It is one of the three case studies provided at the end of Google Data Analytics Certification. I have recently completed all the 7 courses in this program which included all the necessary steps for Data Analysis:
Ask
Prepare
Process
Analyze
Share
Act
Cyclistic is an imaginary bike-sharing company that operates in Chicago, Illinois. I roleplayed as a data analyst working in the company's marketing analyst team.
Cyclistic has two types of customers: annual members and casual customers. The director of marketing believes that the company's future success depends on maximizing the number of annual members.
- How do annual members and casual riders use Cyclistic bikes differently?
- Why would casual riders buy Cyclistic annual memberships?
- How can Cyclistic use digital media to influence casual riders to become members?
At first, I felt tense about how I could answer all these questions, considering that I had just completed the certification and my knowledge was limited. However, I decided to invest some time in reading the objectives and approached the task by starting with some basic questions in my mind. As I progressed, I began to understand that I had all the necessary knowledge to find the answers. I realised that I just needed to connect the little pieces I knew in order to create a method to answer the questions.
The Data I’m working on is of First Party Type. The data has been made available by Motivate International Inc. under this Licence (https://ride.divvybikes.com/data-license-agreement) The data integrity was checked and deemed unbiased.
Here is the source of data
https://divvy-tripdata.s3.amazonaws.com/index.html
This includes data from 2014 but in order to completely make my data ROCCC i.e Reliable, original, comprehensive, current ans cited, I will use data of 2022 from january to december, so i will work in a total of 12 csv files.