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From @sman591 on March 29, 2017 17:27
Sparkpost's API provides a very limited history of events - only up to 10 days or 1000 events, which we easily exceed when sending out bulk emails.
We can easily track these events by opening a webhook that Sparkpost notifies when new events come in.
By doing so, we can display stats like:
- Open rate
- Spam rate
- Unsubscribe rate
- Others?
Providing simple statistics - such as email opens and clicks - can be super helpful when tracking the performance of the emails we send.
Copied from original issue: codeRIT/brickhack.io#494