[Dev] Update crossbow templates to use master or main



**Reporter**: [Neal Richardson](https://issues.apache.org/jira/browse/ARROW-15693) / @nealrichardson
**Assignee**: [Kevin Gurney](https://issues.apache.org/jira/browse/ARROW-15693) / @kevingurney
#### PRs and other links:
- [GitHub Pull Request #13750](https://github.com/apache/arrow/pull/13750)
- [GitHub Pull Request #13975](https://github.com/apache/arrow/pull/13975)

<sub>**Note**: *This issue was originally created as [ARROW-15693](https://issues.apache.org/jira/browse/ARROW-15693). Please see the [migration documentation](https://github.com/apache/arrow/issues/14542) for further details.*</sub>

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[Dev] Update crossbow templates to use master or main #31146

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[Dev] Update crossbow templates to use master or main #31146

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