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Description
We have been running an AB test for a Create Expense CTA vs. Submit and Track Expense separate CTAs (#47598). The results for Create Expense are quite compelling.
20+ days into the test, wherein 1,900 users have clicked on Global Create
- Create Expense: 43% of users that start the flow, finish the flow. I.e. create an expense
- Submit and Track Expense combined: 37% of users that start the flow, finish the flow. i.e. submit or track an expense
We have more ideas to improve the Create Expense flow in terms of reducing the confusion that Just track it for now CTA seems to generate. So, in the interest of progress, we're going to accept the win and make the Create Expense flow our standard and end the test.
@grgia @fabioh8010 - is this something you can take?
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Current Issue Owner: @allgandalfReactions are currently unavailable
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Awaiting PaymentAuto-added when associated PR is deployed to productionAuto-added when associated PR is deployed to productionBugSomething is broken. Auto assigns a BugZero manager.Something is broken. Auto assigns a BugZero manager.DailyKSv2KSv2ExternalAdded to denote the issue can be worked on by a contributorAdded to denote the issue can be worked on by a contributorReviewingHas a PR in reviewHas a PR in review
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