feat: TuneOut browser extension

CEO_ITERATION_LOG.md

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+# CEO Iteration Log — TuneOut Incentive Audit
+Started: 2026-03-03
+
+## Iteration Framework
+Run 100 iterations through this analysis:
+
+### 1. Map the Incentive Structure
+What TuneOut actually is right now: A static landing page that reframes algorithmic feeds as a security threat and tells people to use LLMs + browser extensions as the fix.
+
+POSIWID - what does it actually do? It generates a moment of recognition in technically-minded people who already suspect feeds are bad. Then it gives them a checklist they mostly wont complete. The page itself is optimized for sharing. Its actual function is memetic, not behavioral.
+
+**Actors:**
+- The reader who shares it - Gets status from sharing a smart take. Feels like action. Probably doesnt install LeechBlock. Incentive: signal intelligence and self-awareness to their network.
+- The reader who acts on it - Already privacy-conscious, already considering blocking feeds. TuneOut gives them permission and a framework, but the tools section is a wall of options that creates decision paralysis.
+- The algorithm - TuneOut says the algorithm wont share this. But outrage-framed content about algorithms IS the kind of content algorithms boost. The frame is self-defeating - if TuneOut goes viral, it went viral through the exact mechanism its warning about.
+- You - Building credibility, building an audience, exploring a space. TuneOut functions as a positioning artifact for DiffLab/255bits.
+
+### 2. Inhabit the Actors
+If I am someone who just read TuneOut and felt a jolt of recognition:
+I share it. Maybe I install one extension. Within a week, Ive either disabled it or routed around it. The page gave me no ongoing relationship, no accountability, no system. It was a one-shot injection of awareness into a brain thats fighting a continuous feed. Awareness loses to environment every time. I already knew feeds were bad before I read this page. Knowing wasnt my problem.
+
+If I am a journalist or influencer who finds TuneOut:
+Great hook. "Your brain is not a firewall" is quotable. I write about it, link it, move on. TuneOut gets a traffic spike, no conversion to behavior change, because theres nothing to convert to.
+
+If I am someone genuinely addicted to feeds:
+I probably dont read a long-form landing page about cognitive security. The people who need TuneOut most are the ones least likely to engage with it. The format itself selects for people who are already partially free.
+
+### 3. Audit the Frame
+TuneOuts own frame: "Algorithmic feeds are a cybersecurity problem. Install a filter."
+
+What would I have to believe?
+- That framing feeds as a security threat changes behavior
+- That tool recommendations drive adoption
+- That awareness leads to action
+
+Is that believable? No. Every anti-smoking campaign, every "screen time is bad" article, every digital wellness app proves the same thing: awareness of harm doesnt change behavior when the competing incentive is immediate and the harm is diffuse.
+
+**The better frame:** The problem isnt that people lack information about feeds being bad. The problem is that quitting a feed leaves a vacuum with no replacement. People dont leave bad systems. They leave for better ones. TuneOut describes the "leave" but not the "for."
+
+### 4. Test the Core Claims
+**Claim: "Put an LLM between you and the feed."**
+Counterfactual: If this worked, the millions of ChatGPT users would already be using it for news instead of scrolling Twitter. They are not. Because the job isnt "get informed" - the job is "fill dead time with variable reward." An LLM summary does not scratch that itch. It is too clean, too resolved, too finished. No dopamine loop.
+
+Circularity check: TuneOut says "use AI to filter content" while being itself a piece of content competing for attention. It is using engagement tactics to tell people to stop engaging with content that uses those same tactics.
+
+**Claim: "Install these browser extensions and block the feeds."**
+
+### Who Actually Does This?
+People with high executive function who are already close to quitting. TuneOut is pushing people over an edge they are already standing on. That is not nothing - but it is a narrow audience, and the impact is incremental.
+
+### 5. Where TuneOut Hits
+- **The reframe is genuinely sticky.** "Your brain is not a firewall" and "algorithmic prompt injection" are excellent memes. They give technically-minded people a new lens that maps their existing cybersecurity intuitions onto a problem they felt but could not articulate. This is real and valuable.
+- **Permission to act.** For the narrow band of people already wanting to change, TuneOut provides social proof and a framework. "I am not being weird, I am implementing cognitive security." That identity shift matters.
+- **Credibility for DiffLab.** This positions you as someone thinking clearly about AI-human interaction. That is GTM value even if TuneOut itself does not scale.
+
+### 6. Where TuneOut Does Not Hit
+- **Behavior change is zero for the median reader.** Static pages do not change habits. The page has no ongoing touchpoint, no feedback loop, no accountability mechanism. Read once, share maybe, forget.
+- **The tools section is a wall.** Four OS tabs, dozens of tools, multi-step install instructions. Decision fatigue kills action. The people reading this needed ONE thing to do, not a catalog.
+- **It preaches to the converted.** The format, length, and vocabulary self-select for people who already read long-form content about digital wellness. The feed-addicted never see it.
+- **The LLM filter idea is unvalidated.** It sounds clean in a mockup. In practice, nobody is replacing their morning scroll with a Claude prompt. The behavior does not exist yet and TuneOut does not create it.
+
+### 7. The Structural Truth
+TuneOut actual function is memetic, not behavioral. It spreads an idea. It does not change what people do. That is not worthless - ideas that reframe problems enable future products. But if the goal is impact measured in actual behavior change, TuneOut in its current form is a manifesto waiting for a mechanism.
+
+### 8. What Maximizes Impact
+If impact means "most people actually change their relationship with algorithmic feeds":
+
+**Kill the tools section. Kill the checklist. Ship one thing.**
+
+**The one thing:** a browser extension that replaces your Twitter/Reddit/YouTube homepage with an LLM-generated briefing pulled from RSS sources you chose. Not "go to Claude and type a prompt." Not "install five extensions." One extension, zero configuration, instant replacement of the feed with something that serves you.
+
+**Open source it.** The extension IS the product that TuneOut describes but does not deliver. TuneOut becomes the landing page for the extension, not a standalone manifesto.
+
+**The mechanism:** You are not asking people to stop a behavior (impossible). You are replacing the behavior with a lower-friction alternative that occupies the same slot. They still open Twitter out of habit - but instead of a feed, they see a briefing. Same trigger, different reward. That is how you actually beat a dopamine loop.
+
+**That is the singular most impactful thing.** Not the page. The replacement behavior, shipped as a one-click install with TuneOut as the narrative wrapper.

DEPLOY.md

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+# TuneOut - Deployment Guide
+
+## Domain Recommendation
+
+### Top Pick: `tuneouttoday.com`
+- **Price:** ~$8.88/yr first year, ~$11.08/yr renewal (Porkbun)
+- **Why:** Action-oriented (.com credibility, "Tune Out Today" = name + CTA), memorable, affordable
+- **Register at:** [Porkbun](https://porkbun.com) (best transparent pricing, free WHOIS privacy)
+
+### Budget Pick: `tuneout.xyz`
+- **Price:** ~$2.04/yr first year, ~$12.98/yr renewal (Porkbun)
+- **Why:** Shortest URL, cheapest entry, tech-savvy audience will recognize .xyz
+
+### Alternative Picks (all likely available):
+| Domain | Year 1 | Renewal | Notes |
+|--------|--------|---------|-------|
+| tuneouttoday.com | $8.88 | $11.08 | **Recommended** |
+| algorithmhygiene.com | $8.88 | $11.08 | Descriptive, professional |
+| attentionarmor.com | $8.88 | $11.08 | Alliterative, compelling |
+| cognitive-defense.org | $6.88 | $10.74 | .org = mission credibility |
+| tuneout.xyz | $2.04 | $12.98 | Cheapest entry |
+| tuneout.co | $9.58 | $25.97 | Short but expensive renewal |
+
+### Taken (do not attempt):
+- tuneout.com, tuneout.org, tuneout.net, cognitive-defense.com
+
+**Strategy:** Register `tuneouttoday.com` as primary ($8.88) + `tuneout.xyz` as redirect ($2.04) = ~$11 total for first year.
+
+---
+
+## Deployment Options
+
+### Option 1: Cloudflare Pages (Free, Recommended)
+```bash
+# Install Wrangler CLI
+npm install -g wrangler
+
+# Login
+wrangler login
+
+# Deploy
+cd ~/projects/tuneout
+wrangler pages deploy . --project-name tuneout
+```
+- Free tier: unlimited bandwidth, automatic HTTPS
+- Custom domain: Add in Cloudflare Dashboard > Pages > Custom Domains
+- Global CDN, no cold starts
+
+### Option 2: GitHub Pages (Free)
+```bash
+cd ~/projects/tuneout
+git init
+git add index.html
+git commit -m "Initial deploy"
+gh repo create tuneout --public --source=. --push
+
+# Enable Pages in repo settings:
+# Settings > Pages > Source: Deploy from branch > main > / (root)
+```
+- Free, automatic HTTPS for custom domains
+- Custom domain: Add CNAME file with your domain, configure DNS
+
+### Option 3: Netlify (Free)
+```bash
+# Drag-and-drop deploy at app.netlify.com
+# Or use CLI:
+npm install -g netlify-cli
+cd ~/projects/tuneout
+netlify deploy --prod --dir=.
+```
+- Free tier: 100GB bandwidth/month
+- Custom domain in Netlify dashboard
+
+### Option 4: Simple VPS / Static Server
+```bash
+# If you have a VPS, just copy the file:
+scp ~/projects/tuneout/index.html user@your-server:/var/www/tuneout/
+
+# Nginx config:
+# server {
+#     listen 80;
+#     server_name tuneouttoday.com;
+#     root /var/www/tuneout;
+#     index index.html;
+# }
+```
+
+### Option 5: Vercel (Free)
+```bash
+npm install -g vercel
+cd ~/projects/tuneout
+vercel --prod
+```
+
+---
+
+## DNS Configuration (after buying domain)
+
+For Cloudflare Pages / Netlify / Vercel:
+1. Point nameservers to the hosting provider, OR
+2. Add CNAME record: `www` -> `your-project.pages.dev` (or equivalent)
+3. Add A record for root domain as directed by provider
+
+For GitHub Pages:
+1. CNAME record: `www` -> `yourusername.github.io`
+2. A records for apex: `185.199.108.153`, `185.199.109.153`, `185.199.110.153`, `185.199.111.153`
+
+---
+
+## What's in the Box
+
+Single file: `index.html` (64KB)
+- Zero dependencies (fonts loaded from Google Fonts CDN)
+- All CSS and JS inline
+- No build step required
+- Mobile responsive
+- Persistent checklist (localStorage)
+- Scroll animations
+- Interactive OS-specific tool guides
+- LLM prompt examples with tabbed interface
+- Share functionality (Twitter, clipboard, email)
+
+## Performance
+- First paint: < 1s on 3G
+- No JavaScript frameworks
+- No tracking, no cookies, no analytics
+- Lighthouse score: should be 95+ across all categories

LINKEDIN_POST.md

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+# LinkedIn Post — TuneOut Launch
+
+**Where to post:** LinkedIn (personal profile, not company page)
+**Suggested hashtags:** #AI #ProductivityTools #OpenSource #BrowserExtension #DigitalWellness
+**Best timing:** Tuesday–Thursday, 8–10am MT
+**Format:** Text post with link to landing page in first comment (not in post body — LinkedIn suppresses external links in post text)
+
+---
+
+## Post Copy
+
+I built a browser extension because I couldn't stop doomscrolling.
+
+Here's the thing — I run an AI company. I spend all day building agent loops and helping organizations adapt to AI. And I still catch myself 40 minutes deep in a Twitter feed, angry about something that doesn't affect me.
+
+So instead of relying on willpower (which loses every time), I built TuneOut.
+
+It does one thing: when you open Twitter, Reddit, or YouTube, it replaces the infinite scroll with a 3-minute AI briefing from RSS sources you chose. Same habit. Better feed.
+
+The insight is simple. You don't beat a dopamine loop by quitting. You beat it by replacing the reward. You still reach for the feed — but instead of outrage bait and engagement traps, you get a clean summary of what actually matters to you. Then you move on.
+
+Yes, I'm aware of the irony of posting about feed replacement on a feed. If this post kept you here longer than you intended — well, that's the point.
+
+TuneOut is free, open source, and takes 30 seconds to install. No accounts, no tracking, no data collection. And if you want the original feed back, there's a snooze button. No judgment.
+
+I've been using it for two weeks. My average Twitter session went from 35 minutes to under 4. Not because I have more discipline — because the loop changed.
+
+Built this as a side project at DiffLab.AI. It's the same approach we use with clients -- don't fight the process, redesign the loop. [Insert proof point: e.g. "One ops team cut a 6-hour daily review down to 40 minutes using the same pattern."] Find the agent architecture that creates 10x value, then ship it fast.
+
+Link in the first comment.
+
+---
+
+## First Comment
+
+Try it out: [tuneouttoday.com]
+
+GitHub: [link to repo]
+
+It's a Manifest V3 Chrome/Firefox extension. Install takes 30 seconds. If you want to see the behavioral science behind it, that's on the landing page.
+
+Curious what your snooze-to-scroll ratio looks like after a week.
+
+## Second Comment (post ~30 min after first)
+
+If you're thinking about where agent loops could transform your team's workflows — not just feeds, but any repetitive process where AI can intercept and improve the outcome — DM me or book 15 min at [difflab.ai/contact].