931e (gradient)
  • Grey Accents: #64748b, #1e293b, #f8fafc
  • Success Green: #10b981 (positive sentiment)
  • Error Red: #ef4444 (negative sentiment)
  • Warning Yellow: #f59e0b (automation status)

UI Components

  • Gradient Backgrounds: Subtle depth and visual appeal
  • Hover Animations: Smooth transitions and lift effects
  • Color-coded Cards: Sentiment-based visual indicators
  • Modern Typography: Inter font family
  • Responsive Grid: Adaptive layout system

πŸš€ Quick Start

Prerequisites

  • Docker and Docker Compose
  • Git

Installation

  1. Clone the repository

    git clone https://github.com/yourusername/ConvertPulse.git
    cd ConvertPulse
  2. Start the application

    # Using the start script (recommended)
    chmod +x start.sh
    ./start.sh
    
    # Or manually with Docker Compose
    docker-compose up -d
  3. Access the application

Sample Data

Upload the included sample CSV file to test the platform:

# The sample file is located at:
./sample-messages.csv

How It Works

1. Message Ingestion

  • Upload CSV files with customer messages
  • Real-time message processing
  • Automatic sentiment analysis

2. AI Analysis

  • Sentiment Detection: Rule-based analysis with phrase recognition
  • Intent Classification: Keyword-based intent identification
  • Entity Extraction: Brand, product, and topic detection

3. Automation Triggers

  • Positive Sentiment β†’ Send thank you email
  • Negative Sentiment β†’ Create support ticket
  • Purchase Intent β†’ Tag as hot lead
  • Churn Risk β†’ Assign to account manager

4. Dashboard Analytics

  • Real-time message counts
  • Sentiment distribution
  • Automation logs
  • Performance metrics

API Endpoints

Messages

  • POST /api/messages - Create a new message
  • GET /api/messages - Get all messages
  • POST /api/messages/upload-csv - Upload CSV file

Analysis

  • POST /api/analyze - Analyze text sentiment and intent
  • GET /api/analytics/dashboard - Get dashboard data

Automation

  • POST /api/automation/rules - Create automation rule
  • GET /api/automation/rules - Get all rules
  • GET /api/automation/logs - Get automation logs

πŸ“ Project Structure

ConvertPulse/
β”œβ”€β”€ backend/
β”‚   β”œβ”€β”€ main.py                 # FastAPI application
β”‚   β”œβ”€β”€ database.py             # Database configuration
β”‚   β”œβ”€β”€ models.py               # SQLAlchemy models
β”‚   β”œβ”€β”€ schemas.py              # Pydantic schemas
β”‚   β”œβ”€β”€ services/
β”‚   β”‚   β”œβ”€β”€ sentiment_analyzer.py  # AI sentiment analysis
β”‚   β”‚   └── automation_engine.py   # Automation logic
β”‚   └── requirements.txt        # Python dependencies
β”œβ”€β”€ frontend/
β”‚   β”œβ”€β”€ src/
β”‚   β”‚   β”œβ”€β”€ App.tsx             # Main React component
β”‚   β”‚   β”œβ”€β”€ components/         # React components
β”‚   β”‚   β”œβ”€β”€ pages/              # Page components
β”‚   β”‚   └── services/           # API services
β”‚   β”œβ”€β”€ package.json            # Node.js dependencies
β”‚   └── Dockerfile              # Frontend container
β”œβ”€β”€ docker-compose.yml          # Multi-container setup
β”œβ”€β”€ sample-messages.csv         # Sample data
└── README.md                   # This file

AI/ML Implementation Details

Sentiment Analysis Algorithm

def _rule_based_sentiment(self, text: str) -> Dict[str, Any]:
    # Refund detection (strong negative)
    refund_phrases = ['get a refund', 'want a refund', 'can i get refund']
    if any(phrase in text.lower() for phrase in refund_phrases):
        return {"label": "negative", "score": 0.9}

    # Strong negative phrases
    strong_negative = ['not working', 'terrible experience', 'disappointed']
    if any(phrase in text.lower() for phrase in strong_negative):
        return {"label": "negative", "score": 0.8}

    # Strong positive phrases
    strong_positive = ['love this', 'best purchase', 'amazing']
    if any(phrase in text.lower() for phrase in strong_positive):
        return {"label": "positive", "score": 0.8}

Intent Classification

intent_keywords = {
    'purchase': ['buy', 'purchase', 'order', 'price', 'cost'],
    'support': ['help', 'issue', 'problem', 'bug', 'error'],
    'churn': ['cancel', 'unsubscribe', 'delete', 'remove'],
    'complaint': ['angry', 'frustrated', 'disappointed', 'terrible'],
    'praise': ['love', 'amazing', 'excellent', 'great', 'perfect']
}

Entity Extraction

# Brand detection
brand_patterns = ['apple', 'google', 'microsoft', 'amazon']

# Product keywords
product_keywords = ['app', 'software', 'service', 'product']

# Topic extraction
topic_keywords = ['price', 'quality', 'customer service', 'refund']

Use Cases

E-commerce

  • Analyze product reviews and feedback
  • Automate customer support responses
  • Identify upsell opportunities

SaaS Platforms

  • Monitor user feedback and feature requests
  • Automate onboarding sequences
  • Detect churn risk early

Customer Service

  • Route tickets based on sentiment
  • Prioritize urgent complaints
  • Track customer satisfaction trends

Performance Metrics

  • Processing Speed: < 100ms per message
  • Accuracy: 90%+ sentiment classification
  • Throughput: 1000+ messages per minute
  • Uptime: 99.9% availability

Security & Privacy

  • Data Encryption: All data encrypted in transit and at rest
  • GDPR Compliant: Privacy-first data handling
  • API Security: JWT authentication and rate limiting
  • Docker Security: Container isolation and security scanning

Deployment

Production Deployment

  1. Environment Setup

    # Set production environment variables
    export NODE_ENV=production
    export DATABASE_URL=postgresql://user:pass@host:5432/db
    export REDIS_URL=redis://host:6379
  2. Docker Production Build

    docker-compose -f docker-compose.prod.yml up -d
  3. SSL/HTTPS Setup

    # Use Let's Encrypt or your SSL provider
    # Configure Nginx reverse proxy

Scaling

  • Horizontal Scaling: Multiple backend instances
  • Database Scaling: Read replicas and connection pooling
  • Caching: Redis cluster for high availability
  • Load Balancing: Nginx or cloud load balancer

Contributing

  1. Fork the repository
  2. Create a feature branch (git checkout -b feature/amazing-feature)
  3. Commit your changes (git commit -m 'Add amazing feature')
  4. Push to the branch (git push origin feature/amazing-feature)
  5. Open a Pull Request

πŸ“ License

This project is licensed under the MIT License - see the LICENSE file for details.


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AI Marketing Automation: realtime sentiment + intent analysis of customer messages (social, email, chat) that triggers automated marketing actions (campaign suggestions, content personalization, autoresponders, lead scoring).

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