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[$250] [HOLD for payment 2024-12-25] Make the Create Expense flow our mainline flow #53656

@anmurali

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@anmurali

We have been running an AB test for a Create Expense CTA vs. Submit and Track Expense separate CTAs (#47598). The results for Create Expense are quite compelling.

20+ days into the test, wherein 1,900 users have clicked on Global Create

  • Create Expense: 43% of users that start the flow, finish the flow. I.e. create an expense
  • Submit and Track Expense combined: 37% of users that start the flow, finish the flow. i.e. submit or track an expense

We have more ideas to improve the Create Expense flow in terms of reducing the confusion that Just track it for now CTA seems to generate. So, in the interest of progress, we're going to accept the win and make the Create Expense flow our standard and end the test.

@grgia @fabioh8010 - is this something you can take?

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  • Upwork Job URL: https://www.upwork.com/jobs/~021876374808881533951
  • Upwork Job ID: 1876374808881533951
  • Last Price Increase: 2025-01-06
Issue OwnerCurrent Issue Owner: @allgandalf

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